Braun Board

Inside Sales Representative

ASCO Equipment · Terrell, TX

Base
Not disclosed
OTE
Not disclosed
Quota attainment
Not disclosed
Posted
10mo ago

Why it matters: OTE tells you what you could earn. Attainment tells you how realistic it is.

Ask: “What percentage of fully ramped reps hit quota last year?”

Still open · checked 2h agoon ASCO Equipment's careers page

The job

What you'd do
Handle walk-in and phone inquiries, qualify customer equipment needs, and call existing and prospective customers. Pass qualified leads and equipment data to territory salesmen.
Who you'd sell to
Still reading the posting. Check back within the hour.
Where deals come from
A mix. Some leads come to you, some you find yourself.

The Braun Read

Ask hard questions

Too much is left unsaid. Make them answer before you invest.

Pay
No pay listed at all.
Transparency
Says nothing about quota, attainment, deal size, territory or sales cycle.
Time on market
Open 313 days. Ask why it's been hard to fill.
Company hiring
24 sales roles open, hiring at a steady pace.

Red lights

None spotted.

Yellow lights

  • Open 90+ days. This role has been posted for three months or more. Ask why it's been hard to fill, and whether anyone left it.

Green lights

None spotted.

Based only on what the posting says. Lights are a starting point for your first call, not a final judgment.

Questions to ask on the first call

Built from what this posting leaves out. How they answer tells you as much as what they say.

  1. 1.

    This role has been open a while. What's made it hard to fill?

    The answer tells you what candidates saw that made them walk.

  2. 2.

    What percentage of fully ramped reps hit quota last year?

    OTE is what you could earn. This is how likely you are to earn it.

  3. 3.

    What percentage of reps on the team have been here more than 18 months?

    Tenure shows whether people stay long enough to get paid.

  4. 4.

    Has the comp plan changed in the last 12 to 18 months? What changed?

    A plan that changes every year means the goalposts keep moving.

  5. 5.

    Who sits with reps and reviews calls each week?

    Coaching is often what's behind a good or bad attainment number.

  6. 6.

    Why is this role open? Did someone leave, or is it new?

    New headcount is growth. A replacement means someone left. Ask why.

› When the offer comes

Save these for later. They land better once they've said yes to you.

  1. 1.

    Can I see the full comp plan in writing, including clawbacks and accelerators?

    What's in writing is what gets paid. Read it before you sign.

  2. 2.

    Can I see the actual comp distribution for the team last year, not just the OTE?

    The spread shows what most reps really take home. OTE is just the target.

  3. 3.

    I'd be walking away from earned commission to join. Is there room for a sign-on bonus to help cover that?

    Leaving money behind is a fair reason to ask. The worst answer is no.

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Full posting
RESPONSIBILITIES: To direct day-to-day walk-in customer sales opportunities by asking intelligent questions and properly qualifying customer needs. Furthermore, delivering that data comprehensively to the proper territory salesman for follow through. To knowledgeably drive the idea of doing business with ASCO by initiating phone conversations with both existing customers as well as customers that have yet to do business with ASCO. To support the territory salesmen by providing leads, equipment data, and all else needed to expedite the sales processes and allow for more time in front of customers. To maintain sales equipment arrangement, appearance, and functionality to ensure a high-quality customer experience. To maintain weekly inventory of all sales equipment, attachments and all other necessary wholegoods items to maximize branch efficiency and profitability To constantly invest time in gaining a better understanding of your store’s equipment offering, equipment operation, and equipment capabilities.
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