Braun Board

National Account Manager - RTM (12 month FTC)

AG Barr · Remote · UK

Base
Not disclosed
OTE
Not disclosed
Quota attainment
Not disclosed
Posted
1mo ago

Why it matters: OTE tells you what you could earn. Attainment tells you how realistic it is.

Ask: “What percentage of fully ramped reps hit quota last year?”

Still open · checked 1h agoon AG Barr's careers page

The job

What you'd do
Manage and grow AG Barr's key national wholesale accounts across brands like IRN-BRU and Rubicon, covering joint business plans, forecasting, promotions and budgets. Includes a focus on new business.
What you'd sell

IRN-BRU and Rubicon drinks sold into shops and bars

When a corner shop or supermarket wants to sell fizzy drinks, it has to choose which brands go on its shelves. The problem is, shelf space is limited, and a drink that isn't stocked or placed well barely sells. AG Barr makes IRN-BRU, Rubicon, Boost and FUNKIN, and its sales team works with shops to get them onto shelves in prime spots.

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Who you'd sell to
Still reading the posting. Check back within the hour.
Where deals come from
A mix. Some leads come to you, some you find yourself.

The Braun Read

Ask hard questions

Too much is left unsaid. Make them answer before you invest.

Pay
No pay listed at all.
Transparency
Shares 1 of 5: quota, attainment, deal size, territory, sales cycle.
Pipeline
A mix of self-sourced pipeline and inbound or SDR help.
Time on market
Open 46 days. Ask why it's been hard to fill.
Company hiring
4 sales roles open, hiring at a steady pace.

Based only on what the posting says. Lights are a starting point for your first call, not a final judgment.

Questions to ask on the first call

Built from what this posting leaves out. How they answer tells you as much as what they say.

  1. 1.

    What percentage of fully ramped reps hit quota last year?

    OTE is what you could earn. This is how likely you are to earn it.

  2. 2.

    What percentage of reps on the team have been here more than 18 months?

    Tenure shows whether people stay long enough to get paid.

  3. 3.

    Has the comp plan changed in the last 12 to 18 months? What changed?

    A plan that changes every year means the goalposts keep moving.

  4. 4.

    Who sits with reps and reviews calls each week?

    Coaching is often what's behind a good or bad attainment number.

  5. 5.

    What are the base and the OTE for this role?

    No point investing hours before you know the number.

  6. 6.

    Why is this role open? Did someone leave, or is it new?

    New headcount is growth. A replacement means someone left. Ask why.

› When the offer comes

Save these for later. They land better once they've said yes to you.

  1. 1.

    Can I see the full comp plan in writing, including clawbacks and accelerators?

    What's in writing is what gets paid. Read it before you sign.

  2. 2.

    Can I see the actual comp distribution for the team last year, not just the OTE?

    The spread shows what most reps really take home. OTE is just the target.

  3. 3.

    I'd be walking away from earned commission to join. Is there room for a sign-on bonus to help cover that?

    Leaving money behind is a fair reason to ask. The worst answer is no.

Josh's top five questions for any sales interview →

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Full posting
Job Title: National Account Manager - RTM - 12 month FTC Location: Field , Nationwide Contract: Permanent, Full time Are you ready to Be Your Best Barr None? Lets Grow!!! We are all about Being Your Best Barr None and having a career with real Moments that Matter! Employing around 950 people across the UK, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact. For 150 years AG Barr has been building great brands and is home to some of the nations favourite flavours. At our core is IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand, Boost making every moment better with a caffeine kick, hydration hit or tasty treat, and FUNKIN where real fruit means authentic taste. We also have a number of exciting owned brands within our portfolio including MOMA, which crafts quality oats into great tasting oat drinks and porridges. There's never been a better time to join us! What we’re looking for… We have an exciting opportunity to join a growing On Trade team and represent market leading products from the FUNKIN Cocktails, Frobishers, Fentimans, Rubicon, Bundaberg and IrnBru range. As our National Account Manager you will Represent the On Trade team in key National Wholesale accounts by managing and developing a strategic growth agenda that focuses on volume, revenue, and profit across the AG Barr brand portfolio. You’ll also Serve as the primary commercial link between AG Barr brands and key wholesale buying teams, managing end-to-end account mechanics from range distribution to an effective promotional strategy. As our National Account Manager your responsibilities will include... - Commercial delivery - across a National Wholesale account base the NAM will work towards the building and delivery of a strategic growth plan that focuses on Invoice Revenue, Volume, Distribution, NPD and P&L. - Relationships & Negotiation - developing and maintaining exceptional, long term relationships with key decision makers across buying, operations, and marketing teams within wholesale accounts. Regular account review with decision makers and manage internal network, route to market and spirit partner relationships where applicable. - Joint Business Plans - The NAM is responsible where applicable for developing, agreeing & delivering a joint business plan within their key customer base to drive mutual business benefit, alongside targeted business growth through development of sales fundamentals and value for money from A. G. Barr promotional investment. - Forecasting – Working with the wider account team and Demand Planning the NAM will lead and be responsible for all forecast KPIs linked to their key accounts delivering availability within their customer from “AG Barr to Depot”, “Depot to Store” and then “Store to Shelf” - Budget Investment - Agree, manage and adhere to authorised budgets, customer investments and customer trading terms to maintain a profitable business model for AG Barr. - Promotional and activation execution - working with the National Wholesale account base to deliver a timely and effective promotional plan across core brands. The execution of this plan should focus on driving awareness and availability of core range whilst delivering profitable growth for AG Barr. There should be a continual evaluation of all agreed activation against key performance metrics. - Insight & Data - Responsible for utilising data and insight to deliver a category first approach to selling. Strong data fluency with the ability to interpret sales reports and track market trends with a view to enhance the consumer experience and optimise customer and AG Barr performance. - Communication - Responsible for developing and agreeing the necessary level of internal communication and process to be followed to ensure clear and concise business decisions are made between parties. Strong external communication skills required to ensure the customer is always clear on decisions which may impact on their business. - Management of Work - Responsible for completing all required administration (internal & external) in line with agreed process, procedure & deadline’s. What you’ll bring… - Proven sales experience within the FMCG sector, with a significant portion in National Wholesale or similar strategic sales role. - Direct experience within the UK/Local On-Trade drinks industry and cocktails is preferred but not essential (e.g. spirits, beer, wine, soft drinks). - Demonstrable track record of meeting and exceeding challenging sales targets with a particular focus on New Business. - Excellent IT skills (Google Suite, Excel, PowerPoint & Word). Able to learn new packages (Cognos, IRI/Kantar, Demantra) - High Level of Numeracy and good attention to detail - Highly Organised - Good communicator (especially remotely) What we offer… We believe in creating a diverse and inclusive culture where your voice can be heard. Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent. We look after our employees by offering a competitive salary and benefits package which includes; - Competitive salary bench marked against market rates - Annual bonus scheme linked to business and individual performance - Defined contribution L&G pension with employer contribution - 34 days holiday - Flexible holiday trading - Flexible cash pot to spend on benefits - Private Medical cover - Healthcare Cash Plan - Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc - Life assurance - Save as you earn scheme - Staff sales discount - Free AG Barr products throughout your working day and staff sales - Ongoing professional development and access to Learning and Development programmes and content And much more! To find out more about what it is like to work for AG Barr, please visit our careers platform here. We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition. While we have highlighted our ideal requirements for this role, we are realistic that the successful candidate probably won't meet every single requirement in this advert, but we are big advocates of people growing in role. So even if you don’t meet every single requirement, we encourage you to submit an application - you may be just what we are looking for! Apply now! Speculative CVs from agencies will not be accepted. Please note, we may close vacancies early where we receive significant numbers of applications, so apply now! Closing date is 30th September
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