Braun Board

Product Sales Specialist, EMEA

Cribl · Remote · UK

Base
Not disclosed
OTE
Not disclosed
Quota attainment
Not disclosed
Posted
25d ago

Why it matters: OTE tells you what you could earn. Attainment tells you how realistic it is.

Ask: “What percentage of fully ramped reps hit quota last year?”

Still open · checked 2h agoon Cribl's careers page

What Cribl sells

Software that sorts machine logs for IT and security teams

When a big company's IT and security teams need to know what their systems are doing, they usually dig through piles of machine logs themselves. The problem is, those logs keep growing faster than people can sort and make sense of them. Cribl manages and analyzes that telemetry for people and AI agents, so teams stay in control.

In plain English, from their own job posts. Something wrong? Tell us

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The Braun Read

Ask hard questions

Too much is left unsaid. Make them answer before you invest.

Pay
No pay listed at all.
Transparency
Shares 1 of 5: quota, attainment, deal size, territory, sales cycle.
Pipeline
Mostly self-sourced. Great if you like outbound, rough if you don't.
Time on market
Open 25 days. Normal, but not fresh.
Company hiring
Ramping up: posted 17 sales roles in the last 30 days. That many open roles can also mean churn. Ask how many reps are still there from last year.

Based only on what the posting says. Lights are a starting point for your first call, not a final judgment.

Questions to ask on the first call

Built from what this posting leaves out. How they answer tells you as much as what they say.

  1. 1.

    What percentage of fully ramped reps hit quota last year?

    OTE is what you could earn. This is how likely you are to earn it.

  2. 2.

    What percentage of reps on the team have been here more than 18 months?

    Tenure shows whether people stay long enough to get paid.

  3. 3.

    Has the comp plan changed in the last 12 to 18 months? What changed?

    A plan that changes every year means the goalposts keep moving.

  4. 4.

    Who sits with reps and reviews calls each week?

    Coaching is often what's behind a good or bad attainment number.

  5. 5.

    What are the base and the OTE for this role?

    No point investing hours before you know the number.

  6. 6.

    Why is this role open? Did someone leave, or is it new?

    New headcount is growth. A replacement means someone left. Ask why.

When the offer comes

Save these for later. They land better once they've said yes to you.

  1. 1.

    Can I see the full comp plan in writing, including clawbacks and accelerators?

    What's in writing is what gets paid. Read it before you sign.

  2. 2.

    Can I see the actual comp distribution for the team last year, not just the OTE?

    The spread shows what most reps really take home. OTE is just the target.

  3. 3.

    I'd be walking away from earned commission to join. Is there room for a sign-on bonus to help cover that?

    Leaving money behind is a fair reason to ask. The worst answer is no.

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The role

Sell Cribl's Storage & Analysis telemetry products to IT and Security buyers at large enterprises across EMEA, building pipeline from scratch and closing deals with Regional Sales Managers.

Enterprise · Mixed · Outbound

Selling motion

Mixed

Who you're selling to

Buyer:
IT and Security teamsIn their words: “we partner with IT and Security teams at many of the world’s biggest enterprises”
Company size:
Enterprise

Pipeline expectations

Mostly self-sourced. Expect a lot of outbound.

Compensation

The posting doesn't list pay.

What is not disclosed

This posting doesn't tell you:

  • Base salary
  • OTE
  • Quota size
  • Quota attainment
  • Average deal size
  • Sales cycle length

The questions above cover the big ones.

Full posting
Join the company that’s building the telemetry infrastructure for the AI era. At Cribl, we partner with IT and Security teams at many of the world’s biggest enterprises, including half of the Fortune 100, to bridge the gap between AI ambition and infrastructure reality. As the AI Platform for Telemetry, we give customers the choice, control, and flexibility to manage and analyze telemetry for both humans and agents, so they can build what’s next. We’re one of the fastest‑growing private companies and a leading player in a massive, fast‑moving market. With a global workforce, we’re remote‑first and grounded in a simple idea: software is a people business. Cribl is the place where curious, collaborative people can do their best work, grow fast, and bring their full selves to the herd. Why You’ll Love This Role We are seeking an elite Product Sales Specialist to champion our Storage & Analysis product lines, the newest, most technically differentiated products in Cribl’s portfolio. Elite here means something specific: you don’t need a playbook handed to you, you write it. A successful Product Sales Specialist at Cribl thrives in white space, creating demand where none exists, developing messaging from first principles, and earning credibility with technical practitioners and executive buyers alike. You will own the full motion from pipeline creation through close, partner closely with Regional Sales Managers to drive deals forward, and provide the product and go-to-market insights that shape how we take these products to market. This role is ideal for elite overlay sellers, top-performing Solutions Engineers ready to make the leap into a sales role, or early-stage sellers who have built motions from scratch and want to do it again at a company defining a category. If you're ready to join a team that's redefining what it means to be a true Data Engine for IT and Security, this is your moment. This position will be our first team member in EMEA and needs to be based in either the UK, Germany, Spain, or the Netherlands. As An Active Member Of Our Team, You Will… - Develop a business plan to exceed sales goals alongside the CEO and cross-functional partners including dedicated Storage & Analysis Solution Engineers - Engage with Regional Sales Managers on qualified opportunities, actively collaborating with them on account, close, and success plans - Work cross-functionally to develop and implement tactics and strategies to grow Cribl’s Storage & Analysis business, including influencing the product roadmap to meet customer requirements - Manage and maintain the entire sales ecosystem from generating leads through closing - Help customers understand the value of Cribl’s Storage & Analysis products during the sales process - Articulate our value proposition up and down the organization, from engineer up to CxO - Forecast predictably and hit sales targets within the Storage & Analysis product lines - Travel across EMEA in the range of 25-35% - We are a remote-first company and work happens across many time-zones – you may be required to occasionally perform duties outside your standard working hours If You’ve Got It - We Want It - 5+ years of Enterprise/Strategic sales or pre-sales experience in Security (SIEM & Observability) or IT infrastructure, including direct sellers, overlay specialists, or Solutions Engineers ready to transition into a closing role - Experience working with at least one earlier stage start-up organization <1,000 employees or has demonstrated entrepreneurial skills throughout their career - A demonstrated ability to successfully land large upsell & cross-sell / expansion deals and run complex sales process - Experience selling through a channel-led motion - Comfortable operating without a playbook. You’ve built pipeline and messaging in greenfield territory and know how to create demand for un-budgeted, emerging solutions - Background using MEDDIC #LI-TM1 #LI-Remote Bring Your Whole Self Diversity drives innovation, enables better decisions to support our customers, and inspires change for the better. We’re building a culture where differences are valued and welcomed, and we work together to bring out the best in each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or any other applicable legally protected characteristics in the location in which the candidate is applying. Interested in joining the Cribl herd? Learn more about the smartest, funniest, most passionate goats you’ll ever meet at cribl.io/about-us.
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