Braun Board

Director, Demand Sales

Paraform · San Francisco, CA

Base
Not disclosed
OTE
Not disclosed
Posted
1mo ago

Still open · checked 2h agoon Paraform's careers page

What Paraform sells

Recruiters and AI find startups their next hires

A fast-growing startup needs to hire good people, but finding them takes too long. Paraform connects the company with specialized recruiters and AI helpers that work together to fill open jobs faster and more accurately. Startups get the people they need sooner, so their teams can keep growing.

In plain English, from their own job posts. Something wrong? Tell us

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The Braun Read

Ask hard questions

Too much is left unsaid. Make them answer before you invest.

Pay
No pay listed at all.
Transparency
Says nothing about quota, attainment, deal size, territory or sales cycle.
Pipeline
Mostly self-sourced. Great if you like outbound, rough if you don't.
Time on market
Open 42 days. Normal, but not fresh.
Company hiring
2 sales roles open, hiring at a steady pace.

Based only on what the posting says. Flags are a starting point for your first call, not a final judgment.

Questions to ask on the first call

Built from what this posting leaves out. How they answer tells you as much as what they say.

  1. 1.

    What percentage of fully ramped reps hit quota last year?

    OTE is what you could earn. This is how likely you are to earn it.

  2. 2.

    What are the base and the OTE for this role?

    No point investing hours before you know the number.

  3. 3.

    What's the annual quota, and how was it set?

    A quota built from real data is a target. Otherwise it's a hope.

  4. 4.

    What share of last year's closed deals did reps source themselves?

    Shows how much pipeline you'll have to build on your own.

  5. 5.

    How long is ramp, and what's the quota during it?

    Full quota on day one means you start behind.

  6. 6.

    Why is this role open? Did someone leave, or is it new?

    New headcount is growth. A replacement means someone left. Ask why.

When the offer comes

Save these for later. They land better once they've said yes to you.

  1. 1.

    Can I see the full comp plan in writing, including clawbacks and accelerators?

    What's in writing is what gets paid. Read it before you sign.

  2. 2.

    Can I see the actual comp distribution for the team last year, not just the OTE?

    The spread shows what most reps really take home. OTE is just the target.

  3. 3.

    I'd be walking away from earned commission to join. Is there room for a sign-on bonus to help cover that?

    Leaving money behind is a fair reason to ask. The worst answer is no.

Josh's top five questions for any sales interview →

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The role

Lead new-business sales for Paraform, an AI recruiting marketplace, by building VC-referral, dinner, and conference pipeline and managing AEs selling to seed through Series B startups.

SMB · New Logo · Outbound

Selling motion

New Logo

Who you're selling to

Buyer:
Founders of seed through Series B startupsIn their words: “with a high-velocity motion into seed through Series B founders”
Company size:
SMB

Pipeline expectations

Mostly self-sourced. Expect a lot of outbound.

Compensation

The posting doesn't list pay.

What is not disclosed

This posting doesn't tell you:

  • Base salary
  • OTE
  • Quota size
  • Quota attainment
  • Average deal size
  • Territory
  • Sales cycle length

The questions above cover the big ones.

Full posting
About Paraform. Paraform is the first end-to-end AI recruiting marketplace, connecting companies with thousands of specialized recruiters and AI agents that work together to fill roles faster and more accurately. We hire for companies like Ramp, Decagon, Rippling, and Hightouch, and we 8×'d revenue last year. We're an early-stage, fast-moving team combining a network of expert recruiters with agentic AI tooling. The role. We're hiring a Director to own new business at Paraform — the team, the motion, and the shape of the org that comes after it. You'll inherit our A-team of six to eight account executives selling into the fastest-growing startups in the country, and within a couple of quarters you'll be hiring managers underneath you and building a second line. You'll report to our Head of Demand Sales and sit as a core member of the Demand leadership team alongside marketing and engagement management. Two things make this a Director seat rather than a management seat. The first is that the demand org's structure is genuinely undecided — segmentation, vertical coverage, and the path upmarket are yours to design, not to inherit. The second is that the outbound motion has to be rebuilt from the ground up. Our AEs already cold call and send LinkedIn messages; it isn't the motion that wins in our market. The pipeline that converts here comes out of VC networks, founder communities, dinners, and conferences — investors making introductions because they know you personally. You've built pipeline that way yourself, you've taught a team to do it, and you can install it as a system. WHAT YOU'LL DO - Own new business end to end. Pipeline generation, deal execution, and attainment across the AE team, with a high-velocity motion into seed through Series B founders. You carry the number and the forecast. - Design the org, not just the team. Decide how we segment, where verticalization earns its keep, what the headcount plan looks like, and how coverage changes as we go upmarket. Bring a point of view and defend it. - Build the second line. Promote from within where you can and hire externally where you can't. Within two to three quarters you should have at least one manager reporting to you and a bench behind them. - Install the social-selling motion. Build the VC-referral loop, the dinner program, and the conference presence our outbound is missing — then make it a repeatable system that runs without you in the room. - Take us upmarket. AEs own accounts for 30 days today, which is deliberately high-velocity and, yes, disincentivizes long-tail growth. We're moving to a 60–90 day window with revenue sharing on strategic accounts targeted for Q1. How we actually climb from SMB and seed/Series A into larger accounts is an open question you get to answer. - Partner across the business. Work with marketing and engagement management on liquidity, and with product on how our next products go to market — we'll be multi-product within six months. WHAT WE'RE LOOKING FOR - 7–10 years in sales with four-plus years leading, and visible progression through them. Manager → senior manager → director, or a comparable arc. We're looking for slope: quick promotions, scope that compounds, and ideally an IC-to-manager promotion inside the same company because it means someone bet on you. Long tenure at a flat level is a negative signal for us, not a neutral one. - You've managed managers, or you're unambiguously ready to. You can name the first-time managers you promoted, how you de-risked those bets, and what you'd do differently. - Network-led outbound you've personally owned. You can name the investors you worked with and the events you built pipeline from. If your team's pipeline came from marketing, or from SDR-style cold calling with no network layer, this isn't the right fit. - You've built a playbook from scratch, run it yourself, and handed it to a team — and you can show the evidence it scaled past you. - Strong analytical instincts. You don't need to write SQL, but you know exactly what to ask the data, how to validate it, and how to design a hypothesis-driven intervention when the number is off. - Genuine curiosity about our model. Paraform is a marketplace, not a straight-line SaaS product, and that trips people up. We want someone who asks sharp questions and pushes back in the first conversation, not someone who nods along. - Something non-linear in your background. Founders who went on to scale inside a real organization, athletes, academics, ex-finance operators, or anyone with a pattern of deliberately choosing unusual businesses. This shows up disproportionately in the people who do well here. Nice to have: multi-product platforms or fintech selling to startups — Rippling, Ramp, Brex, Mercury, Vanta and similar. Ex-investment-banking or consulting before startup sales. WHY YOU'LL LOVE IT - You're building the demand org, not staffing it. The structure past the current team is undecided, and the person in this seat decides it. - A real path to second line and beyond. You'll be managing managers by Q2 with the mandate to hire them yourself. The VP seat above this is open and nobody is lined up for it. - Multi-product within six months. You'll shape how new products go to market, not just sell what exists. - The upmarket motion is unbuilt. We're making real money in SMB and seed/Series A and we're nowhere near upmarket. You can be the person who figures out how we get there. - You'll sell to the hottest companies in tech. The logos on our platform are the ones everyone else is trying to get into. Location: San Francisco (in office). ABOUT PARAFORM Paraform is the first end-to-end AI recruiting marketplace, modernizing one of the largest and most fragmented markets in the world: hiring. We connect companies with thousands of specialized recruiters and AI agents that work together to fill roles faster and more accurately. We believe recruiting works best when human judgment is paired with AI that truly understands hiring. That's why we treat recruiters like entrepreneurs, not vendors, and build the financial, operational, and technical infrastructure that powers their success. Industry leaders like Decagon, Palantir, Rippling, Abridge, and Hightouch hire through Paraform, and we grew revenue 8× last year. We're backed by Scale, Felicis, A*, BOND, Liquid 2, DST Global, and the founders of YouTube, Instacart, Canva, and more. Our mission is to make hiring fast, reliable, and scalable for every company in the world. For more on where we're headed, read our company vision https://www.paraform.com/blog/the-talent-company.
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