Braun Board

Founding Sales Development Representative - UK & EMEA

Rilla · London, UK

Base
£45K
OTE
Not disclosed
Quota attainment
Not disclosed
Posted
4mo ago

Why it matters: OTE tells you what you could earn. Attainment tells you how realistic it is.

Ask: “What percentage of fully ramped reps hit quota last year?”

Still open · checked 2h agoon Rilla's careers page

What Rilla sells

Records sales talks and coaches reps with AI

Salespeople who meet customers face to face have no easy way to look back at how their talks went. Rilla's mobile app records those conversations, and its AI transcribes and analyzes them. Reps then get clear feedback that helps them sell better.

In plain English, from their own job posts. Something wrong? Tell us

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The Braun Read

Ask hard questions

Too much is left unsaid. Make them answer before you invest.

Pay
Base is listed but not OTE. Ask what the variable is and how many people hit it.
Transparency
Shares 1 of 5: quota, attainment, deal size, territory, sales cycle.
Pipeline
Mostly self-sourced. Great if you like outbound, rough if you don't.
Time on market
Open 146 days. Ask why it's been hard to fill.
Company hiring
3 sales roles open, hiring at a steady pace.

Red flags

None spotted.

Worth asking about

  • Open 90+ days. This role has been posted for three months or more. Ask why it's been hard to fill, and whether anyone left it.

Green flags

None spotted.

Based only on what the posting says. Flags are a starting point for your first call, not a final judgment.

Questions to ask on the first call

Built from what this posting leaves out. How they answer tells you as much as what they say.

  1. 1.

    This role has been open a while. What's made it hard to fill?

    The answer tells you what candidates saw that made them walk.

  2. 2.

    What percentage of fully ramped reps hit quota last year?

    OTE is what you could earn. This is how likely you are to earn it.

  3. 3.

    What percentage of reps on the team have been here more than 18 months?

    Tenure shows whether people stay long enough to get paid.

  4. 4.

    Has the comp plan changed in the last 12 to 18 months? What changed?

    A plan that changes every year means the goalposts keep moving.

  5. 5.

    Who sits with reps and reviews calls each week?

    Coaching is often what's behind a good or bad attainment number.

  6. 6.

    Why is this role open? Did someone leave, or is it new?

    New headcount is growth. A replacement means someone left. Ask why.

When the offer comes

Save these for later. They land better once they've said yes to you.

  1. 1.

    Can I see the full comp plan in writing, including clawbacks and accelerators?

    What's in writing is what gets paid. Read it before you sign.

  2. 2.

    Can I see the actual comp distribution for the team last year, not just the OTE?

    The spread shows what most reps really take home. OTE is just the target.

  3. 3.

    I'd be walking away from earned commission to join. Is there room for a sign-on bonus to help cover that?

    Leaving money behind is a fair reason to ask. The worst answer is no.

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The role

Prospect and book qualified demos for Rilla's AI conversation-intelligence software for offline sales teams (e.g., home improvement, housebuilders) via cold calls, email, LinkedIn and conferences across UK & EMEA.

Enterprise · New Logo · Outbound

Selling motion

New Logo

Who you're selling to

Buyer:
Outside sales teams at offline-selling companiesIn their words: “evangelise the power of AI sales coaching to more companies that sell offline”
Industry:
Home improvement and housebuildingIn their words: “Think home improvement, housebuilders, and other sales people who talk to customers face to face.”
Company size:
Enterprise

Pipeline expectations

Mostly self-sourced. Expect a lot of outbound.

Compensation

£45K base

What is not disclosed

This posting doesn't tell you:

  • OTE
  • Quota size
  • Quota attainment
  • Average deal size
  • Sales cycle length

The questions above cover the big ones.

Full posting
Who We Are Rilla’s the leading virtual ridealong software for outside sales. Think home improvement, housebuilders, and other sales people who talk to customers face to face. Sales reps talk, our mobile app records their conversations, and our AI automatically transcribes and analyses their conversations to help them improve their sales. Our vision is to bring the power of conversation intelligence from the Zoom meeting and the call centre to the more than 10M sales people who work offline. We are one of the fastest growing startups in the world right now and in history. We’re backed by Crystal Huang of Google Ventures, and Byron Deeter (one of the best investors of all time) from Bessemer Venture Partners, the top Cloud investor in the world. And we’re a Cloud 100 Rising Star https://www.forbes.com/sites/irenebenedicto/2023/08/08/cloud-100-rising-stars-2023-the-next-generation-of-superstar-cloud-companies/?sh=5dd03d7152f5 company.   The Role As a Founding Sales Development Representative, you will be working directly with the UK Head of Sales to take Rilla from 0 to 1 in the UK & EMEA. This is a startup within a startup, with outsized responsibility and opportunity for growth. Your main priority will be to help us evangelise the power of AI sales coaching to more companies that sell offline. While sales experience is a plus, it is not required. This role is for an exceptional person who happens to be interested in sales. Our team is built with elite athletes from top universities across the world, former founders, and people who've demonstrated excellence in something demanding — banking, consulting, athletics, startups, coaching, anywhere grit and performance matter.   What You’ll Do - Own the top of the sales funnel, prospect, research, and engage new leads daily - Book qualified meetings for the Head of Sales through cold calling, email, and LinkedIn outreach - Reactivate cold leads and build pipeline from scratch - Travel to industry conferences to engage prospects and book demos on the spot - Follow up with inbound and conference leads through calls and email - Become a genuine expert on our product, our customers, and how great salespeople sell   We Don't Just Hire Top Performers. We Build Them. Sales coaching is not a side benefit at Rilla. It's the product. We build software that makes salespeople better, and we use it on ourselves. Every rep on our team is coached with the same tools we sell. Most companies say they care about your development. At Rilla, it's why we exist.   When you join as an SDR, you enrol in Rilla Sales Academy, a structured training programme designed to take you from zero to enterprise rep: - Foundations: Cold calling, prospecting, multi-threading, finding active leads - Conversation skills: Opening sequences, discovery questions, active listening, mirroring - Advanced selling: Demo storytelling, closing sequences, objection handling, next steps   You graduate when the Head of Sales' calendar is full and we need you to step into the Account Executive role and start closing. If you perform, you will become an Account Executive by week 10-14. This is not a "two years as an SDR" role. We don't hire outside AEs — every single AE at this company has been promoted from within.   Who You Are - A customer obsessive. Someone who deeply cares about delighting clients and solving their pains, not about vanity metrics. - An infinite learner. You are always looking to learn more and learn faster. You feel uneasy when you get complacent, and you're constantly seeking discomfort. - A team player. You love giving and receiving feedback and learning and growing as a team. - Unafraid of failure. You take risks. You see failure as an opportunity to learn, grow, and be better the next time. In a weird way, you trick your brain into being excited when you fail because it means you get a new opportunity to learn more. - Affinity for the unconventional. You get a kick out of rejecting conventional wisdom. And you're not afraid to try weird, crazy, and quite possibly stupid ideas. - Extremely focused. You practice extreme focus in everything you do. You're always looking to prioritise your time and resources for maximum efficiency.   Nice to Have - Top percentile in something exceptional — academics, competitions, club leadership, anything that shows you operate at a high level - You've sold something before — door knocking, summer job, side hustle, lemonade stand, doesn't matter. If you've had to convince someone to buy, that counts - Former or current elite-level athlete — if you've competed nationally or won titles, even better - Fluent or business proficient in European language(s)   Compensation & Benefits - OTE: £90,000–£150,000 (base + commission) - Daily meal stipend 6 days a week - Private health insurance (medical and dental) - Pension scheme - Enhanced parental leave - Fertility benefits - Wellness / Gym Benefits - Cycle to Work scheme - Unlimited holiday (not accrual-based — take what you need) - £750 annual learning and development stipend - Tech equipment RIGHT TO WORK & EQUAL OPPORTUNITY Applicants must have the existing right to work in the UK. We are unable to sponsor visas or provide work authorisation for this role. Rilla is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees — we welcome applications regardless of age, disability, gender identity, marital status, pregnancy or maternity, race, religion or belief, sex, or sexual orientation.
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