Senior Account Director (SAD), Tech PR

Overview What began in 2017 as an idea on the back of a napkin has quickly become an award-winning, fastest-growing communications firm working with some big-name consumer and B2B technology brands. At SourceCode, we’re focused on bringing brains and hustle, humanity and technology, creativity and business intelligence back to public relations. We are seeking a seasoned agency professional to join our team as a Senior Account Director. In this role, you will act as a vital strategic lead, driving high-impact storytelling, counseling senior client executives, managing account profitability, and mentoring the next generation of PR talent. Whether executing deep enterprise tech campaigns or shaping agency-wide innovation, you are a bold, people-first leader who balances creative vision with disciplined commercial execution. What You’ll Do - Client Strategy & Counsel: Serve as a trusted lead across high-profile accounts, providing high-level strategic direction to senior client executives. Develop long-term PR plans aligned with client business objectives and confidently navigate difficult conversations or productive client pushback when necessary. - Crisis & Narrative Excellence: Act as a trusted source during client crises by conducting risk assessments and drafting proactive communications. Interview executives to build robust thought leadership platforms and translate complex technical innovations into media-friendly narratives. - Portfolio Management & Business Operations: Take accountability for account health, revenue forecasting, and resource allocation to optimize team utilization and minimize over/under-service. Oversee client contracts, KPIs, and monthly/annual scopes of work. - Media & Integrated Strategy: Build sophisticated, long-term media and engagement strategies spanning media, analyst, and social landscapes. Maintain absolute editorial quality control across the portfolio and leverage a strong network of established relationships across Tier-1 national business and trade media. - Organic Growth: Proactively identify expansion opportunities within your current roster to drive organic business development and maintain high client retention rates. - Team Leadership & Talent Development: Directly manage, coach, and inspire team members, establishing clear professional goals and delivering targeted training to upskill junior and mid-level practitioners. - Innovation & Agency Leadership: Lead teams in adopting emerging PR technologies and alternative communication channels, while expanding leadership footprints into global PR management. Requirements What You’ll Have: - Senior AD experience: You're a Senior Account Director now, or you've been an Account Director long enough to run accounts without a safety net. You have 10 to 12+ years of agency communications experience. - Account ownership: You run an account on your own, start to finish. You own the client relationship, the strategy and the process. You turn loose direction into a real plan and lead it without waiting to be told. - Agency business sense: You've scoped programs and managed a P&L. You know how budgets, resourcing and team utilization shape the work. - Team-level project management: You know everything the team has in motion and how the pieces fit together. You keep every part moving, even on days you're not touching it yourself. - Technical fluency and storytelling: You dig in until you understand the client's industry and technology. You can take something complicated, make it simple and connect it to what's happening in the world. - People leadership: You develop your team, have the hard conversations, and work with HR on performance issues, including PIPs when they're needed. - Location: You're based in the San Francisco Bay Area. - Nice to have: Existing media relationships. Benefits What We Offer - Robust benefits program - Unlimited vacation with PTO minimums - Unlimited sick leave - 401k with company match - Monthly mental health stipend, 2 ‘NOPE’ days/year, and quarterly wellness challenges - Profit-sharing program - Workplace flexibility - Professional learning and development - 6-month paid parental leave - Transit benefits - Paid volunteer and professional development days Where We Work Remote (Bay Area-Based): We are accepting applications for this role as a primarily remote position for candidates residing within the San Francisco Bay Area. While you will enjoy the day-to-day flexibility of working from home, we value human connection and offer regular opportunities to collaborate, brainstorm, and connect with the team in person at local co-working spaces. As our regional footprint and team dynamics evolve, this operational model may adapt to include more structured collaborative opportunities or hybrid parameters. Salary Range Note: SourceCode utilizes tailored salary bands based on experience and role progression. The ranges below reflect our targeted hiring brackets for incoming talent at the time of hire: - Senior Account Director (SAD): $145,000 - $160,000