Braun Board

Regional Sales Director, SLED

AppGate Cybersecurity, Inc. · Remote · US

Base
$140K–$150K
OTE
Not disclosed
Posted
6mo ago

Still open · checked 1h agoon AppGate Cybersecurity, Inc.'s careers page

The job

What you'd do
Sell AppGate's network security software to state, local and education agencies, mostly in the Northeast, Mid-Atlantic and Florida, while working remotely and traveling as needed. You'll find most of your own leads.
Who you'd sell to
Still reading the posting. Check back within the hour.
Where deals come from
Mostly you. Expect a lot of outbound: cold calls, emails and LinkedIn.

The Braun Read

Worth a look

Solid on the basics. Use the first call to fill in the gaps.

Pay
Base is listed but not OTE. Ask what the variable is and how many people hit it.
Transparency
Shares 1 of 5: quota, attainment, deal size, territory, sales cycle.
Pipeline
Mostly self-sourced. Great if you like outbound, rough if you don't.
Time on market
Open 185 days. Ask why it's been hard to fill.
Company hiring
3 sales roles open, hiring at a steady pace.

Red lights

None spotted.

Yellow lights

  • Open 90+ days. This role has been posted for three months or more. Ask why it's been hard to fill, and whether anyone left it.

Green lights

None spotted.

Based only on what the posting says. Lights are a starting point for your first call, not a final judgment.

Questions to ask on the first call

Built from what this posting leaves out. How they answer tells you as much as what they say.

  1. 1.

    This role has been open a while. What's made it hard to fill?

    The answer tells you what candidates saw that made them walk.

  2. 2.

    What percentage of fully ramped reps hit quota last year?

    OTE is what you could earn. This is how likely you are to earn it.

  3. 3.

    What's the OTE, and what did the median rep earn last year?

    Base is what you're guaranteed. OTE and the median show the upside.

  4. 4.

    What's the annual quota, and how was it set?

    A quota built from real data is a target. Otherwise it's a hope.

  5. 5.

    What share of last year's closed deals did reps source themselves?

    Shows how much pipeline you'll have to build on your own.

  6. 6.

    Why is this role open? Did someone leave, or is it new?

    New headcount is growth. A replacement means someone left. Ask why.

› When the offer comes

Save these for later. They land better once they've said yes to you.

  1. 1.

    Can I see the full comp plan in writing, including clawbacks and accelerators?

    What's in writing is what gets paid. Read it before you sign.

  2. 2.

    Can I see the actual comp distribution for the team last year, not just the OTE?

    The spread shows what most reps really take home. OTE is just the target.

  3. 3.

    I'd be walking away from earned commission to join. Is there room for a sign-on bonus to help cover that?

    Leaving money behind is a fair reason to ask. The worst answer is no.

Josh's top five questions for any sales interview →

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Full posting
Location: [Remote role] Preferred locations: Northeast/ Mid-Atlantic/Florida Department: GTM Federal/Public Sector Reports to: SVP, Sales About AppGate AppGate secures and protects the most valuable assets for the Department of War (DoW) and various Federal Agencies with its high performance Zero Trust Network Access (ZTNA) solution. AppGate is the only direct-routed ZTNA solution purpose-built to support DoW mission requirements by enforcing least privilege access across distributed, global, and disconnected environments. AppGate is fully operational across many DOD branches, including the Marine Corps, Navy, Air Force, and Space Force. Learn more at appgate.com/federal division. About the Role In this role, you will define and execute AppGate’s go-to-market (GTM) and sales strategy for selling to government agencies. This is a highly impactful individual contributor role. You’ll combine your knowledge of government procurement with a deep understanding of our value proposition to design and execute a strategy that drives adoption across government agencies. You will act as a sophisticated navigator of the public sector, translating complex technical solutions into mission-critical outcomes for government agencies. Key Responsibilities - Develop a Strategy – Define a clear and compelling plan to expand our presence in government agencies. - Execute and Drive Growth – Implement that strategy to deliver closed-won deals and increased product adoption. - Pipeline Generation - Generate a robust sales pipeline, qualify opportunities, and provide accurate forecasts. - Sales Execution - Close deals with SLED agencies and drives product adoption within those organizations. - Complex Cycle Management: Lead and execute sophisticated, end-to-end sales cycles within the SLED market, often involving multi-departmental buy-in and complex RFP/RFI processes. - Collaborate with internal teams to deliver contract bids, proposals, RFQ responses, and Statements of Work that reflect our commitment to excellence. - Executive Relationship Building: Cultivate and maintain deep, long-term "trusted advisor" relationships with CIOs, CTOs, and Program Directors across state and local agencies. - Communication Mastery: Exceptional ability to distill complex technical value propositions into compelling narratives for both technical staff and non-technical elected officials. - Procurement Mastery: Deep understanding of public sector procurement vehicles (e.g., NASPO, NASCIO, NASTD, GSA Schedule 70, state-specific contracts – NY OGS, MA CommBUYS, Florida STC) and the legislative cycles that drive funding. Required Qualifications - A SLED veteran: Minimum 7 years selling SaaS/Security solutions to State agencies - Experience in network performance and security, “how the Internet works”, corporate networking and SD-WAN as well as industry concepts such as Zero Trust and SASE. - Team player - selling is a team sport - Excellent communication, presentation, and influencing skills; capable of articulating technical, contractual, and financial value to senior stakeholders - High-energy, service-oriented with a strong work ethic and problem-solving mindset Preferred Qualifications - Funding Fluidity: Expert at identifying and capturing diverse funding streams, including state general funds, IIJA/SLTT federal grants, etc. - Existing Network: A "ready-to-go" book of business and high-level contacts within key state agencies. Compensation - Base salary range: $140k – $150k - Bonus / commission: Commissionable 50/50 plan - Equity: Granted upon offer Travel - Travel throughout the territory to support the needs of the business. AppGate is An Equal Opportunity/Affirmative Action Employer and a federal contractor subject to the Rehabilitation Act of 1973 and the Vietnam Era Veterans Readjustment Assistance Act of 1974 as amended, and their corresponding regulations. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class. Further, AppGate is an affirmative action employer committed to taking positive steps to employ, advance in employment and otherwise afford equal employment opportunity to protected veterans and individuals with disabilities. In furtherance of AppGate’s policy regarding affirmative action and equal employment opportunity, AppGate has developed a written affirmative action program. This program is available for review upon request by any applicant or employee during normal business hours by contacting the company’s EEO Coordinator.
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