Rental Sales Representative

ASCO Equipment · Tyler, TX

Posted today

New Business + Account Growth: you win new customers and grow existing ones.

Same role, also open in Wichita Falls, TX

Base: Not disclosed
OTE: Not disclosed
Quota attainment: Not disclosed
Posted: 6h ago

Why it matters: OTE tells you what you could earn. Attainment tells you how realistic it is.

Ask: “What percentage of fully ramped reps hit quota last year?”

Still open · checked 2h agoon ASCO Equipment's careers page

Apply on ASCO Equipment →

The job

What you'd do

Make sales calls around Tyler, Texas to win new customers, then rent them equipment and show them how it works. You'll find most of your own leads.

What you'd sell

Heavy construction equipment, plus parts and repair service

When a construction company needs heavy machines for a job, it has to find the right equipment and keep it in good repair. The problem is, a machine that needs repairs or routine checkups can sit idle until someone gets to it. ASCO Equipment sells construction equipment and handles the parts, repairs, and preventative maintenance plans, so customers' machines stay running.

In plain English, from their own job posts. Something wrong? Tell me · More Hardware & IoT companies →

Who you'd sell to

Not stated in the posting.Ask: “Who's the economic buyer, and who else is in the deal?”

Where deals come from

Mostly you. Expect a lot of outbound: cold calls, emails and LinkedIn.

The Braun Read

Proceed with caution

A few things here deserve a hard look before you spend time on it.

Pay: No pay listed at all.
Transparency: Shares 1 of 5. Mentions territory. Ask about quota, attainment, deal size and sales cycle.
Time on market: Brand new.
Company hiring: 28 sales roles open, hiring at a steady pace. Ask how many reps they hired last year and how many are still there.

Red lights

Big earnings claims, no numbers. It sells uncapped or unlimited earnings but never says what anyone actually earns.
Pay. No pay listed at all.

Yellow lights

Same job posted many times. The company has 8 or more open postings with this exact title. Could be a big build-out, could be a revolving door. Ask how many reps they hired last year and how many are still there.

Green lights

Questions to ask on the first call

Built from what this posting leaves out. How they answer tells you as much as what they say.

1.
What did the median rep and the top rep actually earn last year?
"Unlimited" is a ceiling, not a number. You need the median.
2.
How many reps are you hiring for this, and how many from last year's class are still here?
Hiring a lot can mean growth, or people leaving.
3.
What percentage of fully ramped reps hit quota last year?
OTE is what you could earn. This is how likely you are to earn it.
4.
What percentage of reps on the team have been here more than 18 months?
Tenure shows whether people stay long enough to get paid.

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Full posting

ASCO Equipment has career opportunities for a Sales Representative in the Tyler, Texas Rental Department. The Rental Sales Representative will be responsible for obtaining and building relationships with customers and meeting their equipment needs, while also offering our additional services. The Rental Sales Representative needs to be an ambitious self-starter with a desire for providing solutions in demanding circumstances. The Rental Sales Representative’s primary focus is to proactively increase revenue through exceptional customer service. They will seek out new markets and optimize opportunities to increase profitability aligning with ASCO’s continuous growth plan. RESPONSIBILITIES: - Establish new business opportunities through sales calls within branch territory. - Manage pre-planning, post call notes and follow-up actions using CRM tool. - Educate customers on equipment through product presentations/demos. - Provide problem resolution, and follow-through to address customers needs. - Adhere to all safety rules and completing safety training as required. - Represent ASCO in a positive and professional manner at all times. Requirements - Bachelor's degree or equivalent experience. - Proven sales ability and excellent customer relationship skills. - Ability to write and speak effectively to individuals and groups. - Strong planning, problem-solving and negotiation and organizational skills. - Knowledge of construction or heavy equipment preferred. - Solid computer skills and knowledge of general business software and G-suite platform. - Valid driver's license with acceptable driving record. Benefits Why Join Team ASCO? Compensation & Benefits: - Guaranteed base salary + uncapped commissions - Company-provided vehicle - 100% paid health insurance, 401(k) + profit sharing, and paid holidays - Paid Training & Advancement Opportunities Unique Perks: - ASCO Children’s Education Program: Financial assistance for employees' children pursuing higher education Our Core Values: - Honor God - Develop People - Pursue Excellence - Grow Profitably Be Part of Something Bigger At ASCO, we’re not just servicing equipment – we’re offering a career with a company that puts people first. Our vision is simple: To be a blessing to those we serve. If you’re a results-driven professional with a passion for solving challenges, we want you on our team. ASCO Equipment, Inc. is an Equal Opportunity Employer of women, minorities, protected veterans, and individuals with disabilities.

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