Sales Development Representative (SDR)

Lovey · Birmingham, UK

Base: Not disclosed
OTE: £80K
Quota attainment: Not disclosed
Posted: 1mo ago

Why it matters: OTE tells you what you could earn. Attainment tells you how realistic it is.

Ask: “What percentage of fully ramped reps hit quota last year?”

Still open · checked 1h agoon Lovey's careers page

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The job

What you'd do: Handle inbound business finance enquiries and make outbound calls to warm leads to win SME loan and brokerage customers. Build a new-business pipeline with training provided and no prior sales experience required.
Who you'd sell to: Still reading the posting. Check back within the hour.
Where deals come from: A mix. Some leads come to you, some you find yourself.

The Braun Read

Worth a look

Solid on the basics. Use the first call to fill in the gaps.

Pay: OTE is listed. Ask what the base is.
Transparency: Says nothing about quota, attainment, deal size, territory or sales cycle.
Pipeline: A mix of self-sourced pipeline and inbound or SDR help.
Time on market: Open 51 days. Ask why it's been hard to fill.
Company hiring: 2 sales roles open, hiring at a steady pace.

Red lights

None spotted.

Green lights

Publishes OTE. It tells you the on-target earnings up front. Most postings don't.
Real coaching. The posting commits to regular coaching or call reviews. A bad attainment number usually means no coaching and no standard, not bad reps.

Based only on what the posting says. Lights are a starting point for your first call, not a final judgment.

Questions to ask on the first call

Built from what this posting leaves out. How they answer tells you as much as what they say.

1.
What percentage of fully ramped reps hit quota last year?
OTE is what you could earn. This is how likely you are to earn it.
2.
What percentage of reps on the team have been here more than 18 months?
Tenure shows whether people stay long enough to get paid.
3.
Has the comp plan changed in the last 12 to 18 months? What changed?
A plan that changes every year means the goalposts keep moving.
4.
What's the base, and how is the rest paid out?
OTE without a base doesn't tell you what you can count on.
5.
What's the annual quota, and how was it set?
A quota built from real data is a target. Otherwise it's a hope.
6.
Why is this role open? Did someone leave, or is it new?
New headcount is growth. A replacement means someone left. Ask why.

› When the offer comes

Save these for later. They land better once they've said yes to you.

1.
Can I see the full comp plan in writing, including clawbacks and accelerators?
What's in writing is what gets paid. Read it before you sign.
2.
Can I see the actual comp distribution for the team last year, not just the OTE?
The spread shows what most reps really take home. OTE is just the target.
3.
I'd be walking away from earned commission to join. Is there room for a sign-on bonus to help cover that?
Leaving money behind is a fair reason to ask. The worst answer is no.

Josh's top five questions for any sales interview →

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Full posting

Sales Development Representative (SDR) Permanent | Full Time | Birmingham City Centre | Office Based Salary: £25,000–£30,000 per annum + £400 guaranteed monthly commission + £600 quarterly performance bonus + Progression to Account Manager with 10% uncapped monthly commission About Lovey Join One of the UK's Fastest-Growing Finance Companies Lovey (formerly Love Finance) is a fast-growing UK SME lender and broker, founded in 2016 by Jack Smith with a simple goal: to make business lending simple and fast. Since then, we've funded more than £500 million in loans for over 10,000 SMEs across the UK. We've been recognised by organisations including EY, Deloitte, The Sunday Times, Financial Times, UK Growth Index, FeBe and Sifted as one of the UK's fastest-growing companies. By combining direct lending with brokerage services, Lovey provides businesses with fast, flexible and tailored funding solutions. With an industry-leading 5-star Trustpilot rating, customers can enquire in 60 seconds and, where appropriate, receive funding in as little as 4 hours. Requirements The SDR Opportunity We're looking for ambitious, driven people who want to build a long-term career in sales and account management. As a Sales Development Representative, you'll receive comprehensive training, ongoing coaching and hands-on support to help you develop your commercial skills and succeed in a fast-paced sales environment. You don't need previous sales experience. We're much more interested in your attitude, ambition and willingness to learn. For high performers, progression into an Account Manager role can happen within 6–12 months, with realistic earning potential of £80,000+. What We're Looking For We're looking for people who are motivated by achieving results and want to progress quickly. You'll be a great fit if you're: - Positive, energetic and self-motivated - Resilient and able to bounce back from setbacks - Ambitious, competitive and financially motivated - Hungry to learn and develop - Confident communicating with different types of people - Focused on achieving personal and professional goals - Excited by the opportunity to build a career in sales No previous sales experience is required for entry-level applicants; we'll provide the training. What matters most is having the right mindset and the drive to succeed. Your Responsibilities Sales & Lead Generation - Manage, quote and convert inbound business finance enquiries - Make outbound calls to warm leads and prospects within our existing database - Identify opportunities and develop relationships with potential customers - Follow up consistently to maximise conversion opportunities - Build a strong pipeline of new business Business Development - Contribute to targeted sales and business development campaigns - Identify opportunities to grow our customer base - Support networking and promotional activities to increase brand awareness - Develop a strong understanding of our products and the wider SME finance market Operational & Compliance - Follow all operational, credit and compliance procedures - Ensure customer information is handled accurately and professionally - Apply fraud prevention and risk management processes consistently - Maintain high standards throughout the customer journey How You'll Be Measured You'll have clear targets and KPIs, with a strong focus on: - Revenue Growth: Achieving targeted fee income and lending volumes - New Business: Maintaining consistent prospecting and lead generation activity - Conversion: Turning opportunities into successful customers - KPI Performance: Consistently meeting or exceeding agreed targets - Cross-Selling: Identifying opportunities across our wider product range - Team Performance: Contributing positively to the wider Sales team's success Benefits What We Offer - £25,000–£30,000 basic salary - £400 guaranteed monthly commission while you're an SDR - £600 quarterly performance bonus based on targets - Fast-track career progression into Account Management - 10% uncapped monthly commission once promoted to Account Manager - Realistic OTE of £80,000+ as you progress - Comprehensive training and onboarding - Ongoing coaching and development - Clear progression opportunities for high performers - Birmingham City Centre office - A fast-paced, supportive and ambitious team environment Ready to Start Your Sales Career? If you're ambitious, commercially minded and looking for an opportunity where your effort directly impacts your earnings and career progression, Lovey could be the place for you. Join a growing finance business, learn from an experienced sales team and build a career with a clear path from SDR to Account Manager and beyond. Apply now and start your journey with Lovey.

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