Braun Board

Sales Development Representative (SDR) - DACH (All genders)

Genetec · London, UK

Base
Not disclosed
OTE
Not disclosed
Quota attainment
Not disclosed
Posted
10d ago

Why it matters: OTE tells you what you could earn. Attainment tells you how realistic it is.

Ask: “What percentage of fully ramped reps hit quota last year?”

Still open · checked 1h agoon Genetec's careers page

The job

What you'd do
Outbound and inbound SDR role prospecting enterprise decision-makers in Germany and DACH for Genetec's physical security solutions. Works via cold calls, email, LinkedIn, and sequencing tools, and partners with AEs.
Who you'd sell to
Not stated in the posting.Ask: “Who's the economic buyer, and who else is in the deal?”
Where deals come from
Mostly you. Expect a lot of outbound: cold calls, emails and LinkedIn.

The Braun Read

Ask hard questions

Too much is left unsaid. Make them answer before you invest.

Pay
No pay listed at all.
Transparency
Shares 1 of 5: quota, attainment, deal size, territory, sales cycle.
Pipeline
Mostly self-sourced. Great if you like outbound, rough if you don't.
Time on market
Open 10 days.
Company hiring
7 sales roles open, hiring at a steady pace.

Red lights

None spotted.

Yellow lights

  • German required. The posting asks for fluent German. Worth knowing before you apply if you only sell in English.

Green lights

None spotted.

Based only on what the posting says. Lights are a starting point for your first call, not a final judgment.

Questions to ask on the first call

Built from what this posting leaves out. How they answer tells you as much as what they say.

  1. 1.

    What percentage of fully ramped reps hit quota last year?

    OTE is what you could earn. This is how likely you are to earn it.

  2. 2.

    What percentage of reps on the team have been here more than 18 months?

    Tenure shows whether people stay long enough to get paid.

  3. 3.

    Has the comp plan changed in the last 12 to 18 months? What changed?

    A plan that changes every year means the goalposts keep moving.

  4. 4.

    Who sits with reps and reviews calls each week?

    Coaching is often what's behind a good or bad attainment number.

  5. 5.

    What are the base and the OTE for this role?

    No point investing hours before you know the number.

  6. 6.

    Why is this role open? Did someone leave, or is it new?

    New headcount is growth. A replacement means someone left. Ask why.

› When the offer comes

Save these for later. They land better once they've said yes to you.

  1. 1.

    Can I see the full comp plan in writing, including clawbacks and accelerators?

    What's in writing is what gets paid. Read it before you sign.

  2. 2.

    Can I see the actual comp distribution for the team last year, not just the OTE?

    The spread shows what most reps really take home. OTE is just the target.

  3. 3.

    I'd be walking away from earned commission to join. Is there room for a sign-on bonus to help cover that?

    Leaving money behind is a fair reason to ask. The worst answer is no.

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Full posting
🌍 Genetec – Protect the everyday We are a global Canadian company with a broad solutions portfolio that encompasses security, intelligence, and operations. We serve customers within a wide range of industries including transportation, education, and government. At Genetec, we embrace open communication, creativity, and continuous learning to allow everyone to flourish in their own unique career paths. Our network of over 2400 people globally is made up of diverse individuals who are passionate about their work and open to trying new ideas. We prioritize the success and well-being of our employees, proven by our Internal Engagement Survey results of 4.4/5. 🎥 Discover Genetec’s work environment and lively culture in this video – Watch here. 📌 The Role – SDR DACH This is an opportunity to join one of the most respected names in physical security at a pivotal moment in EMEA growth. As an SDR covering Germany, you'll be at the front line of Genetec's commercial expansion — converting inbound leads into qualified meetings and building outbound pipeline across two of Europe's most strategically important markets. Working at the intersection of Marketing and Sales, you'll engage enterprise prospects, build relationships with key decision-makers, and play a direct role in helping Genetec win new business across the region. The role is based in London and there is a 3 day a week in office expectation. The role is based in London, with an expectation to work three days per week in the office. 🗓 What your day will look like - Research and identify potential clients and key decision-makers across enterprise accounts in DACH, building targeted prospect lists by vertical, company size, and buying signals. - Conduct inbound and outbound prospecting via cold calling, email, and LinkedIn. - Leverage tools including LinkedIn Sales Navigator, Outreach, and ZoomInfo to identify, sequence, and engage prospects at scale. - Act as a strategic partner to German Account Executives and the EMEA Marketing team — aligning on campaigns, ABM targets, and local events. - Exceed daily, monthly, quarterly, and annual pipeline metrics aligned to Germany revenue targets. 🌟 About You We invite you to apply even if you happen to not meet every requirement. We provide training and support to help you reach your full potential within this role. - Strong interpersonal and relationship-building skills, with fluency in German professional contexts. - Proactive problem-solver who takes initiative without waiting for direction. - Curious, coachable, and motivated — actively seeks and acts on feedback. - Professional and adaptable across both formal and informal business environments. - Experience in a B2B sales or lead generation role. - Inbound prospecting experience required; outbound prospecting experience strongly preferred. - Proven track record in a metrics-driven environment — comfortable owning activity and conversion targets. ➕ Language Skills - German— native or full professional proficiency (written and spoken) — essential - English —professional proficiency - Additional European languages considered a bonus Requirements Genetec is an equal opportunity employer, we strive for diversity and inclusion through our recruitment approach as well as the training and professional development we provide. We partner with external associations and implement internal initiatives to provide a welcoming work environment for employees from all backgrounds. 🏆 4.5/5 agreed in our Internal Engagement Survey: “People of all ages, gender identities, races, sexual orientations, physical or mental abilities, ethnicities, and perspectives are valued here.” To learn more about us: Genetec Website
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