Braun Board

Regional Sales Manager (Northeast US)

Thorlabs · Newton, NJ

Base
$112K–$155K
OTE
Not disclosed
Posted
2mo ago

Still open · checked 1h agoon Thorlabs's careers page

The job

What you'd do
Sell Thorlabs photonics components and custom OEM solutions to OEM customers and Key Accounts in the Northeast US. Primary focus is new business generation, plus managing existing accounts and frequent travel.
Who you'd sell to
Still reading the posting. Check back within the hour.
Where deals come from
Mostly you. Expect a lot of outbound: cold calls, emails and LinkedIn.

The Braun Read

Worth a look

Solid on the basics. Use the first call to fill in the gaps.

Pay
Base is listed but not OTE. Ask what the variable is and how many people hit it.
Transparency
Shares 1 of 5: quota, attainment, deal size, territory, sales cycle.
Pipeline
Mostly self-sourced. Great if you like outbound, rough if you don't.
Time on market
Open 79 days. Ask why it's been hard to fill.
Company hiring
This is their only open sales role.

Based only on what the posting says. Lights are a starting point for your first call, not a final judgment.

Questions to ask on the first call

Built from what this posting leaves out. How they answer tells you as much as what they say.

  1. 1.

    What percentage of fully ramped reps hit quota last year?

    OTE is what you could earn. This is how likely you are to earn it.

  2. 2.

    What's the OTE, and what did the median rep earn last year?

    Base is what you're guaranteed. OTE and the median show the upside.

  3. 3.

    What's the annual quota, and how was it set?

    A quota built from real data is a target. Otherwise it's a hope.

  4. 4.

    What share of last year's closed deals did reps source themselves?

    Shows how much pipeline you'll have to build on your own.

  5. 5.

    How long is ramp, and what's the quota during it?

    Full quota on day one means you start behind.

  6. 6.

    Why is this role open? Did someone leave, or is it new?

    New headcount is growth. A replacement means someone left. Ask why.

› When the offer comes

Save these for later. They land better once they've said yes to you.

  1. 1.

    Can I see the full comp plan in writing, including clawbacks and accelerators?

    What's in writing is what gets paid. Read it before you sign.

  2. 2.

    Can I see the actual comp distribution for the team last year, not just the OTE?

    The spread shows what most reps really take home. OTE is just the target.

  3. 3.

    I'd be walking away from earned commission to join. Is there room for a sign-on bonus to help cover that?

    Leaving money behind is a fair reason to ask. The worst answer is no.

Josh's top five questions for any sales interview →

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Full posting
At Thorlabs, we design and manufacture components, instruments, and systems that transform the world by identifying, enabling, and accelerating key photonics (i.e., light-based) technologies. Backed by a dedicated workforce of more than 3,000 employees worldwide, Thorlabs contributes to cutting-edge research and real-world innovation. Whether you're early in your career or bringing years of experience, you’ll find opportunities to grow, take ownership, and make meaningful contributions from day one. We know every employee brings unique talents and perspectives that fuel our success, and we seek driven individuals who are excited to make an impact in a fun, fast-moving culture. A Regional Sales Manager at Thorlabs is an exciting, high-visibility role combining interpersonal communication and relationship-building skills along with technical aptitude and presence. Regional Sales Managers are responsible for developing and maintaining relationships with OEM customers and Key Accounts in the assigned geographic region. A primary focus of this position is new business generation, including lead qualification and solution development across the photonics industry. Activities include frequent communication with the customer (specifications, pricing, product availability, services, etc.), contract negotiation, and coordination of design and manufacturing resources for custom solutions. Key to this role is close engagement with the various business units and entities across the global Thorlabs organization representing extensive manufacturing capabilities. Although the position reports into Newton, NJ, from time to time it may be required to undertake duties at other Thorlabs locations. Candidates must be located within the Boston, MA area, or willing to relocate to that area. Essential Job Functions include the following, but are not limited to: - Identify new opportunities and new markets for the Thorlabs OEM team representing Thorlabs catalog of over 22,000 products as well as complete custom solutions and capabilities. - Qualify and understand OEM customer technical needs (physics/engineering background required, optics/laser expertise preferred) to lead internal team of experts to deliver on OEM customer projects. - OEM and Key Account Management - Dedicated point of contact for the customer. - Ensure that products and services meet or exceed customer expectations. - Handle all negotiations with OEM customers and Key Accounts. - Be the customer’s advocate within Thorlabs. - Work with OEM Project Managers, Solutions Engineers, and Sales Coordinators to provide customers with custom solutions from project conception to project end–of-life strategies. - Provides accurate sales forecasting to Industrial Sales Manager and helps define sales growth strategies for the region and specific target market growth. - Provides market feedback to R&D and MarCom groups. - Regular travel to customer facilities, industry trade shows, and Thorlabs locations. 30-50% travel is typical. - Manage and maintain pipeline and opportunities in CRM. In addition to the essential functions and duties listed above, all positions are also responsible for: - Meeting company standards pertaining to quantity and quality of work performed on an ongoing basis, performing all work related tasks in a manner that is in compliance with all Company policies and procedures. - Adhering to Company policies, procedures, and directives regarding standards of workplace behavior in completing job duties and assignments. The Company retains the right to change or assign other duties to this position. Physical Activities: This position requires the ability to occasionally lift office products and supplies, up to 25 pounds. Requirements Qualifications Experience: - Minimum 3 years of experience in technical sales and/or key account management, preferably with OEM accounts and/or in the photonics industry. Education: - BS in a Photonics related field (Physics, Engineering, BioPhotonics, etc.) or equivalent experience. Advanced technical degree preferred. Specialized Knowledge and Skills: - Creative application of sales and business development strategies for lead generation. - Demonstrated experience in Microsoft Dynamics, CRM, Microsoft Office (Excel, Word, Outlook, PowerPoint) and communication tools. - Highly organized. Able to plan and coordinate activities within the assigned sales region including planning travel, customer visits, organizing small trade shows, etc. - Excellent attention to detail. - Strong communication skills. - Works well independently or as part of a team. - Reads, writes, and speaks English fluently. - Able to perform under tight deadlines and time constraints. - Demonstrated experience in a customer-centric environment. Salary range for this position is $112,000 - $155,000 depending on experience Other: - Travel is expected >50%. - US citizenship or permanent residence required to work on ITAR projects. Thorlabs values its diverse environment and is proud to be an Equal Employment Opportunity/Affirmative Action employer. All qualified individuals will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age or veteran status. Job descriptions are not intended as and do not create employment contracts. The organization maintains its status as an at-will employer. Employees can be terminated for any reason not prohibited by law. Benefits Thorlabs offers a complete benefits package that includes medical, dental and vision insurance, company paid life insurance, a generous PTO package, a 401(k) plan, and tuition reimbursement just to name a few..
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