Construction Equipment Sales Representative

ASCO Equipment · Houston, TX

Base: Not disclosed
OTE: Not disclosed
Quota attainment: Not disclosed
Posted: 9mo ago

Why it matters: OTE tells you what you could earn. Attainment tells you how realistic it is.

Ask: “What percentage of fully ramped reps hit quota last year?”

Still open · checked 2h agoon ASCO Equipment's careers page

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The job

What you'd do: Sell construction equipment in an assigned territory through proactive outreach, product demos, and long-term customer relationships. The posting also has a company vehicle and paid training.
Who you'd sell to: Still reading the posting. Check back within the hour.
Where deals come from: Mostly you. Expect a lot of outbound: cold calls, emails and LinkedIn.

The Braun Read

Ask hard questions

Too much is left unsaid. Make them answer before you invest.

Pay: No pay listed at all.
Transparency: Says nothing about quota, attainment, deal size, territory or sales cycle.
Time on market: Open 271 days. Ask why it's been hard to fill.
Company hiring: 24 sales roles open, hiring at a steady pace.

Red lights

None spotted.

Yellow lights

Open 90+ days. This role has been posted for three months or more. Ask why it's been hard to fill, and whether anyone left it.

Green lights

None spotted.

Based only on what the posting says. Lights are a starting point for your first call, not a final judgment.

Questions to ask on the first call

Built from what this posting leaves out. How they answer tells you as much as what they say.

1.
This role has been open a while. What's made it hard to fill?
The answer tells you what candidates saw that made them walk.
2.
What percentage of fully ramped reps hit quota last year?
OTE is what you could earn. This is how likely you are to earn it.
3.
What percentage of reps on the team have been here more than 18 months?
Tenure shows whether people stay long enough to get paid.
4.
Has the comp plan changed in the last 12 to 18 months? What changed?
A plan that changes every year means the goalposts keep moving.
5.
Who sits with reps and reviews calls each week?
Coaching is often what's behind a good or bad attainment number.
6.
Why is this role open? Did someone leave, or is it new?
New headcount is growth. A replacement means someone left. Ask why.

› When the offer comes

Save these for later. They land better once they've said yes to you.

1.
Can I see the full comp plan in writing, including clawbacks and accelerators?
What's in writing is what gets paid. Read it before you sign.
2.
Can I see the actual comp distribution for the team last year, not just the OTE?
The spread shows what most reps really take home. OTE is just the target.
3.
I'd be walking away from earned commission to join. Is there room for a sign-on bonus to help cover that?
Leaving money behind is a fair reason to ask. The worst answer is no.

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Full posting

Agricultural Equipment Sales Representative At ASCO, our motto is "We're On It" – ready to serve, sell, and solve construction equipment challenges for our customers. We’re seeking an ambitious Equipment Sales Representative to build strong customer relationships, provide tailored equipment solutions, and drive revenue growth. Join our team and be part of a family-owned and operated legacy built on exceptional service and continuous growth for over 65 years. Be Part of Something Bigger At ASCO, we’re not just selling equipment – we’re building relationships that empower our customers to succeed. If you’re a results-driven professional with a passion for solving challenges, we want you on our team. ASCO Equipment, Inc. is an Equal Opportunity Employer of women, minorities, protected veterans, and individuals with disabilities. Key Responsibilities: - Be the go-to resource for customers, addressing their needs with creative problem-solving and follow-through - Build strong, long-term customer relationships within your territory to deliver solutions - Represent the ASCO brand with professionalism, enthusiasm, and a customer-first attitude (We’re On It!) - Proactively identify sales opportunities through outreach and follow-upEducate customers on equipment through product presentations/demos - Use CRM tools to document and manage sales activities, ensuring timely follow-up and excellent customer satisfaction - Work closely with Sales Managers and support teams to ensure seamless order fulfillment and delivery - Stay up-to-date on equipment and industry knowledge and monitor industry to maintain a competitive edge Benefits Why Join Team ASCO? Compensation & Benefits: - Paid Training & Advancement Opportunities - Company-provided vehicle - 100% employer-paid health insurance, 401(k) + profit sharing, and paid holidays Unique Perks: - ASCO Children’s Education Program: Financial assistance for employees' children pursuing higher education Our Core Values: - Honor God - Develop People - Pursue Excellence - Grow Profitably Be Part of Something Bigger At ASCO, we’re not just servicing equipment – we’re offering a career with a company that puts people first. Our vision is simple: To be a blessing to those we serve. If you’re a results-driven professional with a passion for solving challenges, we want you on our team. ASCO Equipment, Inc. is an Equal Opportunity Employer of women, minorities, protected veterans, and individuals with disabilities.

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