Braun Board

Sales Development Representative

Klue · London, UK

Full health. Just posted.

New Business: you win brand-new customers.

Base
£35K–£46K
OTE
Not disclosed
Quota attainment
Not disclosed
Posted
3h ago

Why it matters: OTE tells you what you could earn. Attainment tells you how realistic it is.

Ask: “What percentage of fully ramped reps hit quota last year?”

Still open · checked 2h agoon Klue's careers page

The job

What you'd do
Find new customers for Klue, which helps sales teams win more deals against rivals, on its UK team in London. You'll mostly reach out to prospects yourself, plus follow up on inbound leads and run first calls.
What you'd sell

Win-loss interviews and competitor research for sales teams

When a B2B tech company wants to know why it wins or loses deals, it has to dig up what buyers actually thought. The problem is, buyers rarely explain their choices, and the notes in the sales records are often out of date. Klue runs win-loss research that interviews buyers and tracks competitors, so sales teams know why deals go the way they do.

In plain English, from their own job posts. Something wrong? Tell me · More Sales & marketing companies →

Who you'd sell to
Product marketers and sellersIn their words: “Our AI analyzes calls, CRM data, and real buyer feedback to give product marketers and sellers a clear picture of what's happening in their market and why deals are won or lost.”
Where deals come from
Mostly you. Expect a lot of outbound: cold calls, emails and LinkedIn.

The Braun Read

Worth a look

Solid on the basics. Use the first call to fill in the gaps.

Pay
Base is listed but not OTE. Ask what the variable is and how many people hit it.
Transparency
Says nothing about quota, attainment, deal size, territory or sales cycle.
Time on market
Brand new.
Company hiring
2 sales roles open, hiring at a steady pace.

Red lights

None spotted.

Green lights

  • Paid while you ramp up. It mentions a ramp period or guaranteed draw, so you're not on full quota from day one.

Based only on what the posting says. Lights are a starting point for your first call, not a final judgment.

Questions to ask on the first call

Built from what this posting leaves out. How they answer tells you as much as what they say.

  1. 1.

    What percentage of fully ramped reps hit quota last year?

    OTE is what you could earn. This is how likely you are to earn it.

  2. 2.

    What percentage of reps on the team have been here more than 18 months?

    Tenure shows whether people stay long enough to get paid.

  3. 3.

    Has the comp plan changed in the last 12 to 18 months? What changed?

    A plan that changes every year means the goalposts keep moving.

  4. 4.

    Who sits with reps and reviews calls each week?

    Coaching is often what's behind a good or bad attainment number.

  5. 5.

    What's the OTE, and what did the median rep earn last year?

    Base is what you're guaranteed. OTE and the median show the upside.

  6. 6.

    Why is this role open? Did someone leave, or is it new?

    New headcount is growth. A replacement means someone left. Ask why.

› When the offer comes

Save these for later. They land better once they've said yes to you.

  1. 1.

    Can I see the full comp plan in writing, including clawbacks and accelerators?

    What's in writing is what gets paid. Read it before you sign.

  2. 2.

    Can I see the actual comp distribution for the team last year, not just the OTE?

    The spread shows what most reps really take home. OTE is just the target.

  3. 3.

    I'd be walking away from earned commission to join. Is there room for a sign-on bonus to help cover that?

    Leaving money behind is a fair reason to ask. The worst answer is no.

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Full posting
AT KLUE https://klue.com/, WE’RE BUILDING THE FUTURE OF COMPETITIVE INTELLIGENCE 👋 AND OUR UK TEAM IS HIRING AN SDR (P.s. We call our SDRs "Account Specialists" if you're having trouble finding them on LinkedIn) CHECK OUT WHAT A DAY IN THE LIFE OF AN SDR IS LIKE HERE https://www.instagram.com/kluein/reel/C8s6tWhxMqF/?hl=en! WE'RE LOOKING FOR PEOPLE WHO ARE: - Relentless, and have a history of achieving. You don’t stop when you face adversity and have a proven record of growing and developing whatever you dedicate yourself to. - Self driven. No one has to tell you to be hungry to achieve. We’ll help point you in the right direction but it’s on you to push to get there and that comes naturally. - Curious and keen to learn. You’ll keep digging until you find the answer and when you do you’ll question it in case you can improve what you dig up. - Tech-savvy early adopter. You’re willing to get uncomfortable testing new things in the pursuit of maximizing your outcomes. You’re also the first to share what’s working because you know it’ll elevate the team - Organized and detail-oriented. You stay meticulous on repeatable work. - High EQ and have good business acumen. You communicate well, read people, and understand why the work matters to the client WHAT YOU'LL DO - Generate Leads. You’ll build prospect lists, learn how to research accounts, cold call and warm call, craft personalized email outreach, leverage LinkedIn, and use AI to prospect at scale. You'll generate leads through: - Highly targeted outbound prospecting - Nurturing and converting inbound leads. - Lead introductory calls and master the art of discovery. You'll learn to identify prospect pain points and articulate Klue's value in real conversations, building this crucial sales skill through hands-on experience. - Have the autonomy to work on projects beyond your role. From evaluating leading edge sales technology, to improving existing processes, or learning how to interview other SDRs your impact goes beyond just prospecting. OUR FOUNDATIONAL SDR PROGRAM This is a learning culture. Your growth matters here. Starting with our 2-week foundational SDR onboarding program where you'll build strong prospecting skills with continued training throughout your 3-month ramp. Our team will help you advance, and in time, you'll mentor newer SDRs. Our commitment is clear: prepare you to be an expert prospector and a well-rounded sales professional. ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ ⬇️ Not ticking every box? That’s okay. We take potential into consideration. An equivalent combination of education and experience may be accepted in lieu of the specifics listed above. If you know you have what it takes, even if that’s different from what we’ve described, be sure to explain why in your application. At Klue, we're committed to building a high-performing team where people feel a strong sense of belonging, can be their authentic selves, and are able to reach their full potential. If there’s anything we can do to make our hiring process more accessible or to better support you, please let us know, we’re happy to accommodate. WHY KLUE MIGHT BE THE PERFECT FIT FOR YOU At Klue, you’ll push the boundaries of what’s possible. For yourself, your team, and our customers. The environment here feels more startup than corporate. You’ll roll up your sleeves, build, iterate, and level up. This is a place where your ideas matter, you can shape what comes next, and leave your mark. If you’re looking to join a category-defining company… where you own big outcomes, influence real customers, and work with smart, gritty people… you’ll thrive here. Unlock Your Potential. Take Risks. Take Action. Innovate HOW WE WORK AT KLUE We love the balance of connection and flexibility. We work Office-First, with a hybrid touch, and work together in our vibrant offices on Mondays, Wednesdays & Thursdays to collaborate, brainstorm, and build together. Our main hiring hubs are in: - 🇨🇦 Vancouver (HQ) - 🇨🇦 Toronto - 🇬🇧 London OUR COMMITMENT TO YOU - High Performance Culture. We reward high performance and growth through career development, coaching, and annual performance reviews. - Comprehensive benefits: Extended health & dental coverage that starts on Day 1. Fun perks like discounts at Goodlife and Perkopolis are gravy. - Ownership: All full-time employees have the opportunity to participate in our Employee Stock Option Plan. - Our Vacation Policy is Take The Time You Need. We just ask that you give notice and don’t leave your team hanging. - Top-tier tools. All employees will receive a Mac (or PC, if that’s your jam) and access to A+ tooling. - AI First. All employees are encouraged to lean into AI to work smarter and faster. Built something cool lately? Show us at our Friday Show, Don’t Tell Meetings. - Growth / Leadership. Direct access to our leadership team, including our CEO, and opportunities to connect with incredible people across the company. - Social connection. There’s no shortage of ways to stay connected and have fun. We get together once a year in Vancouver for a company- wide kickoff. Throughout the year our Hubs hold regular social events. - Dog-friendly spaces. Bring your four-legged friend along in Vancouver or Toronto, as our offices are pup-approved. ABOUT KLUE We’re on a mission to help organizations stop losing winnable deals. Klue’s AI agents http://klue.com generate market, competitor, and buyer insights in a unified platform. We ensure it’s trustworthy, automated, and activated across every department, so they have the answers they need to own their market. ✨ Here’s what makes us tick: - Klue is AI-first at its core. It’s wired deep into our internal processes and tooling, powering our small but mighty team. It drives Klue’s autonomous agents that handle the heavy lifting for customers: collecting intel, generating insights, and ensuring content is updated and available across departments. Our agents help them scale their impact, stay ahead of the market, and reclaim the time that used to be consumed by manual, repetitive busywork. - Competitor Insights. Klue helps revenue teams win more competitive deals by turning market, competitor, and buyer signals into insights teams can actually use. Our AI analyzes calls, CRM data, and real buyer feedback to give product marketers and sellers a clear picture of what’s happening in their market and why deals are won or lost. We’re a curious, collaborative team building a platform that helps companies compete with confidence, and we’re looking for people who want to do meaningful work alongside others who care about craft and impact. - A culture of curiosity, ownership and winning together. We’re a fast-growing, globally-distributed team based in Vancouver (with hubs like Toronto), scaling quicker than ever. We value people who own their domain, act boldly, stay curious and thrive in a collaborative, high-performance environment. Explore More - Klue Blog https://klue.com/blog/why-sales-needs-more-women - Ignition Acquisition https://klue.com/blog/klue-acquires-ignition (2025) - Goldpan.ai http://Goldpan.ai Acquisition https://techcouver.com/2025/03/18/klue-acquires-goldpan-to-advance-ai-driven-win-loss-research/ (2025) - Win-Loss Acquisition https://klue.com/win-loss?utm_campaign=DoubleCheck%20Acquisition (2023) - Series A https://klue.com/blog/seriesa-announcement (2020) - Series B https://hubs.la/H0_ZR2v0 (2021) - Culture https://www.bcbusiness.ca/Entrepreneur-of-the-Year-2023-How-competition-and-camaraderie-drive-the-pair-behind-Klue, culture https://klue.com/blog/klue-wins-award-for-corporate-culture, culture https://klue.com/blog/klue-wins-tech-culture-of-the-year-at-2021-bc-technology-impact-awards! - Customer Stories https://klue.com/customers?utm_source=chatgpt.com - Glassdoor https://www.glassdoor.ca/Overview/Working-at-Klue-EI_IE2919580.11,15.htm - About Us https://klue.com/blog - Instagram https://www.instagram.com/kluein/?hl=en - LinkedIn https://www.linkedin.com/company/klue/?originalSubdomain=ca - Wellfound (AngelList) https://angel.co/company/klue - Product Demo Arena https://klue.com/demo-arena By submitting your application, you agree that Klue may collect your personal data for recruiting, global organization planning, and related purposes. We may use automated or AI-assisted tools to support our recruitment process. All hiring decisions are made by our hiring team
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