Braun Board

Sales Development Representative- EMEA

Campfire · London, UK

Base
Not disclosed
OTE
Not disclosed
Quota attainment
Not disclosed
Posted
6mo ago

Why it matters: OTE tells you what you could earn. Attainment tells you how realistic it is.

Ask: “What percentage of fully ramped reps hit quota last year?”

Still open · checked 3h agoon Campfire's careers page

What Campfire sells

Newer accounting software for books and month-end close

A finance team is stuck with old software that was built decades ago. Campfire replaces it with one newer system for the general ledger, revenue work, and month-end close, and uses AI to help teams move faster. The finance team gets one newer place to run its books.

In plain English, from their own job posts. Something wrong? Tell us

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The Braun Read

Ask hard questions

Too much is left unsaid. Make them answer before you invest.

Pay
No pay listed at all.
Transparency
Shares 1 of 5: quota, attainment, deal size, territory, sales cycle.
Pipeline
Mostly self-sourced. Great if you like outbound, rough if you don't.
Time on market
Open 188 days. Ask why it's been hard to fill.
Company hiring
9 sales roles open, hiring at a steady pace.

Red flags

None spotted.

Worth asking about

  • Open 90+ days. This role has been posted for three months or more. Ask why it's been hard to fill, and whether anyone left it.

Green flags

  • Clear path to promotion. The posting spells out a path to the next role, like SDR to AE. Ask how long it took the last few people and what they had to hit.

Based only on what the posting says. Flags are a starting point for your first call, not a final judgment.

Questions to ask on the first call

Built from what this posting leaves out. How they answer tells you as much as what they say.

  1. 1.

    This role has been open a while. What's made it hard to fill?

    The answer tells you what candidates saw that made them walk.

  2. 2.

    What percentage of fully ramped reps hit quota last year?

    OTE is what you could earn. This is how likely you are to earn it.

  3. 3.

    What percentage of reps on the team have been here more than 18 months?

    Tenure shows whether people stay long enough to get paid.

  4. 4.

    Has the comp plan changed in the last 12 to 18 months? What changed?

    A plan that changes every year means the goalposts keep moving.

  5. 5.

    Who sits with reps and reviews calls each week?

    Coaching is often what's behind a good or bad attainment number.

  6. 6.

    Why is this role open? Did someone leave, or is it new?

    New headcount is growth. A replacement means someone left. Ask why.

When the offer comes

Save these for later. They land better once they've said yes to you.

  1. 1.

    Can I see the full comp plan in writing, including clawbacks and accelerators?

    What's in writing is what gets paid. Read it before you sign.

  2. 2.

    Can I see the actual comp distribution for the team last year, not just the OTE?

    The spread shows what most reps really take home. OTE is just the target.

  3. 3.

    I'd be walking away from earned commission to join. Is there room for a sign-on bonus to help cover that?

    Leaving money behind is a fair reason to ask. The worst answer is no.

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The role

Outbound SDR role in EMEA prospecting finance and operations leaders via email, cold calls, and social to build qualified pipeline, then handing off qualified meetings to AEs.

New Logo · Outbound

Selling motion

New Logo

Who you're selling to

Buyer:
Finance and operations leadersIn their words: “You’ll work closely with finance and operations leaders, helping them understand how Campfire can transform their workflows.”

Pipeline expectations

Mostly self-sourced. Expect a lot of outbound.

Compensation

The posting doesn't list pay.

What is not disclosed

This posting doesn't tell you:

  • Base salary
  • OTE
  • Quota size
  • Quota attainment
  • Average deal size
  • Sales cycle length

The questions above cover the big ones.

Full posting
Campfire is looking for a driven, high-energy Sales Development Representative to join our fast-growing team. This role is ideal for someone with 1–2 years of direct SDR experience, who thrives in a fast-paced, ambiguous startup environment and is looking for a clear path to become an Account Executive. You’ll be the first point of contact for many of our prospects—owning outbound prospecting and building qualified pipeline through thoughtful, targeted outreach, while supporting inbound leads as they come in. You’ll work closely with finance and operations leaders, helping them understand how Campfire can transform their workflows. WHAT YOU’LL DO - Generate qualified pipeline through high-volume outbound prospecting (email, cold calls, and social) to finance and operations leaders - Identify and engage decision-makers and key stakeholders at target accounts - Run intro and discovery calls to understand prospect pain points and evaluate fit - Respond quickly to inbound interest and qualify meetings before handing off to AEs - Maintain clean, detailed activity and pipeline records in HubSpot (and/or Apollo) - Partner with Account Executives on messaging, prospect strategy, and smooth lead handoffs - Continuously refine outbound messaging, targeting, and campaigns as we scale WHAT WE’RE LOOKING FOR - 1–2 years of direct SDR experience in B2B SaaS, with a strong preference for candidates who have sold ERP, finance, or operations software - Strong experience generating and qualifying pipeline through outbound prospecting. - You’re hungry, coachable, and thrive in ambiguity — you take initiative and figure things out - Confident communicator — written, verbal, and over video - Organized and self-motivated with strong follow-through - Experience with HubSpot, Apollo, or similar sales engagement tools is a plus - Bonus: Experience selling to finance or operations teams - Passion for startups and building something from the ground up WHY JOIN US? - Clear path to AE — this role is built to promote into closing roles - Exposure to a modern go-to-market motion with smart, strategic buyers - You’ll be part of a collaborative, growing team where your work has immediate impact - Competitive salary, commission, and benefits
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