Braun Board

VP of Sales

Luminance · New York, NY

Base
Not disclosed
OTE
Not disclosed
Posted
5mo ago

Still open · checked 2h agoon Luminance's careers page

The job

What you'd do
Lead North American enterprise SaaS sales: build and manage an AE and director team, own US ARR and pipeline targets, and partner with Marketing and Customer Success on retention and expansion.
Who you'd sell to
Still reading the posting. Check back within the hour.
Where deals come from
Not stated in the posting.

The Braun Read

Ask hard questions

Too much is left unsaid. Make them answer before you invest.

Pay
No pay listed at all.
Transparency
Shares 2 of 5: quota, attainment, deal size, territory, sales cycle.
Time on market
Open 177 days. Ask why it's been hard to fill.
Company hiring
3 sales roles open, hiring at a steady pace.

Red lights

None spotted.

Yellow lights

  • Open 90+ days. This role has been posted for three months or more. Ask why it's been hard to fill, and whether anyone left it.

Green lights

None spotted.

Based only on what the posting says. Lights are a starting point for your first call, not a final judgment.

Questions to ask on the first call

Built from what this posting leaves out. How they answer tells you as much as what they say.

  1. 1.

    This role has been open a while. What's made it hard to fill?

    The answer tells you what candidates saw that made them walk.

  2. 2.

    What percentage of fully ramped reps hit quota last year?

    OTE is what you could earn. This is how likely you are to earn it.

  3. 3.

    What are the base and the OTE for this role?

    No point investing hours before you know the number.

  4. 4.

    What's the annual quota, and how was it set?

    A quota built from real data is a target. Otherwise it's a hope.

  5. 5.

    Where does pipeline come from: inbound, SDRs, or me?

    Tells you how much of your week is prospecting versus selling.

  6. 6.

    Why is this role open? Did someone leave, or is it new?

    New headcount is growth. A replacement means someone left. Ask why.

› When the offer comes

Save these for later. They land better once they've said yes to you.

  1. 1.

    Can I see the full comp plan in writing, including clawbacks and accelerators?

    What's in writing is what gets paid. Read it before you sign.

  2. 2.

    Can I see the actual comp distribution for the team last year, not just the OTE?

    The spread shows what most reps really take home. OTE is just the target.

  3. 3.

    I'd be walking away from earned commission to join. Is there room for a sign-on bonus to help cover that?

    Leaving money behind is a fair reason to ask. The worst answer is no.

Josh's top five questions for any sales interview →

Got an offer from Luminance? Not sure about it?Ask me. I read every message myself. · JoshAsk Josh
+ Add offer details (optional)

Goes straight to my inbox. I never share it with employers or recruiters.

Full posting
We are seeking an experienced and commercially driven VP of Sales (US) to lead and scale our North American revenue engine. This is a pivotal leadership role responsible for building, developing, and executing a high-performance sales strategy, with a focus on enterprise growth. You will inherit and expand a team of accomplished Commercial Directors and Account Executives, while also shaping the structure, processes, and culture required to deliver predictable, scalable revenue in line with IPO ambitions. Key Responsibilities Revenue Leadership & Strategy - Own and deliver US revenue targets, including ARR growth, pipeline generation, and forecasting accuracy - Define and execute the go-to-market strategy for the US region, aligned with global objectives - Build a scalable, repeatable enterprise sales motion Team Leadership & Scaling - Recruit, develop, and retain a high-performing team of experienced Account Executives and sales leaders - Instill a culture of accountability, performance, and continuous improvement - Coach and mentor AEs to close complex, high-value enterprise deals Sales Operations & Execution - Implement best-in-class sales processes, methodologies, and tooling (e.g. MEDDICC, Salesforce discipline) - Drive pipeline rigor, deal inspection, and forecast accuracy - Partner with Sales Ops, Marketing, and RevOps to optimise conversion and efficiency Cross-Functional Collaboration - Work closely with Marketing to refine positioning and demand generation strategies - Partner with Customer Success to ensure strong retention and expansion (NRR) - Provide market feedback to Product and Leadership to inform roadmap and strategy Executive Presence & Market Impact - Represent the company with senior stakeholders, customers, and partners - Contribute to board-level reporting and IPO readiness (predictability, metrics, narrative) - Build the company’s brand and credibility in the US market Requirements Experience - 10–15+ years in B2B SaaS sales, with significant time in leadership roles - Proven track record of scaling US sales teams in high-growth environments ($10M → $50M+ ARR or similar) - Experience selling complex enterprise SaaS deals (multi-stakeholder, long sales cycles) - Strong background managing experienced, high-performing Account Executives Leadership & Skills - Demonstrated ability to build and scale teams while maintaining performance standards - Deep understanding of sales methodologies and disciplined execution - Data-driven approach to forecasting, pipeline management, and performance optimisation - Strong executive communication and stakeholder management skills Benefits - Competitive salary and quarterly bonus structure. - New York office location and opportunity for international business travel. - 401k with 4% matching contribution: Invest in your future from the start. - Health Insurance Benefit Scheme: - Choice of PPO or HDHP plan available. 100% of individual premiums covered by Luminance for both plans, and 75% coverage of premiums for dependents. - Enhanced maternity and paternity policies: To support working parents. - Learning and development budget per employee to empower our team members to elevate their potential. - Paid sabbatical opportunities. - Enhanced maternity and paternity policies – to support working parents. - Annual learning and development budget of $2750 per employee to empower our team members to elevate their potential. Salary: $200k+ base salary per annum depending on experience + commission plan.
Apply →