Braun Board

Sales Development Representative (SDR)

Sensize · Cambridge, UK

Base
Not disclosed
OTE
Not disclosed
Quota attainment
Not disclosed
Posted
1mo ago

Why it matters: OTE tells you what you could earn. Attainment tells you how realistic it is.

Ask: “What percentage of fully ramped reps hit quota last year?”

Still open · checked 1h agoon Sensize's careers page

The job

What you'd do
Outbound SDR role prospecting logistics, pooling, retail and manufacturing firms across Europe and North America for reusable-asset tracking hardware and software. Books discovery meetings for the BD team.
Who you'd sell to
Still reading the posting. Check back within the hour.
Where deals come from
Mostly you. Expect a lot of outbound: cold calls, emails and LinkedIn.

The Braun Read

Ask hard questions

Too much is left unsaid. Make them answer before you invest.

Pay
No pay listed at all.
Transparency
Says nothing about quota, attainment, deal size, territory or sales cycle.
Pipeline
Mostly self-sourced. Great if you like outbound, rough if you don't.
Time on market
Open 47 days. Ask why it's been hard to fill.
Company hiring
This is their only open sales role.

Based only on what the posting says. Lights are a starting point for your first call, not a final judgment.

Questions to ask on the first call

Built from what this posting leaves out. How they answer tells you as much as what they say.

  1. 1.

    What percentage of fully ramped reps hit quota last year?

    OTE is what you could earn. This is how likely you are to earn it.

  2. 2.

    What percentage of reps on the team have been here more than 18 months?

    Tenure shows whether people stay long enough to get paid.

  3. 3.

    Has the comp plan changed in the last 12 to 18 months? What changed?

    A plan that changes every year means the goalposts keep moving.

  4. 4.

    Who sits with reps and reviews calls each week?

    Coaching is often what's behind a good or bad attainment number.

  5. 5.

    What are the base and the OTE for this role?

    No point investing hours before you know the number.

  6. 6.

    Why is this role open? Did someone leave, or is it new?

    New headcount is growth. A replacement means someone left. Ask why.

› When the offer comes

Save these for later. They land better once they've said yes to you.

  1. 1.

    Can I see the full comp plan in writing, including clawbacks and accelerators?

    What's in writing is what gets paid. Read it before you sign.

  2. 2.

    Can I see the actual comp distribution for the team last year, not just the OTE?

    The spread shows what most reps really take home. OTE is just the target.

  3. 3.

    I'd be walking away from earned commission to join. Is there room for a sign-on bonus to help cover that?

    Leaving money behind is a fair reason to ask. The worst answer is no.

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Full posting
About Sensize Sensize is a fast-growing technology company helping organisations track reusable assets such as pallets, crates, roll cages, totes, containers and other returnable transport items. Our solutions provide visibility and improve operational efficiency across global supply chains. We work with some of the world’s leading logistics, pooling, retail and manufacturing organisations and are expanding rapidly across Europe and North America. What makes Sensize different is that we operate in a relatively untapped market with a unique hardware-and-software solution. Unlike many SDR roles, our solution is often new to potential customers, making it easier to start meaningful conversations. The Role We are looking for an ambitious, proactive, and organised Sales Development Representative (SDR) to support our commercial growth. You will be responsible for identifying and engaging potential customers, generating qualified sales opportunities, booking meetings, and building a strong pipeline for the Business Development team. This is an excellent opportunity for someone looking to develop a career in B2B technology sales within a fast-growing company. Key Responsibilities - Research target markets, industries and prospective customers. - Identify relevant decision-makers and key stakeholders within target organisations. - Conduct outbound prospecting activities via email, LinkedIn, telephone and other channels. - Qualify leads against agreed criteria and identify customer challenges and opportunities. - Book discovery meetings and sales appointments for the Business Development team. - Maintain accurate records of all activities, contacts and opportunities within HubSpot CRM. - Support account-based marketing and targeted outreach campaigns. - Work closely with the marketing and commercial teams to maximise lead generation activities. - Attend industry events, exhibitions and networking opportunities where required. - Contribute to the continuous improvement of prospecting processes, messaging and campaign. Requirements Skills and Experience - Commercial experience in a Sales Development Representative (SDR), Business Development Representative (BDR), lead generation or outbound sales role. - Experience conducting outbound prospecting through email, LinkedIn and telephone outreach. - Strong communication and relationship-building skills. - Confident using LinkedIn, CRM systems and digital sales tools. - Excellent organisational skills and attention to detail. - Self-motivated, resilient and comfortable working independently. - Ability to research complex organisations and identify key decision-makers. - Experience in logistics, supply chain, SaaS, technology or industrial sectors would be advantageous but is not essential. Who Will Enjoy This Role? This role is likely to suit someone who: - Is naturally curious and enjoys researching companies, industries and markets. - Likes understanding how businesses operate and identifying opportunities for improvement. - Enjoys speaking with senior decision-makers and building professional relationships. - Is resilient and does not take rejection personally. - Enjoys problem-solving and finding creative ways to engage prospects. - Is self-motivated and enjoys working towards measurable goals. - Wants to build a long-term career in B2B technology sales. What Success Looks Like - Consistent generation of qualified sales opportunities. - Accurate and up-to-date CRM management. - High levels of prospect engagement and meeting conversion. - Strong collaboration with the wider commercial team. - Contribution to pipeline growth and revenue generation.
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