Braun Board

Account Executive - EMEA

Laravel · Remote · UK

Base
Not disclosed
OTE
Not disclosed
Quota attainment
Not disclosed
Posted
4mo ago

Why it matters: OTE tells you what you could earn. Attainment tells you how realistic it is.

Ask: “What percentage of fully ramped reps hit quota last year?”

Still open · checked 2h agoon Laravel's careers page

The job

Who you'd sell to
Still reading the posting. Check back within the hour.
Where deals come from
Not stated in the posting.

The Braun Read

Proceed with caution

A few things here deserve a hard look before you spend time on it.

Pay
No pay listed at all.
Transparency
Says nothing about quota, attainment, deal size, territory or sales cycle.
Time on market
Open 122 days. Ask why it's been hard to fill.
Company hiring
2 sales roles open, hiring at a steady pace.

Red lights

None spotted.

Yellow lights

  • Open 90+ days. This role has been posted for three months or more. Ask why it's been hard to fill, and whether anyone left it.

Green lights

None spotted.

Based only on what the posting says. Lights are a starting point for your first call, not a final judgment.

Questions to ask on the first call

Built from what this posting leaves out. How they answer tells you as much as what they say.

  1. 1.

    This role has been open a while. What's made it hard to fill?

    The answer tells you what candidates saw that made them walk.

  2. 2.

    What percentage of fully ramped reps hit quota last year?

    OTE is what you could earn. This is how likely you are to earn it.

  3. 3.

    What percentage of reps on the team have been here more than 18 months?

    Tenure shows whether people stay long enough to get paid.

  4. 4.

    Has the comp plan changed in the last 12 to 18 months? What changed?

    A plan that changes every year means the goalposts keep moving.

  5. 5.

    Who sits with reps and reviews calls each week?

    Coaching is often what's behind a good or bad attainment number.

  6. 6.

    Why is this role open? Did someone leave, or is it new?

    New headcount is growth. A replacement means someone left. Ask why.

› When the offer comes

Save these for later. They land better once they've said yes to you.

  1. 1.

    Can I see the full comp plan in writing, including clawbacks and accelerators?

    What's in writing is what gets paid. Read it before you sign.

  2. 2.

    Can I see the actual comp distribution for the team last year, not just the OTE?

    The spread shows what most reps really take home. OTE is just the target.

  3. 3.

    I'd be walking away from earned commission to join. Is there room for a sign-on bonus to help cover that?

    Leaving money behind is a fair reason to ask. The worst answer is no.

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Full posting
Laravel is the most popular PHP framework in the world. 500M+ lifetime downloads. Thousands of packages. A developer community that shows up — at conferences, in forums, on Twitter, in Discord servers, and in every “what framework should I use?” thread on the internet. But Laravel is more than a framework. It is a complete platform — from choosing a stack, to building an app, to deploying it, monitoring it, and scaling it. 8 paid products. 20+ open source packages. One customer journey. When engineering teams evaluate Laravel’s commercial products, they are not just buying software. They are betting on the platform their developers already love. The AE team is how we turn that love into a business relationship. We’re early. The GTM motion is still taking shape. There is no massive sales org. There is no 50-page playbook. There is no army of SDRs filling your calendar. What there is: incredible product-market fit, a brand that opens every door, and a growing team of talented people who care deeply about doing this right. Why this job is unique - You are selling to developers with strong, informed opinions and a low tolerance for inauthenticity. - Earning technical credibility matters, even if you are not an engineer. - You will operate in real ambiguity and help shape how we go to market. - Sales is a team sport here. SE, marketing, product, and engineering are true partners. What you will do - Build genuine customer partnerships. Run sales cycles end-to-end, while thinking far beyond the signature. - Navigate technical sales with credibility. Hold your own in a room full of engineers. Know when to go deep and when to pull in your SE. - Collaborate across the org. Partner tightly with your SE. Work with marketing to advance deals. Bring customer context to product and engineering with empathy for constraints. - Thrive in the early days. Build pipeline, create clarity from ambiguity, and put processes in place as you learn. Requirements What the ideal candidate brings - Growth mindset. Enjoys experimentation and iteration while we establish our sales process. - Customer-first instincts. Focus on customer value, not just deal size. - Grit and resourcefulness. Proven ability to navigate chaos without checking out. - Technical curiosity. Learns concepts proactively to maintain credibility with technical audiences. - Collaborative DNA. Strong cross-functional partnerships, with specific examples of contribution. - Comfort with early-stage. Enjoys building the plane while flying it. Benefits - Fully remote, globally distributed team - Option to attend Laracon conferences around the world - Paid time off (vacation, sick leave, public holidays) - Family leave (maternity, paternity) - Company equity - Access to high quality training tools to ensure you are enabled to be the best you can be. - Welcome kit with custom Laravel swag
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