Senior Account Director, Enterprise Tech PR
SourceCode Communications · Remote · US
Posted today
Account Growth: you grow customers the company already has (upsell, cross-sell, renewals).
- Base
- $145K–$160K
- OTE
- Not disclosed
- Quota attainment
- Not disclosed
- Posted
- 6h ago
Why it matters: OTE tells you what you could earn. Attainment tells you how realistic it is.
Ask: “What percentage of fully ramped reps hit quota last year?”
Still open · checked 2h agoon SourceCode Communications's careers page
The job
- What you'd do
- Run tech clients' PR campaigns from start to finish, from strategy and media pitches to crisis response, while managing a team of junior and mid-level staff. You'll mostly grow existing accounts, and the job is based in the San Francisco Bay Area.
- What you'd sell
Helps tech brands get written about and handle bad press
When a tech brand launches a new product or hits a bad week in the news, it needs the right reporters to hear its side. The problem is, one careless message or a slow reply during a crisis can leave the story to someone else. SourceCode Communications handles the media strategy, writes the pitches and press releases, and helps executives explain complicated technology in plain terms, so the right coverage lands.
In plain English, from their own job posts. Something wrong? Tell me · More Sales & marketing companies →
- Who you'd sell to
- Consumer and B2B technology brands at big companiesIn their words: “working with some big-name consumer and B2B technology brands”
- Where deals come from
- Mostly handed to you: inbound leads or a set list of customers.
The Braun Read
Worth a lookSolid on the basics. Use the first call to fill in the gaps.
- Pay
- Base is listed but not OTE. Ask what the variable is and how many people hit it.
- Transparency
- Says nothing about quota, attainment, deal size, territory or sales cycle. Ask about all five.
- Time on market
- Brand new.
- Company hiring
- 5 sales roles open, hiring at a steady pace.
Red lights
None spotted.
Green lights
- Gets leads from SDRs. You won't be building all of your own pipeline from zero.
Based only on what the posting says. Lights are a starting point for your first call, not a final judgment.
Questions to ask on the first call
Built from what this posting leaves out. How they answer tells you as much as what they say.
- 1.
What percentage of fully ramped reps hit quota last year?
OTE is what you could earn. This is how likely you are to earn it.
- 2.
What percentage of reps on the team have been here more than 18 months?
Tenure shows whether people stay long enough to get paid.
- 3.
Has the comp plan changed in the last 12 to 18 months? What changed?
A plan that changes every year means the goalposts keep moving.
- 4.
Who sits with reps and reviews calls each week?
Coaching is often what's behind a good or bad attainment number.
- 5.
Got an offer from SourceCode Communications? Not sure about it?Ask me. I read every message myself. · JoshAsk Josh
Rather talk it through? Call or text me: 954-695-0844 (text)
Full posting
Overview
What began in 2017 as an idea on the back of a napkin has quickly become an award-winning, fastest-growing communications firm working with some big-name consumer and B2B technology brands. At SourceCode, we’re focused on bringing brains and hustle, humanity and technology, creativity and business intelligence back to public relations.
We are seeking a seasoned agency professional to join our team as a Senior Account Director. In this role, you will act as a vital strategic lead, driving high-impact storytelling, counseling senior client executives, managing account profitability, and mentoring the next generation of PR talent. Whether executing deep enterprise tech campaigns or shaping agency-wide innovation, you are a bold, people-first leader who balances creative vision with disciplined commercial execution.
What You’ll Do
- Client Strategy & Counsel: Serve as a trusted lead across high-profile accounts, providing high-level strategic direction to senior client executives. Develop long-term PR plans aligned with client business objectives and confidently navigate difficult conversations or productive client pushback when necessary.
- Crisis & Narrative Excellence: Act as a trusted source during client crises by conducting risk assessments and drafting proactive communications. Interview executives to build robust thought leadership platforms and translate complex technical innovations into media-friendly narratives.
- Portfolio Management & Business Operations: Take accountability for account health, revenue forecasting, and resource allocation to optimize team utilization and minimize over/under-service. Oversee client contracts, KPIs, and monthly/annual scopes of work.
- Media & Integrated Strategy: Build sophisticated, long-term media and engagement strategies spanning media, analyst, and social landscapes. Maintain absolute editorial quality control across the portfolio and leverage a strong network of established relationships across Tier-1 national business and trade media.
- Organic Growth: Proactively identify expansion opportunities within your current roster to drive organic business development and maintain high client retention rates.
- Team Leadership & Talent Development: Directly manage, coach, and inspire team members, establishing clear professional goals and delivering targeted training to upskill junior and mid-level practitioners.
- Innovation & Agency Leadership: Lead teams in adopting emerging PR technologies and alternative communication channels, while expanding leadership footprints into global PR management.
Requirements
What You’ll Have:
- Senior AD experience: You're a Senior Account Director now, or you've been an Account Director long enough to run accounts without a safety net. You have 10 to 12+ years of agency communications experience.
- Account ownership: You run an account on your own, start to finish. You own the client relationship, the strategy and the process. You turn loose direction into a real plan and lead it without waiting to be told.
- Agency business sense: You've scoped programs and managed a P&L. You know how budgets, resourcing and team utilization shape the work.
- Team-level project management: You know everything the team has in motion and how the pieces fit together. You keep every part moving, even on days you're not touching it yourself.
- Technical fluency and storytelling: You dig in until you understand the client's industry and technology. You can take something complicated, make it simple and connect it to what's happening in the world.
- People leadership: You develop your team, have the hard conversations, and work with HR on performance issues, including PIPs when they're needed.
- Location: You're based in the San Francisco Bay Area.
- Nice to have: Existing media relationships.
Benefits
What We Offer
- Robust benefits program
- Unlimited vacation with PTO minimums
- Unlimited sick leave
- 401k with company match
- Monthly mental health stipend, 2 ‘NOPE’ days/year, and quarterly wellness challenges
- Profit-sharing program
- Workplace flexibility
- Professional learning and development
- 6-month paid parental leave
- Transit benefits
- Paid volunteer and professional development days
Where We Work
Remote (Bay Area-Based): We are accepting applications for this role as a primarily remote position for candidates residing within the San Francisco Bay Area. While you will enjoy the day-to-day flexibility of working from home, we value human connection and offer regular opportunities to collaborate, brainstorm, and connect with the team in person at local co-working spaces. As our regional footprint and team dynamics evolve, this operational model may adapt to include more structured collaborative opportunities or hybrid parameters.
Salary Range
Note: SourceCode utilizes tailored salary bands based on experience and role progression. The ranges below reflect our targeted hiring brackets for incoming talent at the time of hire:
- Senior Account Director (SAD): $145,000 - $160,000