Braun Board

Principal Account Executive- Employee Experience

Poppulo · Remote · US

Base
$125K–$150K
OTE
Not disclosed
Quota attainment
Not disclosed
Posted
25d ago

Why it matters: OTE tells you what you could earn. Attainment tells you how realistic it is.

Ask: “What percentage of fully ramped reps hit quota last year?”

Still open · checked 1h agoon Poppulo's careers page

The job

What you'd do
Sell Poppulo's employee communication software to large organizations with frontline workers, like retailers, factories, hospitals and logistics firms. You'd lead deals on intranet and employee experience tools, working alongside a partner salesperson who manages the wider customer relationship.
Who you'd sell to
Still reading the posting. Check back within the hour.
Where deals come from
A mix. Some leads come to you, some you find yourself.

The Braun Read

Ask hard questions

Too much is left unsaid. Make them answer before you invest.

Pay
Base is listed but not OTE. Ask what the variable is and how many people hit it.
Transparency
Says nothing about quota, attainment, deal size, territory or sales cycle.
Pipeline
A mix of self-sourced pipeline and inbound or SDR help.
Time on market
Open 25 days. Normal, but not fresh.
Company hiring
4 sales roles open, hiring at a steady pace.

Based only on what the posting says. Lights are a starting point for your first call, not a final judgment.

Questions to ask on the first call

Built from what this posting leaves out. How they answer tells you as much as what they say.

  1. 1.

    What percentage of fully ramped reps hit quota last year?

    OTE is what you could earn. This is how likely you are to earn it.

  2. 2.

    What percentage of reps on the team have been here more than 18 months?

    Tenure shows whether people stay long enough to get paid.

  3. 3.

    Has the comp plan changed in the last 12 to 18 months? What changed?

    A plan that changes every year means the goalposts keep moving.

  4. 4.

    Who sits with reps and reviews calls each week?

    Coaching is often what's behind a good or bad attainment number.

  5. 5.

    What's the OTE, and what did the median rep earn last year?

    Base is what you're guaranteed. OTE and the median show the upside.

  6. 6.

    Why is this role open? Did someone leave, or is it new?

    New headcount is growth. A replacement means someone left. Ask why.

› When the offer comes

Save these for later. They land better once they've said yes to you.

  1. 1.

    Can I see the full comp plan in writing, including clawbacks and accelerators?

    What's in writing is what gets paid. Read it before you sign.

  2. 2.

    Can I see the actual comp distribution for the team last year, not just the OTE?

    The spread shows what most reps really take home. OTE is just the target.

  3. 3.

    I'd be walking away from earned commission to join. Is there room for a sign-on bonus to help cover that?

    Leaving money behind is a fair reason to ask. The worst answer is no.

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Full posting
Want to help shape what comes next at a successful, fast-growing software company? Company Overview At Poppulo, we help the world’s leading organizations reach every employee, wherever they work. For a large, distributed workforce, that’s harder than it sounds. Today’s workforce is spread across offices, factories, retail stores, hospitals and other frontline locations. No single communication channel can reach everyone. Poppulo brings those channels together in one AI-powered employee experience platform, helping companies deliver relevant communications wherever their people are located. More than 10,000 organizations trust us to connect with their workforce across email, mobile, intranet, Microsoft Teams, and digital signage. Our communications reach more than 50 million employees worldwide, and the platform delivers content to more than 600,000 digital signs around the globe. We also help employees engage with their company, celebrate one another’s contributions, and stay connected wherever they work. We know there’s no such thing as a “perfect” candidate—we’re all works in progress, picking up new skills as we go. So apply even if you don’t tick every box. We want people who see things differently—because that’s how we see things too. Role Summary The Principal Account Executive, Employee Experience is a senior individual contributor who serves as the opportunity lead and subject-matter expert for Poppulo Experience Platform opportunities. Working in partnership with Poppulo's Employee Communications Account Executives, this role owns the PXP sales motion from qualification through close and handoff, while the Employee Communications Account Executive maintains the broader account relationship. The role brings deep intranet and employee experience expertise to opportunities across a broad portfolio of prospective and/or existing customers. PXP connects Desktop, Branded Mobile App, Digital Signage, Recognition/Rewards/Gamification, Employee Advocacy, and Email newsletter experiences. The Principal Account Executive helps customers determine how those capabilities can address workforce communication and experience priorities. Opportunities will vary in size and complexity and will be focus on specific key verticals, particularly in retail, manufacturing, healthcare, logistics, and other industries with distributed or frontline workforces. The role carries direct revenue responsibility and operates within a shared-credit model with the paired Employee Communications Account Executive. Key Responsibilities - Own the specialist PXP sales motion from initial qualification and discovery through solution alignment, business case development, negotiation, close, and transition to the post-sale team. - Partner with Employee Communications Account Executives on account strategy, establish clear roles for each opportunity, and serve as the lead seller and subject-matter expert for PXP while the paired Employee Communications Account Executive maintains the broader customer relationship. - Build pipeline through referrals from aligned sellers, joint account planning, targeted prospecting, partner activity, and conversion of qualified inbound demand. - Identify and prioritize PXP opportunities across prospective and/or existing accounts based on customer need, commercial potential, and the value specialist involvement can add to the sales process. - Lead consultative discovery with senior stakeholders across Internal Communications, Employee Experience, HR, IT, Digital Workplace, Operations, Security, Procurement, and executive leadership. - Use deep knowledge of intranet, digital workplace, and employee experience practices to advise customers and translate their workforce challenges into a clear PXP solution strategy. - Orchestrate demonstrations, workshops, proposals, security reviews, and business cases with Solutions Consulting, Product, Marketing, Customer Success, Professional Services, and other internal experts. - Develop champions and executive sponsors, map the buying group, and align stakeholders around Mutual Action Plans and a defensible path to value. - Apply MEDDPICC discipline to qualification, deal strategy, risk management, forecasting, and close planning. - Maintain accurate opportunity data and forecasts, communicate deal strategy clearly, and deliver against quarterly and annual PXP revenue goals. - Work within a shared-credit model that recognizes both the PXP specialist and the paired Account Executive for successful PXP sales. - Act as a trusted advisor to paired sellers and sales leaders, guiding PXP opportunity strategy and strengthening field capability through coaching, practical enablement, and customer feedback. Experience and Qualifications - At least 8 years of enterprise SaaS sales experience, including responsibility for complex, multi-stakeholder opportunities with large organizations. - Deep experience selling intranet, employee experience, digital workplace, employee communications, HR technology, or closely related enterprise platforms. - A consistent record of achieving or exceeding quarterly and annual sales targets. - Experience succeeding as a senior individual contributor in a product-specialist, overlay, co-selling, or similarly matrixed sales model is strongly preferred but not required. - The judgment to lead the PXP sales motion decisively while respecting the paired account executive's ownership of the broader customer relationship. - Strong consultative discovery, value selling, presentation, negotiation, and closing skills. - Experience engaging executive buyers and building champions across business and technical functions. - Fluency in MEDDPICC or a comparable enterprise sales methodology, with disciplined opportunity qualification and forecasting. - The ability to connect intranet and employee experience priorities to measurable business outcomes for large, distributed workforces. - Excellent written and verbal communication, executive presence, organizational discipline, and attention to detail. - Sound judgment, curiosity, resilience, and the ability to work effectively in a fast-moving, collaborative environment. - Bachelor's degree or an equivalent combination of education and relevant professional experience. Compensation Annual base salary gross: 125,000-150,000 plus variable USD Annual. The base salary range represents the low and high end of the Company's contemplated salary range for this position. Actual salaries will vary and will be based on various factors, such as the candidate’s qualifications, skills, competencies, and geographic location. The salary is one component of Company's total compensation package for employees. Other rewards and benefits include variable compensation, short-term incentives, health insurance (several options to choose from), accident and life insurance, access to the best in class learning and development platforms, flexible work arrangement, to name just a few! Why Us? - A “Great Places to Work” listed company – so we really do value people - Ability to meaningfully impact our business and play a key role in our success - Flexible PTO and 10 days paid leave. - Competitive compensation package - Potential for career advancement in a fast paced growing organization - Competitive Medical, Dental, and Vision Benefits and Monthly contributions to your Health Savings Account - 401k with Employer Match - Fun, flexible working environment - Maternity, Parental, Adoption and Bereavement Leave. Funding towards adoption costs. - Life Insurance Who we are We’re a values-driven company. We want people to bring their best selves to work and have a real hand in the products we build and the culture we build together. You’ll be surrounded by smart, warm people who like a challenge, take ownership, and care about doing work that matters. If that sounds like your kind of place, come join us. We live the Poppulo values each day because they are central to everything we do. - Bring Your Best Self We show up authentically, remain self-aware, and always strive to improve. - See It. Own It. Solve It. We proactively innovate and solve problems for our customers and one another. We set high standards for our work, build a culture of learning, and acknowledge both our successes and our failures. - Together, We’re Better We value and celebrate our diversity. We learn from others, respect their expertise, and focus on building trust. That’s what makes us a team. We’ve been recognized as a Top 10 Great Place to Work company and named one of the Best Workplaces in Tech and Best Workplaces for Women. We’re a fast-growing global technology company with teams in the United States, Ireland, France, the United Kingdom, and India. Poppulo is an equal opportunity employer. We are committed to protecting your privacy. For details on how we collect, use, and protect your personal information, please refer to our Job Applicant Privacy Policy. Please also review AI in Our Hiring Process for information on our approach to AI in hiring and guidance for candidates.
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