Braun Board

Director of Sales - Eastern US

SmartLab · Remote · US

Base
$135K–$150K
OTE
Not disclosed
Posted
1mo ago

Still open · checked 1h agoon SmartLab's careers page

The job

What you'd do
Lead a regional team and carry your own quota selling STEM education products to K-12 schools and districts across the Eastern US, winning new accounts and expanding existing ones.
Who you'd sell to
Still reading the posting. Check back within the hour.
Where deals come from
Mostly you. Expect a lot of outbound: cold calls, emails and LinkedIn.

The Braun Read

Worth a look

Solid on the basics. Use the first call to fill in the gaps.

Pay
Base is listed but not OTE. Ask what the variable is and how many people hit it.
Transparency
Shares 1 of 5: quota, attainment, deal size, territory, sales cycle.
Pipeline
Mostly self-sourced. Great if you like outbound, rough if you don't.
Time on market
Open 41 days. Normal, but not fresh.
Company hiring
2 sales roles open, hiring at a steady pace.

Red lights

None spotted.

Yellow lights

  • Player-coach. You'd lead a team and work deals yourself. Ask whether you carry a personal quota and how your pay splits between the two.

Green lights

None spotted.

Based only on what the posting says. Lights are a starting point for your first call, not a final judgment.

Questions to ask on the first call

Built from what this posting leaves out. How they answer tells you as much as what they say.

  1. 1.

    How is time split between managing the team and carrying your own number?

    Two jobs, one paycheck. Find out which one wins when time runs out.

  2. 2.

    What percentage of fully ramped reps hit quota last year?

    OTE is what you could earn. This is how likely you are to earn it.

  3. 3.

    What's the OTE, and what did the median rep earn last year?

    Base is what you're guaranteed. OTE and the median show the upside.

  4. 4.

    What's the annual quota, and how was it set?

    A quota built from real data is a target. Otherwise it's a hope.

  5. 5.

    What share of last year's closed deals did reps source themselves?

    Shows how much pipeline you'll have to build on your own.

  6. 6.

    Why is this role open? Did someone leave, or is it new?

    New headcount is growth. A replacement means someone left. Ask why.

› When the offer comes

Save these for later. They land better once they've said yes to you.

  1. 1.

    Can I see the full comp plan in writing, including clawbacks and accelerators?

    What's in writing is what gets paid. Read it before you sign.

  2. 2.

    Can I see the actual comp distribution for the team last year, not just the OTE?

    The spread shows what most reps really take home. OTE is just the target.

  3. 3.

    I'd be walking away from earned commission to join. Is there room for a sign-on bonus to help cover that?

    Leaving money behind is a fair reason to ask. The worst answer is no.

Josh's top five questions for any sales interview →

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Full posting
SmartLab is looking for a Director of Sales (East) to lead our regional growth strategy across the Eastern US, and to build a team that grows with it. This is a player-coach role: you'll carry your own quota while directly coaching, developing, and empowering a team of Growth Partners. You'll drive revenue and expand our reach in the K-12 education market, working closely with school and district leaders who are shaping the future of STEM education for their students. We're looking for someone who works well independently and brings fresh thinking to sales and partnerships, someone who sees an opportunity or a stuck deal and already has three ways to approach it. You'll build genuine relationships, mentor your team toward their best work, and help create a culture rooted in accountability, strategy, and continuous growth. The ideal candidate lives in the southeastern United States. Requirements Duties and Responsibilities Sales Leadership & Team Management - Direct, coach, and mentor a team of Regional Sales Managers and Growth Partners to achieve and exceed regional revenue targets. - Conduct regular performance reviews, pipeline inspections, and targeted training on closing techniques, product knowledge, and value-based selling. - Build a culture of accountability, urgency, and continuous professional development. Strategic Execution & Quota Ownership - Develop and execute data-driven territory plans to win new K-12 accounts and expand existing relationships across the region. - Maintain direct quota ownership by prospecting, negotiating, and closing high-value deals with key district decision makers and educational partners. - Manage pipeline health and forecast accuracy using Salesforce, HubSpot, and related CRM/sales enablement tools. Cross-Functional Collaboration & Market Intelligence - Partner with Marketing, Product, Academics, and Customer Care teams to align messaging, optimize campaign effectiveness, and streamline customer onboarding. - Analyze competitive activity, K-12 market trends, and district funding cycles to refine go-to-market strategies and support new product launches. - Serve as an internal advocate for customer needs to influence product roadmap and service delivery improvements. Education and Experience - Bachelor’s degree in Business, Education, or related field required. - 5+ years of demonstrated success leading, coaching, and scaling high-performing sales teams in K-12 education products, education technology, curriculum or similar. - Proven ability to manage a complex sales cycle while simultaneously carrying and achieving an individual contributor sales quota with consistency in closing net new business. - High proficiency with CRM and sales enablement platforms (Salesforce, HubSpot, or similar). - Willingness and ability to travel up to 50% for district visits, conferences, and team events. Benefits - Health Care Plan (Medical, Dental, Vision & Ancillaries) - Retirement Plan (401k, Roth) - Life Insurance (Basic, Voluntary & AD&D) - Paid Time Off and a generous holiday schedule (14 days per year) - Parental Leave - Short Term & Long Term Disability - Base salary range: $135,000-$150,000 annually plus uncapped commission and bonuses on team achievements
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