Braun Board

Inside Sales Representative

ASCO Equipment · Tulsa, OK

Same role, also open in Manor, TX, Oklahoma City, OK

Base
Not disclosed
OTE
Not disclosed
Quota attainment
Not disclosed
Posted
9mo ago

Why it matters: OTE tells you what you could earn. Attainment tells you how realistic it is.

Ask: “What percentage of fully ramped reps hit quota last year?”

Still open · checked 1h agoon ASCO Equipment's careers page

The job

What you'd do
You sell new and used forklifts, tractors, construction equipment, and attachments to businesses by phone, following up on inbound leads and prospecting outbound within your territory.
Who you'd sell to
Still reading the posting. Check back within the hour.
Where deals come from
A mix. Some leads come to you, some you find yourself.

The Braun Read

Proceed with caution

A few things here deserve a hard look before you spend time on it.

Pay
No pay listed at all.
Transparency
Says nothing about quota, attainment, deal size, territory or sales cycle.
Pipeline
A mix of self-sourced pipeline and inbound or SDR help.
Time on market
Open 278 days. Ask why it's been hard to fill.
Company hiring
24 sales roles open, hiring at a steady pace.

Red lights

  • "Unlimited earnings," no numbers. It sells uncapped or unlimited earnings but never says what anyone actually earns.

Yellow lights

  • Open 90+ days. This role has been posted for three months or more. Ask why it's been hard to fill, and whether anyone left it.

Green lights

  • SDR or inbound support. You won't be building all of your own pipeline from zero.

Based only on what the posting says. Lights are a starting point for your first call, not a final judgment.

Questions to ask on the first call

Built from what this posting leaves out. How they answer tells you as much as what they say.

  1. 1.

    What did the median rep and the top rep actually earn last year?

    "Unlimited" is a ceiling, not a number. You need the median.

  2. 2.

    This role has been open a while. What's made it hard to fill?

    The answer tells you what candidates saw that made them walk.

  3. 3.

    What percentage of fully ramped reps hit quota last year?

    OTE is what you could earn. This is how likely you are to earn it.

  4. 4.

    What percentage of reps on the team have been here more than 18 months?

    Tenure shows whether people stay long enough to get paid.

  5. 5.

    Has the comp plan changed in the last 12 to 18 months? What changed?

    A plan that changes every year means the goalposts keep moving.

  6. 6.

    Why is this role open? Did someone leave, or is it new?

    New headcount is growth. A replacement means someone left. Ask why.

› When the offer comes

Save these for later. They land better once they've said yes to you.

  1. 1.

    Can I see the full comp plan in writing, including clawbacks and accelerators?

    What's in writing is what gets paid. Read it before you sign.

  2. 2.

    Can I see the actual comp distribution for the team last year, not just the OTE?

    The spread shows what most reps really take home. OTE is just the target.

  3. 3.

    I'd be walking away from earned commission to join. Is there room for a sign-on bonus to help cover that?

    Leaving money behind is a fair reason to ask. The worst answer is no.

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Full posting
Are you a people person with a passion for sales and a drive to grow? ASCO Equipment is looking for a proactive Inside Sales Representative to join our team! If you’re motivated by building relationships, delivering exceptional service, and contributing to a growing, family-owned company with over 65 years of success—this might be the perfect role for you. Be Part of Something Bigger At ASCO, we’re not just selling equipment – we’re building relationships that empower our customers to succeed. If you’re a results-driven professional with a passion for solving challenges, we want you on our team.ASCO Equipment, Inc. is an Equal Opportunity Employer of women, minorities, protected veterans, and individuals with disabilities. Why Join Team ASCO? - Compensation & Benefits: - Guaranteed base salary + uncapped commissions - 100% paid health insurance, 401(k) + profit sharing, and paid holidays - Unique Perks: - ACE Program: Education Assistance for employees' children pursuing higher education - Opportunities for career growth and professional development - Core Values: - Honor God, Develop People, Pursue Excellence, and Grow Profitably What You'll Do: - Proactively build new business through outbound sales calls within your territory - Cultivate strong relationships with both new and existing customers - Follow up on inbound leads from calls, walk-ins, and web inquiries—turning interest into action - Sell everything from attachments to new and used forklifts, tractors and construction equipment - Guide customers through product demos and presentations - Tackle customer challenges with thoughtful solutions and top-notch service - Adhere to all safety regulations and complete all required training - Represent ASCO with professionalism and pride in everything you do What We Are Looking For: - Proven sales skills and a customer-first mindset - Confident communicator, whether one-on-one or in front of a group - Strong organizational, problem-solving, and negotiation skills - Experience or knowledge of forklifts, construction, agricultural or heavy equipment? That’s a big plus! - Tech-savvy with general business software and G-Suite know-how
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