Braun Board

National Account Manager - Impulse & Convenience

Kepak Group · Kirkham, England, UK

Base
Not disclosed
OTE
Not disclosed
Quota attainment
Not disclosed
Posted
26d ago

Why it matters: OTE tells you what you could earn. Attainment tells you how realistic it is.

Ask: “What percentage of fully ramped reps hit quota last year?”

Still open · checked 2h agoon Kepak Group's careers page

The job

Who you'd sell to
Convenience retailers, symbol groups and key accountsIn their words: “Unlock growth across convenience retailers, symbol groups, and key customer accounts.”
Where deals come from
Not stated in the posting.

The Braun Read

Proceed with caution

A few things here deserve a hard look before you spend time on it.

Pay
No pay listed at all.
Transparency
Says nothing about quota, attainment, deal size, territory or sales cycle.
Time on market
Open 26 days. Normal, but not fresh.
Company hiring
3 sales roles open, hiring at a steady pace.

Based only on what the posting says. Lights are a starting point for your first call, not a final judgment.

Questions to ask on the first call

Built from what this posting leaves out. How they answer tells you as much as what they say.

  1. 1.

    What percentage of fully ramped reps hit quota last year?

    OTE is what you could earn. This is how likely you are to earn it.

  2. 2.

    What percentage of reps on the team have been here more than 18 months?

    Tenure shows whether people stay long enough to get paid.

  3. 3.

    Has the comp plan changed in the last 12 to 18 months? What changed?

    A plan that changes every year means the goalposts keep moving.

  4. 4.

    Who sits with reps and reviews calls each week?

    Coaching is often what's behind a good or bad attainment number.

  5. 5.

    What are the base and the OTE for this role?

    No point investing hours before you know the number.

  6. 6.

    Why is this role open? Did someone leave, or is it new?

    New headcount is growth. A replacement means someone left. Ask why.

› When the offer comes

Save these for later. They land better once they've said yes to you.

  1. 1.

    Can I see the full comp plan in writing, including clawbacks and accelerators?

    What's in writing is what gets paid. Read it before you sign.

  2. 2.

    Can I see the actual comp distribution for the team last year, not just the OTE?

    The spread shows what most reps really take home. OTE is just the target.

  3. 3.

    I'd be walking away from earned commission to join. Is there room for a sign-on bonus to help cover that?

    Leaving money behind is a fair reason to ask. The worst answer is no.

Josh's top five questions for any sales interview →

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Full posting
Kepak is a leading food company with manufacturing sites across Ireland and the UK. The Group operates across three divisions: the Foods Division, Meat Division UK, and Meat Division Ireland. Guided by our values—Responsibility, Ambition, Passion for Food, and Teamwork—we are committed to operating as a successful, sustainable, future-ready business that is a great place to work. We supply fresh and value-added meat based products to retail and foodservice through private label and our own brands, including Rustlers, Big Al's and John Stone. Kepak Foods Division Kepak Foods Division is a key growth engine within the Group, focused on delivering branded and value-added products across chilled convenience, ambient and frozen categories. Operating across the UK, Ireland and selected European markets, the Division serves both retail and foodservice customers through a strong portfolio of innovative brands and customer-led solutions from our manufacturing facilities. At Kepak, we're on a mission to grow our market-leading portfolio across the Convenience & Impulse sector, and we're looking for a commercially driven National Account Manager to help make it happen. This is an exciting opportunity for a strategic account manager who loves building customer partnerships, negotiating winning commercial agreements, and delivering profitable growth. You'll take ownership of key convenience and impulse customers, develop ambitious growth plans, and play a pivotal role in expanding our Quick Heat Hot Snacks, Smart F2G Solutions, and Protein Snacking portfolios across the UK. If you thrive on turning opportunities into results and enjoy working at the heart of a fast-paced FMCG business, we'd love to hear from you. What you'll be doing Drive Customer Growth Strategies -You'll develop and deliver customer plans that create value for both Kepak and our customers. - Build strong relationships with buying, category, and operational decision-makers. - Create and execute Joint Business Plans that deliver sustainable growth. - Unlock growth across convenience retailers, symbol groups, and key customer accounts. Deliver Outstanding Commercial Performance - You'll take full ownership of your accounts, driving profitable growth and maximising return on investment. - Deliver sales, margin, volume, and distribution targets. - Manage customer P&Ls, trade spend, and promotional investment. - Lead commercial negotiations around pricing, terms, and agreements. - Monitor performance and implement actions to accelerate growth. Accelerate Category & Portfolio Growth - You'll bring innovative solutions and compelling customer propositions to market. - Drive growth across our Quick Heat Hot Snacks, Smart F2G Solutions, and Protein Snacking ranges. - Secure new listings, range extensions, and launch opportunities. - Develop impactful activation programmes that increase visibility and sales. Be a Trusted Customer Partner -Success in this role will come from building strong, lasting relationships. - Collaborate with customer commercial, category, and supply teams. - Work closely with Tesco-facing teams to maximise opportunities across Tesco, Booker, and One Stop. Lead Cross-Functional Delivery - You'll work across the business to ensure customer commitments are delivered flawlessly. - Coordinate resources across Category, Marketing, Supply Chain, Finance, NPD, and Operations. - Influence stakeholders to prioritise strategic customer initiatives. - Contribute to channel strategy, budgeting, and commercial planning. Turn Insight Into Action - You'll be the expert on your customers and channel. - Monitor market trends, competitor activity, and shopper behaviour. - Use data, insights, and customer feedback to shape future growth plans. Requirements - Third-level qualification or equivalent experience in Business, Sales, Marketing or a related discipline. - 7+ years experience managing FMCG retail, convenience, wholesale or impulse customer accounts. - Demonstrated track record of delivering profitable sales growth and customer development objectives. - Experience leading customer negotiations, Joint Business Planning and commercial account management. - Strong commercial and financial acumen with experience managing customer P&Ls. - Experience developing customer, category and growth strategies. - Strong understanding of convenience retailing, impulse channels and shopper behaviour. Benefits What can we offer you? - Company Pension - Further Education support - Bike to Work Scheme - You can buy a bike and safety equipment through a salary sacrifice scheme which reduces your taxable income – meaning you pay less tax! - Long Service Awards - We recognise, acknowledge and award the dedication and valuable contribution of long serving employees - GroceryAid Employee Assistance Program - help with a wide range of topics including mental health and wellbeing support, family and relationship advice, debt management, back to work support, and counselling for all Kepak colleagues and their families. - Corporate gym membership at Ribby Hall Village - BUPA Cash plan free of charge #IND
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