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Head of EMEA Sales

Baseten · Hybrid · London, UK

Base
Not disclosed
OTE
Not disclosed
Posted
29d ago

Still open · checked 3h agoon Baseten's careers page

The Braun Read

Ask hard questions

Too much is left unsaid. Make them answer before you invest.

Pay
No pay listed at all.
Transparency
Shares 1 of 5: quota, attainment, deal size, territory, sales cycle.
Pipeline
Mostly self-sourced. Great if you like outbound, rough if you don't.
Time on market
Open 28 days. Normal, but not fresh.
Company hiring
11 sales roles open, hiring at a steady pace.

Red flags

None spotted.

Worth asking about

  • Player-coach. You'd lead a team and work deals yourself. Ask whether you carry a personal quota and how your pay splits between the two.

Green flags

None spotted.

Based only on what the posting says. Flags are a starting point for your first call, not a final judgment.

Questions to ask on the first call

Built from what this posting leaves out. How they answer tells you as much as what they say.

  1. 1.

    How is time split between managing the team and carrying your own number?

    Player-coach

  2. 2.

    What percent of reps hit quota last year?

    Not in the posting

  3. 3.

    What are the base and the OTE for this role?

    No pay listed

  4. 4.

    What's the annual quota, and how was it set?

    Not in the posting

  5. 5.

    What share of last year's closed deals did reps source themselves?

    Mostly self-sourced

  6. 6.

    Why is this role open? Did someone leave, or is it new?

    Always ask

The role

Founding EMEA sales leader based in London to build Baseten's inference platform business from the ground up. You'll sell directly to technical enterprise buyers while hiring a team of 20+.

Enterprise · Mixed · Outbound

Selling motion

Mixed

Who you are selling to

Enterprise

Pipeline expectations

Mostly self-sourced. Expect a lot of outbound.

Compensation

The posting doesn't list pay.

What is not disclosed

This posting doesn't tell you:

  • Base salary
  • OTE
  • Quota size
  • Quota attainment
  • Average deal size
  • Sales cycle length

The questions above cover the big ones.

Full posting
ABOUT BASETEN Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma, and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F https://www.baseten.co/blog/announcing-our-series-f/, led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to ship AI products. THE ROLE We’re hiring a Founding Sales Leader in EMEA to build our business in the region from the ground up. We already have EMEA customers and real demand — today it’s served from the US. You’ll be our first person on the ground in London, and your job is to localize that business and turn it into a region. This is a founding-leader role, not inheriting a machine. You’ll be in deals directly while making your first hires, with a mandate to scale the EMEA team to 20+ people this year across front-line leaders and sellers. The right person for this role is a player-coach who has managed managers, sold to technical buyers, and hired quickly — and who wants to run a region before a bigger company would hand them one. If you’re energized by ambiguity, an unformed market, and building with what’s in front of you, this is one of the most consequential GTM roles at Baseten. RESPONSIBILITIES - Own EMEA: all segments, all markets, top to bottom. - Build the team. Recruit, hire, and onboard 20+ people this year, including the front-line leaders who will run it with you. - Carry the number. Build pipeline, run deals, and close business yourself while the team is coming together. - Establish our presence in the region — the London footprint, our reputation with EMEA buyers, and the local playbook for how enterprise buying works here. - Adapt the motion. Take what works in AMER and tune it to how technical buyers in EMEA actually evaluate and purchase infrastructure. - Partner closely with a US-based org across Sales, Marketing, Revenue Operations, Solutions, and Recruiting, with significant US timezone overlap. - Set the bar for execution, forecasting rigor, and speed as the region scales. REQUIREMENTS - A proven hiring track record. You’ve built teams quickly and hired leaders, not just ICs, and you can point to the people you’ve developed. - Second-line leadership experience. You’ve managed managers and owned a multi-team org. - Enterprise selling experience against a technical line of business. You can hold your own with engineering and infrastructure buyers and want to go deeper on inference. - Scrappiness. You’re comfortable being the only Baseten person in the region on day one — building pipeline, closing deals, and recruiting at the same time, without the bells and whistles. - EMEA fluency. You know the regional markets and how enterprise buying differs from the US. - Comfort in a fast-moving, high-intensity environment. Here, that means you Slack faster than you talk. - A builder’s mentality. You own problems and their solutions, and you’re at your best in high-change, unstructured environments.   BENEFITS - Competitive compensation, including meaningful equity - (U.S. only) 100% coverage of medical, dental, and vision insurance for employee and dependents - Flexible PTO policy including company wide Winter Break (our offices are closed from Christmas Eve to New Year's Day!) - Paid parental leave - Fertility and family-building stipend through Carrot - (U.S. only) Company-facilitated 401(k) - Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities. Apply now to embark on a rewarding journey in shaping the future of AI! If you are a motivated individual with a passion for machine learning and a desire to be part of a collaborative and forward-thinking team, we would love to hear from you. At Baseten, we are committed to fostering a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance, where applicable).
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