Rental Sales Representative

ASCO Equipment · Oklahoma City, OK

Base: Not disclosed
OTE: Not disclosed
Quota attainment: Not disclosed
Posted: 2mo ago

Why it matters: OTE tells you what you could earn. Attainment tells you how realistic it is.

Ask: “What percentage of fully ramped reps hit quota last year?”

Still open · checked 2h agoon ASCO Equipment's careers page

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The job

What you'd do: Sell equipment rentals and add-on services to construction and heavy-equipment customers in the Oklahoma City branch territory. Prospect through sales calls, seek new markets, and manage existing relationships.
Who you'd sell to: Still reading the posting. Check back within the hour.
Where deals come from: Mostly you. Expect a lot of outbound: cold calls, emails and LinkedIn.

The Braun Read

Proceed with caution

A few things here deserve a hard look before you spend time on it.

Pay: No pay listed at all.
Transparency: Says nothing about quota, attainment, deal size, territory or sales cycle.
Time on market: Open 66 days. Ask why it's been hard to fill.
Company hiring: 24 sales roles open, hiring at a steady pace.

Red lights

"Unlimited earnings," no numbers. It sells uncapped or unlimited earnings but never says what anyone actually earns.

Green lights

None spotted.

Based only on what the posting says. Lights are a starting point for your first call, not a final judgment.

Questions to ask on the first call

Built from what this posting leaves out. How they answer tells you as much as what they say.

1.
What did the median rep and the top rep actually earn last year?
"Unlimited" is a ceiling, not a number. You need the median.
2.
What percentage of fully ramped reps hit quota last year?
OTE is what you could earn. This is how likely you are to earn it.
3.
What percentage of reps on the team have been here more than 18 months?
Tenure shows whether people stay long enough to get paid.
4.
Has the comp plan changed in the last 12 to 18 months? What changed?
A plan that changes every year means the goalposts keep moving.
5.
Who sits with reps and reviews calls each week?
Coaching is often what's behind a good or bad attainment number.
6.
Why is this role open? Did someone leave, or is it new?
New headcount is growth. A replacement means someone left. Ask why.

› When the offer comes

Save these for later. They land better once they've said yes to you.

1.
Can I see the full comp plan in writing, including clawbacks and accelerators?
What's in writing is what gets paid. Read it before you sign.
2.
Can I see the actual comp distribution for the team last year, not just the OTE?
The spread shows what most reps really take home. OTE is just the target.
3.
I'd be walking away from earned commission to join. Is there room for a sign-on bonus to help cover that?
Leaving money behind is a fair reason to ask. The worst answer is no.

Josh's top five questions for any sales interview →

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Full posting

ASCO Equipment has career opportunities for a Sales Representative in the Oklahoma City, Ok Rental Department. The Rental Sales Representative will be responsible for obtaining and building relationships with customers and meeting their equipment needs, while also offering our additional services. The Rental Sales Representative needs to be an ambitious self-starter with a desire for providing solutions in demanding circumstances. The Rental Sales Representative’s primary focus is to proactively increase revenue through exceptional customer service. They will seek out new markets and optimize opportunities to increase profitability aligning with ASCO’s continuous growth plan. RESPONSIBILITIES: - Establish new business opportunities through sales calls within branch territory. - Manage pre-planning, post call notes and follow-up actions using CRM tool. - Educate customers on equipment through product presentations/demos. - Provide problem resolution, and follow-through to address customers needs. - Adhere to all safety rules and completing safety training as required. - Represent ASCO in a positive and professional manner at all times. Requirements - Bachelor's degree or equivalent experience. - Proven sales ability and excellent customer relationship skills. - Ability to write and speak effectively to individuals and groups. - Strong planning, problem-solving and negotiation and organizational skills. - Knowledge of construction or heavy equipment preferred. - Solid computer skills and knowledge of general business software and G-suite platform. - Valid driver's license with acceptable driving record. Benefits Why Join Team ASCO? Compensation & Benefits: - Guaranteed base salary + uncapped commissions - Company-provided vehicle - 100% paid health insurance, 401(k) + profit sharing, and paid holidays - Paid Training & Advancement Opportunities Unique Perks: - ASCO Children’s Education Program: Financial assistance for employees' children pursuing higher education Our Core Values: - Honor God - Develop People - Pursue Excellence - Grow Profitably Be Part of Something Bigger At ASCO, we’re not just servicing equipment – we’re offering a career with a company that puts people first. Our vision is simple: To be a blessing to those we serve. If you’re a results-driven professional with a passion for solving challenges, we want you on our team. ASCO Equipment, Inc. is an Equal Opportunity Employer of women, minorities, protected veterans, and individuals with disabilities.

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