Braun Board

Account Executive-Startups, EMEA (French Speaker)

Vercel · Hybrid · London, UK

Base
Not disclosed
OTE
Not disclosed
Quota attainment
Not disclosed
Posted
9mo ago

Why it matters: OTE tells you what you could earn. Attainment tells you how realistic it is.

Ask: “What percentage of fully ramped reps hit quota last year?”

Still open · checked just nowon Vercel's careers page

What Vercel sells

Helps builders get apps live fast and safe

A small software team has an app idea but gets stuck getting it onto the internet. This product gives builders a place to put their apps online and keep them running fast and safe. The app goes from idea to live much sooner, so the team can spend its time on what comes next.

In plain English, from their own job posts. Something wrong? Tell us

More Developer & IT tools companies →

The Braun Read

Ask hard questions

Too much is left unsaid. Make them answer before you invest.

Pay
No pay listed at all.
Transparency
Shares 1 of 5: quota, attainment, deal size, territory, sales cycle.
Pipeline
Mostly self-sourced. Great if you like outbound, rough if you don't.
Time on market
Open 290 days. Ask why it's been hard to fill.
Company hiring
10 sales roles open, hiring at a steady pace.

Red flags

None spotted.

Worth asking about

  • Open 90+ days. This role has been posted for three months or more. Ask why it's been hard to fill, and whether anyone left it.

Green flags

None spotted.

Based only on what the posting says. Flags are a starting point for your first call, not a final judgment.

Questions to ask on the first call

Built from what this posting leaves out. How they answer tells you as much as what they say.

  1. 1.

    This role has been open a while. What's made it hard to fill?

    The answer tells you what candidates saw that made them walk.

  2. 2.

    What percentage of fully ramped reps hit quota last year?

    OTE is what you could earn. This is how likely you are to earn it.

  3. 3.

    What percentage of reps on the team have been here more than 18 months?

    Tenure shows whether people stay long enough to get paid.

  4. 4.

    Has the comp plan changed in the last 12 to 18 months? What changed?

    A plan that changes every year means the goalposts keep moving.

  5. 5.

    Who sits with reps and reviews calls each week?

    Coaching is often what's behind a good or bad attainment number.

  6. 6.

    Why is this role open? Did someone leave, or is it new?

    New headcount is growth. A replacement means someone left. Ask why.

When the offer comes

Save these for later. They land better once they've said yes to you.

  1. 1.

    Can I see the full comp plan in writing, including clawbacks and accelerators?

    What's in writing is what gets paid. Read it before you sign.

  2. 2.

    Can I see the actual comp distribution for the team last year, not just the OTE?

    The spread shows what most reps really take home. OTE is just the target.

  3. 3.

    I'd be walking away from earned commission to join. Is there room for a sign-on bonus to help cover that?

    Leaving money behind is a fair reason to ask. The worst answer is no.

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The role

Sell Vercel's Frontend Cloud to startups across EMEA (French-speaking), from pre-seed to Series D. Prospect outbound to land new logos, then drive activation and expansion.

French speaking · SMB · Mixed · Outbound

Selling motion

Mixed

Who you're selling to

Buyer:
Founders, developers and technical leaders at startupsIn their words: “Build trusted relationships with founders, developers, and technical leaders”
Company size:
SMB

Pipeline expectations

Mostly self-sourced. Expect a lot of outbound.

Compensation

The posting doesn't list pay.

What is not disclosed

This posting doesn't tell you:

  • Base salary
  • OTE
  • Quota size
  • Quota attainment
  • Average deal size
  • Sales cycle length

The questions above cover the big ones.

Full posting
About Vercel: Vercel is the agentic infrastructure company, freeing people and agents to ship what's next. For more than a decade we've helped builders move from idea to production with speed, security, and exceptional developer experience. Now we're scaling our products for both agents and people to ship and run software, built in the open and trusted by OpenAI, PayPal, Ramp, Supreme, and millions of developers worldwide. About Startups @ Vercel The Vercel Startups org exists to help founders navigate the shift to AI-native development with confidence. Startups move faster than ever—what used to take years now happens in days—and the decisions founders make early can either unlock scale or become long-term constraints. We partner with startups at the critical moments where technical, commercial, and strategic support starts to matter most. We’re a talent-dense team made up of former founders, engineers, and experienced go-to-market operators who bring firsthand experience building, scaling, and supporting modern software companies. Many of us have sat on the other side of the table, making architectural decisions, navigating tradeoffs, and scaling under real constraints, and we bring that perspective into every customer interaction. We operate with a growth mindset and strong shared ownership. We dig deep to understand our customers, work closely across functions as one team, and find ways to win even when the path forward isn’t obvious. Resilience, curiosity, and a willingness to push through hard problems are table stakes here. This is a team for people who want to operate with high trust, high agency, and high impact — alongside peers who care deeply about helping startups succeed. About The Role You are an expert in Vercel, you have incredible pattern recognition, and are at the bleeding edge of the tech and tools defining how we live and work. In this role, you'll help startups unlock Vercel's full value from adoption through scaling—building relationships with founders and technical leaders who are making critical architectural decisions. You'll analyze usage patterns to identify expansion opportunities, coordinate cross-functional teams to drive outcomes, and guide teams as they adopt AI-native architectures. By leveraging automation and AI to maximize your impact, you'll help refine early plays into repeatable playbooks that scale across our startup portfolio. If you’re based within commuting distance of our London office, the role includes in-office anchor days. What You Will Do - Build trusted relationships with founders, developers, and technical leaders by quickly developing deep understanding of their architecture, use cases, and technical constraints - Landing new logos, driving early activation, and making Vercel the default choice before competitors get in - Driving first activation, earning trust fast, and positioning Vercel as the obvious default stack - Focus on pipeline generation, outbound, identifying high-potential startups early - Partner with founders and developers as they adopt AI-native features and architectures, helping them understand how Vercel’s Frontend Cloud fits into a rapidly evolving developer ecosystem and supports new workloads, performance requirements, and scaling patterns - Use automation, agents, and self-built workflows to operate at high leverage and focus time and energy on the most impactful customer work - Operate comfortably in an evolving environment, helping refine early motions and turn what works into repeatable playbooks About You We’re looking for someone who sits at the intersection of technical curiosity, commercial excellence, and startup mindset. You identify pattern recognition, have founder empathy, and have the ability to speak credibly to pre-seed through Series D companies and beyond who are making fast decisions. You might be a great fit if you’ve developed this skill set through a range of paths—whether as a builder, founder, engineer, or in a technical go-to-market role—and you bring strong judgment, ownership, and curiosity to how you work. In practice, this looks like someone who: - Learns complex technical products quickly and enjoys reasoning about how modern web and AI-native applications are built and scaled - Can speak comfortably with developers and founders, using their language and earning credibility through insight rather than titles - Has strong sales acumen and experience owning revenue outcomes across a range of deal sizes and complexities - Believes that the best revenue outcomes come from deeply successful customers, not transactional selling - Brings a thoughtful, opinionated point of view on modern web infrastructure, frontend performance, and scaling tradeoffs - Thrives in ambiguity and enjoys shaping how a team and motion evolves from early to more structured - Is energized by ownership, accountability, and helping customers make smart decisions What This Role Is Not - Not a pure Customer Success role focused on reactive support - Not a transactional sales role detached from customer outcomes - Not a highly scripted role with narrow ownership or predefined motions This role requires judgment, curiosity, and comfort operating across technical, strategic, and commercial dimensions. Benefits: - Competitive compensation package, including equity. - Inclusive Healthcare Package. - Learn and Grow - we provide mentorship and send you to events that help you build your network and skills. - Flexible Time Off. - We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed. Disclosures: - Privacy: Please review our Job Applicant Privacy Policy for more information on how we handle your data. - Equal Opportunity: Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description.
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