Braun Board

Account Executive - EMEA

Campfire · London, UK

Base
Not disclosed
OTE
Not disclosed
Quota attainment
Not disclosed
Posted
6mo ago

Why it matters: OTE tells you what you could earn. Attainment tells you how realistic it is.

Ask: “What percentage of fully ramped reps hit quota last year?”

Still open · checked 3h agoon Campfire's careers page

What Campfire sells

Newer accounting software for books and month-end close

A finance team is stuck with old software that was built decades ago. Campfire replaces it with one newer system for the general ledger, revenue work, and month-end close, and uses AI to help teams move faster. The finance team gets one newer place to run its books.

In plain English, from their own job posts. Something wrong? Tell us

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The Braun Read

Ask hard questions

Too much is left unsaid. Make them answer before you invest.

Pay
No pay listed at all.
Transparency
Shares 1 of 5: quota, attainment, deal size, territory, sales cycle.
Pipeline
Mostly self-sourced. Great if you like outbound, rough if you don't.
Time on market
Open 188 days. Ask why it's been hard to fill.
Company hiring
9 sales roles open, hiring at a steady pace.

Red flags

None spotted.

Worth asking about

  • Open 90+ days. This role has been posted for three months or more. Ask why it's been hard to fill, and whether anyone left it.

Green flags

None spotted.

Based only on what the posting says. Flags are a starting point for your first call, not a final judgment.

Questions to ask on the first call

Built from what this posting leaves out. How they answer tells you as much as what they say.

  1. 1.

    This role has been open a while. What's made it hard to fill?

    The answer tells you what candidates saw that made them walk.

  2. 2.

    What percentage of fully ramped reps hit quota last year?

    OTE is what you could earn. This is how likely you are to earn it.

  3. 3.

    What percentage of reps on the team have been here more than 18 months?

    Tenure shows whether people stay long enough to get paid.

  4. 4.

    Has the comp plan changed in the last 12 to 18 months? What changed?

    A plan that changes every year means the goalposts keep moving.

  5. 5.

    Who sits with reps and reviews calls each week?

    Coaching is often what's behind a good or bad attainment number.

  6. 6.

    Why is this role open? Did someone leave, or is it new?

    New headcount is growth. A replacement means someone left. Ask why.

When the offer comes

Save these for later. They land better once they've said yes to you.

  1. 1.

    Can I see the full comp plan in writing, including clawbacks and accelerators?

    What's in writing is what gets paid. Read it before you sign.

  2. 2.

    Can I see the actual comp distribution for the team last year, not just the OTE?

    The spread shows what most reps really take home. OTE is just the target.

  3. 3.

    I'd be walking away from earned commission to join. Is there room for a sign-on bonus to help cover that?

    Leaving money behind is a fair reason to ask. The worst answer is no.

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The role

Own end-to-end sales for Campfire's agent software in EMEA (London-based), prospecting software companies via lead lists, multi-channel outreach, and an SDR partner, then running demos and contracts.

New Logo · Outbound

Selling motion

New Logo

Who you're selling to

Buyer:
Not stated in the posting.Ask: “Who's the economic buyer, and who else is in the deal?”
Industry:
SoftwareIn their words: “Research and qualify leads in the software industry to create a robust sales pipeline.”

Pipeline expectations

Mostly self-sourced. Expect a lot of outbound.

Compensation

The posting doesn't list pay.

What is not disclosed

This posting doesn't tell you:

  • Base salary
  • OTE
  • Quota size
  • Quota attainment
  • Average deal size
  • Sales cycle length

The questions above cover the big ones.

Full posting
Please note: This role is required to be based in London. The entire team goes into the office 5 days per week and you will be working alongside your peers. As one of our first Account Executive's (AE) in London, you will play a critical role in driving growth for Campfire in EMEA. You will work closely with the GTM team to ramp up in the role. You’ll manage the end-to-end sales cycle—from identifying prospects to closing deals—while leveraging automation and lead-generation tools to scale outreach efforts effectively. Campfire is a hyper-growth company, we are looking for thought leaders that will grow with our team and strive to think beyond the details of what is included below. An ideal candidate will bring ideas to the table and strive to achieve results that go beyond the requirements. Key Responsibilities Lead Generation & Prospecting - Build and manage targeted lead lists, ensuring alignment with our Ideal Customer Profile (ICP). - In addition to building your own pipeline, you will also partner with an SDR on our GTM team to drive effective pipeline. - Utilize automation tools to identify, segment, and engage potential customers. - Research and qualify leads in the software industry to create a robust sales pipeline. Outreach & Relationship Building - Execute multi-channel outreach strategies, including personalized emails, calls, and LinkedIn engagement. - Identify key decision-makers and influencers within target accounts. - Nurture leads and build relationships that drive trust and long-term partnerships. - Manage the full sales cycle for select accounts, from discovery to contract negotiations. - Collaborate with the marketing and product teams to tailor messaging and value propositions for prospects. - Provide product demonstrations to potential clients and articulate the value of Agent+. Metrics & Reporting - Track, measure, and report on key sales metrics (e.g., lead-to-meeting and meeting-to-close conversion rates). - Continuously optimize workflows and outreach strategies based on performance data. - Optimized use of CRM software (HubSpot) Ideal Candidate Profile Experience: - 5+ years in a full-stack sales role (AE/SDR/BDR) within the software industry - Bonus: Experience selling mid-market finance software (ERP, spend management, invoicing, etc.) - Bonus: Experience working at an early stage startup or startup with a larger company (new market, etc.) - Proven success in building and maintaining a high-quality sales pipeline Skills & Tools: - Expertise in lead list building and working with automation tools. - Expertise in maintaining email infrastructure for optimized outbound engagement. - Strong research skills to uncover insights about prospects and their businesses. - Proficient in CRM management and reporting. Personal Attributes: - Highly proactive, adaptable, and capable of working in a fast-paced environment. - Exceptional communication and interpersonal skills. - A growth mindset with a focus on continuous improvement.
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