Equipment Sales Representative

ASCO Equipment · Terrell, TX

Base: Not disclosed
OTE: Not disclosed
Quota attainment: Not disclosed
Posted: 9mo ago

Why it matters: OTE tells you what you could earn. Attainment tells you how realistic it is.

Ask: “What percentage of fully ramped reps hit quota last year?”

Still open · checked 2h agoon ASCO Equipment's careers page

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The job

What you'd do: Outside sales role in Terrell, TX selling Hitachi construction and heavy equipment plus ASCO services. You prospect through sales calls in your territory and also grow existing customer relationships.
Who you'd sell to: Still reading the posting. Check back within the hour.
Where deals come from: Mostly you. Expect a lot of outbound: cold calls, emails and LinkedIn.

The Braun Read

Proceed with caution

A few things here deserve a hard look before you spend time on it.

Pay: No pay listed at all.
Transparency: Says nothing about quota, attainment, deal size, territory or sales cycle.
Time on market: Open 270 days. Ask why it's been hard to fill.
Company hiring: 24 sales roles open, hiring at a steady pace.

Red lights

"Unlimited earnings," no numbers. It sells uncapped or unlimited earnings but never says what anyone actually earns.

Yellow lights

Open 90+ days. This role has been posted for three months or more. Ask why it's been hard to fill, and whether anyone left it.

Green lights

None spotted.

Based only on what the posting says. Lights are a starting point for your first call, not a final judgment.

Questions to ask on the first call

Built from what this posting leaves out. How they answer tells you as much as what they say.

1.
What did the median rep and the top rep actually earn last year?
"Unlimited" is a ceiling, not a number. You need the median.
2.
This role has been open a while. What's made it hard to fill?
The answer tells you what candidates saw that made them walk.
3.
What percentage of fully ramped reps hit quota last year?
OTE is what you could earn. This is how likely you are to earn it.
4.
What percentage of reps on the team have been here more than 18 months?
Tenure shows whether people stay long enough to get paid.
5.
Has the comp plan changed in the last 12 to 18 months? What changed?
A plan that changes every year means the goalposts keep moving.
6.
Why is this role open? Did someone leave, or is it new?
New headcount is growth. A replacement means someone left. Ask why.

› When the offer comes

Save these for later. They land better once they've said yes to you.

1.
Can I see the full comp plan in writing, including clawbacks and accelerators?
What's in writing is what gets paid. Read it before you sign.
2.
Can I see the actual comp distribution for the team last year, not just the OTE?
The spread shows what most reps really take home. OTE is just the target.
3.
I'd be walking away from earned commission to join. Is there room for a sign-on bonus to help cover that?
Leaving money behind is a fair reason to ask. The worst answer is no.

Josh's top five questions for any sales interview →

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Full posting

ASCO Equipment has a opportunity for an Outside Sales Representatives in the Terrell, TX sales department. The Equipment Sales Representative will be responsible for obtaining and building relationships with customers and meeting their equipment needs, while also offering our additional services. The Equipment Sales Representative needs to be an ambitious self-starter with a desire for providing solutions in demanding circumstances. The Equipment Sales Representative’s primary focus is to proactively increase revenue through exceptional customer service. They will seek out new markets and optimize opportunities to increase profitability aligning with ASCO’s continuous growth plan. Key Responsibilities: - Establish new business opportunities through sales calls within territory. - Manage pre-planning, post call notes and follow-up actions using CRM tool. - Educate customers on equipment through product presentations/demos. - Provide problem resolution, and follow-through to address customers needs. - Adhere to all safety rules and completing safety training as required. - Represent ASCO in a positive and professional manner at all times. Requirements - Bachelor's degree or equivalent experience. - Proven sales ability and excellent customer relationship skills. - Ability to write and speak effectively to individuals and groups. - Strong planning, problem-solving and negotiation and organizational skills. - Knowledge of construction or heavy equipment preferred. - lid computer skills and knowledge of general business software and G-suite platform. - Valid driver's license with acceptable driving record. Benefits Why Join Team ASCO? Compensation & Benefits: - Guaranteed base salary + uncapped commissions - Company-provided vehicle - 100% paid health insurance, 401(k) + profit sharing, and paid holidays Unique Perks: - ACE Program: Education Assistance for employees' children pursuing higher education - Opportunities for career growth and professional development - The ability to represent Hitachi Construction Equipment, a leading brand in the industry Core Values: - Honor God - Develop People - Pursue Excellence - Grow Profitably

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