Enterprise Sales Director, Retail
Sierra · Remote · Canada
- Base
- C$325K–C$365K
- OTE
- Not disclosed
- Posted
- 2mo ago
Still open · checked 2h agoon Sierra's careers page
What Sierra sells
AI agents that answer customer questions for brands
When a company gets thousands of customer questions about orders, bills, or lost cards, someone has to answer each one. The problem is, people can only answer so many at once, and the questions keep coming. Sierra builds AI agents that handle order tracking and billing questions in each company's own voice, so customers get answers faster.
In plain English, from their own job posts. Something wrong? Tell us
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Ask hard questionsToo much is left unsaid. Make them answer before you invest.
- Pay
- Base is listed but not OTE. Ask what the variable is and how many people hit it.
- Transparency
- Says nothing about quota, attainment, deal size, territory or sales cycle.
- Pipeline
- Mostly self-sourced. Great if you like outbound, rough if you don't.
- Time on market
- Open 88 days. Ask why it's been hard to fill.
- Company hiring
- Ramping up: posted 22 sales roles in the last 30 days. That many open roles can also mean churn. Ask how many reps are still there from last year.
Based only on what the posting says. Lights are a starting point for your first call, not a final judgment.
Questions to ask on the first call
Built from what this posting leaves out. How they answer tells you as much as what they say.
- 1.
What percentage of fully ramped reps hit quota last year?
OTE is what you could earn. This is how likely you are to earn it.
- 2.
What's the OTE, and what did the median rep earn last year?
Base is what you're guaranteed. OTE and the median show the upside.
- 3.
What's the annual quota, and how was it set?
A quota built from real data is a target. Otherwise it's a hope.
- 4.
What share of last year's closed deals did reps source themselves?
Shows how much pipeline you'll have to build on your own.
- 5.
How long is ramp, and what's the quota during it?
Full quota on day one means you start behind.
- 6.
Why is this role open? Did someone leave, or is it new?
New headcount is growth. A replacement means someone left. Ask why.
When the offer comes
Save these for later. They land better once they've said yes to you.
- 1.
Can I see the full comp plan in writing, including clawbacks and accelerators?
What's in writing is what gets paid. Read it before you sign.
- 2.
Can I see the actual comp distribution for the team last year, not just the OTE?
The spread shows what most reps really take home. OTE is just the target.
- 3.
I'd be walking away from earned commission to join. Is there room for a sign-on bonus to help cover that?
Leaving money behind is a fair reason to ask. The worst answer is no.
Got an offer from Sierra? Not sure about it?Ask me. I read every message myself. · JoshAsk Josh
The role
Sell AI customer-service and revenue agents to large retail brands. You'll cold-prospect new enterprise accounts, manage existing top customers, and lead complex, multi-stakeholder negotiations to close.
Enterprise · Mixed · Outbound
Selling motion
Who you're selling to
- Buyer:
- Retailers across apparel, grocery, big-box and marketplacesIn their words: “Sierra is partnering with a large and growing number of retailers - spanning apparel and beauty, grocery and big-box, home and auto, consumer services, marketplaces, and consumer technology.”
- Industry:
- RetailIn their words: “Sierra is partnering with a large and growing number of retailers - spanning apparel and beauty, grocery and big-box, home and auto, consumer services, marketplaces, and consumer technology.”
- Company size:
- Enterprise
Pipeline expectations
Compensation
What is not disclosed
This posting doesn't tell you:
- OTE
- Quota size
- Quota attainment
- Average deal size
- Territory
- Sales cycle length
The questions above cover the big ones.