Braun Board

Event Sales Manager

Event Services Group · Fort Lauderdale, FL

Base
Not disclosed
OTE
Not disclosed
Posted
1mo ago

Still open · checked 2h agoon Event Services Group's careers page

The job

What you'd do
Find new clients and look after existing ones, then turn their event goals and budgets into plans, proposals and contracts. You'll also help choose the décor, lighting, entertainment and other services for each event.
Who you'd sell to
Still reading the posting. Check back within the hour.
Where deals come from
Mostly you. Expect a lot of outbound: cold calls, emails and LinkedIn.

The Braun Read

Ask hard questions

Too much is left unsaid. Make them answer before you invest.

Pay
No pay listed at all.
Transparency
Says nothing about quota, attainment, deal size, territory or sales cycle.
Time on market
Open 38 days. Normal, but not fresh.
Company hiring
This is their only open sales role.

Based only on what the posting says. Lights are a starting point for your first call, not a final judgment.

Questions to ask on the first call

Built from what this posting leaves out. How they answer tells you as much as what they say.

  1. 1.

    What percentage of fully ramped reps hit quota last year?

    OTE is what you could earn. This is how likely you are to earn it.

  2. 2.

    What are the base and the OTE for this role?

    No point investing hours before you know the number.

  3. 3.

    What's the annual quota, and how was it set?

    A quota built from real data is a target. Otherwise it's a hope.

  4. 4.

    What share of last year's closed deals did reps source themselves?

    Shows how much pipeline you'll have to build on your own.

  5. 5.

    How long is ramp, and what's the quota during it?

    Full quota on day one means you start behind.

  6. 6.

    Why is this role open? Did someone leave, or is it new?

    New headcount is growth. A replacement means someone left. Ask why.

› When the offer comes

Save these for later. They land better once they've said yes to you.

  1. 1.

    Can I see the full comp plan in writing, including clawbacks and accelerators?

    What's in writing is what gets paid. Read it before you sign.

  2. 2.

    Can I see the actual comp distribution for the team last year, not just the OTE?

    The spread shows what most reps really take home. OTE is just the target.

  3. 3.

    I'd be walking away from earned commission to join. Is there room for a sign-on bonus to help cover that?

    Leaving money behind is a fair reason to ask. The worst answer is no.

Josh's top five questions for any sales interview →

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Full posting
JOB SUMMARY Event Services Group (ESG) is seeking an experienced and creative Event Sales Manager to join our Sales team. This client-facing position is responsible for developing new business, managing client relationships, creating event concepts and proposals, and selling a wide range of event services and experiences. The ideal candidate has experience in event sales, hospitality, event production, experiential marketing, or a related industry, with the ability to turn a client’s vision, goals, and budget into creative and successful event solutions. The successful candidate is professional, organized, creative, and confident working in a fast-paced environment. They are strong relationship builders who can effectively communicate ideas, manage the sales process, and collaborate with creative, production, and operations teams to deliver solutions that are both innovative and executable. This role requires a strong understanding of event production, along with the ability to balance creativity with budgets, logistics, timelines, and execution. KEY RESPONSIBILITIES - Develop and maintain relationships with existing clients and identify opportunities for additional business. - Prospect for and develop new client relationships and business opportunities. - Meet with clients to understand event objectives, requirements, budgets, timelines, and overall vision. - Develop creative event concepts and customized solutions based on client needs. - Prepare proposals, presentations, estimates, budgets, and contracts. - Present event concepts and proposals to clients in a professional and compelling manner. - Recommend appropriate event services, products, and solutions, including décor, custom fabrication, scenic design, entertainment, audio visual, lighting, furniture, print, branding, and other event services. - Work closely with internal creative, production, fabrication, décor, entertainment, project management and event management teams to develop and execute client solutions. - Conduct venue walkthroughs, client meetings, site visits, and presentations as needed. - Manage multiple sales opportunities and events simultaneously while maintaining accurate records and meeting deadlines. - Develop accurate pricing and budgets while maintaining company profitability objectives. - Manage the sales process from initial inquiry through proposal, negotiation, contracting, and internal handoff. - Maintain accurate client and opportunity information in the company's CRM and related systems. - Attend selected events as needed to support clients and ensure successful delivery of contracted services. - Stay current on event industry trends, products, entertainment, technology, décor, and experiential opportunities. - Meet or exceed established individual sales, revenue, and profitability goals. Requirements - 3+ years of experience in event sales, hospitality, event production, experiential marketing, catering, destination management, décor, entertainment, or a related industry preferred. - Previous sales and/or client relationship management experience strongly preferred. - Knowledge of event design and production, including décor, scenic/custom fabrication, entertainment, AV, lighting, furniture, branding, and print. - Demonstrated ability to develop event concepts and solutions based on client objectives and budgets. - Strong written and verbal communication skills. - Excellent presentation and interpersonal skills. - Strong organizational and time-management skills. - Ability to manage multiple projects, proposals, clients, and deadlines simultaneously. - Comfortable discussing pricing, budgets, contracts, and scope with clients. - Strong attention to detail and follow-through. - Proficiency with Microsoft Office and CRM, proposal, and presentation software. - Bachelor's degree preferred; equivalent relevant industry experience will be considered. - Ability to work occasional evenings, weekends, and holidays based on event schedules and client requirements. PREFERRED SKILLS: - Event sales and business development - Client relationship management - Creative event design - Proposal development - Budgeting and estimating - Presentation and negotiation - Event production knowledge - Experiential marketing - Venue and site planning - CRM management - Project coordination WORKING CONDITIONS - Primarily office-based with regular client meetings, venue visits, and event-site work. - Ability to work in a fast-paced environment while managing multiple projects and deadlines. - Frequent interaction with clients, vendors, venues, and internal teams. - Occasional evening, weekend, and holiday work based on event schedules and client needs. - Ability to travel locally and regionally for client meetings, venue walkthroughs, and events as required. - Must be comfortable working in a variety of event environments, including offices, hotels, convention centers, outdoor venues, and active event production sites. - Ability to occasionally stand, walk, and move throughout event venues for extended periods. Benefits - Competitive salary and commission structure - Health, dental, and vision insurance - 401(k) & Company match - Paid time off
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