SEO & GEO Account Manager

Who we are We create trusted, expert content that helps millions of people discover more about the things they love, need and care about. From technology, gaming and entertainment to fashion, lifestyle, sport, finance and beyond, our specialist brands connect people with their passions every day. Across websites, magazines, newsletters, social channels and events, we bring expert content to audiences around the world. We combine our deep specialist knowledge with innovative technology and data to create engaging experiences, build valuable communities and help people make better-informed decisions. Behind it all are our people - passionate experts, creators, innovators and problem-solvers who are shaping the future of media. The Team You’ll Join The Audience AI team sits at the heart of Future’s AI strategy. Operating across the UK and US, with partners around the globe, we focus on increasing the visibility of our brands across LLMs and other AI platforms, scaling successful opportunities and helping commercial partners improve their visibility across AI search through our Future Optic product. As a developing area within the business, we work closely with editorial, audience development, client success and commercial teams to manage campaign delivery, benchmarking, reporting and effectiveness measurement. The team is central to our strategy for monetising AI visibility while maintaining and growing our external partnerships. The Audience AI team currently consists of a Senior GEO Manager, an SEO & GEO Account Manager and two SEO & GEO Analysts. What you'll do Future Publishing is looking for an SEO & GEO Account Manager to join our growing commercial SEO team. Search is evolving rapidly. Alongside traditional search engines, AI-powered search experiences such as ChatGPT, Gemini, Google AI Overviews and Google AI Mode are increasingly shaping how users discover information. As a global digital publisher, we are actively helping commercial partners understand and improve their visibility across these emerging search environments. Reporting to the SEO & GEO Innovation Manager, you will act as the strategic day-to-day lead for a portfolio of GEO campaigns, working directly with clients to help them understand, measure and improve their discoverability across both traditional and AI-powered search experiences. This is a client-facing role that combines SEO expertise, commercial awareness and strategic communication. You’ll work closely with optimisation specialists, analysts and commercial stakeholders to ensure campaigns are delivered successfully, insights are communicated clearly, and clients understand the value of the work being undertaken. While account management is a core part of the role, this is first and foremost an SEO specialist position. We’re looking for someone who can confidently discuss technical SEO, content strategy, search visibility and emerging search trends with clients, while acting as a trusted advisor in a fast-changing landscape. What you’ll bring Client & Campaign Management - Acting as the primary point of contact for a portfolio of UK-based GEO clients - Leading regular client meetings, performance reviews and strategic discussions - Building strong relationships with clients and becoming a trusted advisor on SEO and emerging search visibility - Translating complex SEO and GEO concepts into clear, actionable recommendations - Guiding clients through an evolving search landscape and helping them understand campaign performance and outcomes - Ensuring campaigns are delivered on time and aligned to agreed objectives SEO & GEO Strategy - Analysing campaign performance and visibility trends across traditional and AI-powered search environments - Monitoring visibility trends across AI-powered search experiences including ChatGPT, Gemini, Google AI Overviews and Google AI Mode - Interpreting data and insights to identify opportunities for optimisation - Working closely with the optimisation team to develop and implement recommendations - Helping clients understand how authoritative content is surfaced within AI-powered search experiences - Monitoring developments across search and generative AI platforms and sharing relevant insights with clients and internal stakeholders - Contributing to the development of best practices for Generative Engine Optimisation (GEO) Commercial Support - Supporting new business opportunities by contributing GEO expertise to pitches and proposals - Producing analysis and insight for prospective client opportunities - Working alongside commercial teams to articulate campaign approaches and expected outcomes - Supporting long-term client success through effective campaign delivery and clear communication of results Minimum Requirements - Minimum 3 years' experience in an SEO-focused role - Strong understanding of technical SEO, content optimisation and search performance measurement - Experience presenting SEO insights, recommendations and performance updates to clients or senior stakeholders - Strong communication and stakeholder management skills - Experience using industry-standard SEO tools including GA4, Google Search Console, SEMRush, Ahrefs, peec.ai, Screaming Frog and similar platforms - Confidence analysing data and translating findings into actionable recommendations - An interest in AI, emerging search experiences and the future of content discovery - Experience managing multiple projects or client relationships simultaneously - Comfortable working in an environment where experimentation, learning and iteration are key What we offer - Uncapped leave - Enhanced parental leave - Discounted rates with Dental care and Private Medical care - When we hit our targets, enjoy a share of our profits with a bonus - Refer a friend scheme - with payment following the successful hire. - Well-being support with access to our Colleague Assistant Programmes - Opportunity to purchase shares in Future, with our Share Incentive Plan - Salary sacrifice Pension scheme up to 5% match - Free drinks and snacks in our offices The expected range for this role is £30,000 - £40,000 This is a hybrid role, working three days per week from either our Cardiff or Bath or London Paddington office (depending on your location) Internal job family level Commercial 6 Inclusion and Diversity at Future At Future, we’re working to attract, retain and foster diverse talent, educating our colleagues in the importance of diversity, and review our internal processes so that they remain as free from bias as possible. We recognise that, in order to reach diverse communities through our content, we must first ensure ours is a culture in which diversity can thrive. Find out more about Our Future, Our Responsibility on our website. If you need any reasonable adjustments, please let us know, and we'll be happy to support you. #LI-Hybrid #LI-HLK1