Full posting
Hybrid: London office, circa twice per month | up to £30,000 + commission | full time
Are you looking for a sales executive role in a fast-growing business where people are at the heart of everything we do?
Would you like to work within a socially conscious organisation that is making a real impact in the education sector?
The company
The Key is the country’s most trusted provider of knowledge and know-how to education leaders determined to make a difference. We provide authoritative, up-to-the-minute sector intelligence, tools, services and resources that give leaders the knowledge to act.
The role
We are looking for a Sales Executive to join our Customer Support and Self-Service Memberships team. As a Sales Executive at The Key, you will drive new acquisitions across non-member schools.
The Sales Executive will operate as a proactive outbound and inbound sales specialist, converting prospective leads, hosting engaging product demonstrations and cross-sells across the evolving product suite.
You will be responsible for:
Whitespace Prospecting & Lead Conversion
- Lead proactive outbound initiatives across untapped school networks to introduce non-member schools to the value of our platform.
- Convert inbound enquiries, marketing leads and trial users into happy, active membership accounts.
- Understand the unique challenges facing school leaders and showcase how our leadership, governance and compliance solutions make a real difference.
Consultative Sales Execution & ASP Maximisation
- Guide school decision-makers toward higher-tier packages that match their operational goals and support their leadership teams.
- Navigate commercial and product queries with confidence, building trust to secure long-term, lasting partnerships.
- Maximise average sales price (ASP) by clearly communicating the value of our integrated, multi-product offerings.
Product Demonstrations & Member Engagement
- Deliver engaging, interactive online demos and webinars tailored for Headteachers, MAT Executives, Trust Leaders and School Business Managers.
- Showcase new platform features and service launches to build excitement and awareness across prospective accounts.
- Bring automated compliance and guidance tools to life, demonstrating how we help schools save time and reduce administrative burden.
Portfolio Cross-Selling & Value Addition
- Spot cross-selling opportunities across our wider ecosystem of products (including The Key, GovernorHub, and Robin).
- Uncover multi-product opportunities during discovery conversations to boost overall deal value and deepen customer impact.
- Match specialised compliance and governance tools to the day-to-day operational needs of schools and academies.
Win-Back Strategy & Process Design
- Own and refine a structured, repeatable win-back strategy to re-engage former member schools and welcome them back.
- Analyse historical cancellation feedback to craft targeted, thoughtful outreach and time your messaging perfectly.
- Highlight recent platform upgrades and service improvements to re-ignite interest among lapsed accounts.
Marketing Collaboration & Frontline Feedback
- Work closely with marketing colleagues on campaign follow-ups, co-hosted webinars and seamless lead handoffs.
- Share frontline school feedback and buyer insights to help marketing create customer-facing content that truly resonates.
- Participate actively in joint win-back and product launch campaigns to drive optimal conversion rates.
Pipeline Rigour & CRM Management
- Keep an organised, accurate sales pipeline in Salesforce to track deal progression with full clarity.
- Forecast sales activity reliably against key performance indicators (KPIs) covering demos, conversions and revenue goals.
- Maintain high standards of data hygiene across customer records and daily CRM touchpoints.
Requirements
The ideal person
Must have:
- Sales & Customer-Facing Track Record: 1+ years of experience in outbound sales, telesales or a customer-facing phone role.
- Executive Presentation Skills: Confidence to dial, present to, and run live software demonstrations or webinars for senior school leaders (e.g., Headteachers, Governors, Business Managers).
- Proactive Prospecting Drive: Self-starter attitude with the initiative to prospect into whitespace territory and open new business conversations.
- Process-Minded Approach: Enjoyment of building, testing and refining sales processes to establish repeatable workflows.
- Pipeline & CRM Discipline: Highly organised with disciplined habits regarding pipeline management and CRM tracking.
- Communication & Sector Passion: Exceptional written and verbal communication skills paired with a genuine desire to make a positive impact on schools.
Nice to have:
- Education Sector Knowledge: Prior understanding of the UK education landscape, school structures and leadership roles.
- Subscription & SaaS Sales: Previous experience selling SaaS platforms, membership subscriptions or recurring support services.
- Marketing Alignment Experience: Practical background working alongside marketing teams on joint campaigns and lead management.
- CRM System Experience: Practical proficiency with Salesforce and/or HubSpot platforms.
If you don’t meet all of the above but have a genuine interest in joining our team please get in touch - we’d be very happy to chat.
Benefits
Why work for us
We place huge importance on caring for and developing our people. If you join us you can expect a good work-life balance and the training and support you need to succeed in your role and continue to progress. We are a socially conscious company, but one that also likes to have fun. We offer a generous holiday allowance, flexible hours, buying and selling holiday, enhanced maternity pay, free breakfast, fruit, and drinks, regular socials and much more.
How to apply
Please upload your CV and covering letter. In your cover letter please explain why you think you would be right for this role, how your experience fits, and why you would like to work at The Key.