Braun Board

Public Relations Account Executive (US)

YAP Global · New York, NY

Base
Not disclosed
OTE
Not disclosed
Quota attainment
Not disclosed
Posted
2mo ago

Why it matters: OTE tells you what you could earn. Attainment tells you how realistic it is.

Ask: “What percentage of fully ramped reps hit quota last year?”

Still open · checked 1h agoon YAP Global's careers page

The job

What you'd do
Pitch stories about crypto and blockchain companies to journalists, and arrange interviews for them. You'll also track press coverage and report back to clients and the team.
Who you'd sell to
Still reading the posting. Check back within the hour.
Where deals come from
Not stated in the posting.

The Braun Read

Proceed with caution

A few things here deserve a hard look before you spend time on it.

Pay
No pay listed at all.
Transparency
Says nothing about quota, attainment, deal size, territory or sales cycle.
Pipeline
Doesn't say where pipeline comes from. Ask.
Time on market
Open 69 days. Ask why it's been hard to fill.
Company hiring
This is their only open sales role.

Based only on what the posting says. Lights are a starting point for your first call, not a final judgment.

Questions to ask on the first call

Built from what this posting leaves out. How they answer tells you as much as what they say.

  1. 1.

    What percentage of fully ramped reps hit quota last year?

    OTE is what you could earn. This is how likely you are to earn it.

  2. 2.

    What percentage of reps on the team have been here more than 18 months?

    Tenure shows whether people stay long enough to get paid.

  3. 3.

    Has the comp plan changed in the last 12 to 18 months? What changed?

    A plan that changes every year means the goalposts keep moving.

  4. 4.

    Who sits with reps and reviews calls each week?

    Coaching is often what's behind a good or bad attainment number.

  5. 5.

    What are the base and the OTE for this role?

    No point investing hours before you know the number.

  6. 6.

    Why is this role open? Did someone leave, or is it new?

    New headcount is growth. A replacement means someone left. Ask why.

› When the offer comes

Save these for later. They land better once they've said yes to you.

  1. 1.

    Can I see the full comp plan in writing, including clawbacks and accelerators?

    What's in writing is what gets paid. Read it before you sign.

  2. 2.

    Can I see the actual comp distribution for the team last year, not just the OTE?

    The spread shows what most reps really take home. OTE is just the target.

  3. 3.

    I'd be walking away from earned commission to join. Is there room for a sign-on bonus to help cover that?

    Leaving money behind is a fair reason to ask. The worst answer is no.

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Full posting
YAP Global is an international public relations and communications consultancy that works with organisations in the cryptocurrency, decentralised finance (DeFi) and web3 sector, to build their brand through impactful storytelling. Built by a global team of creative storytellers scattered across the globe, who meet up on occasion at Safari Parks or Roman Villas, YAP Global's mission is to tell stories that build trust. We work with some of the most ambitious companies in crypto and web3, from DeFi protocols and stablecoin pioneers to institutional digital asset firms, tokenisation platforms and the developer infrastructure powering the next generation of onchain apps. We’re also a trusted media partner for the industry’s biggest global conferences, putting our team at the centre of the events where tens of thousands of founders, investors and builders come together to shape what’s next. Our collaborative and global team is expanding, and we are looking for a superstar Account Executive to join our team! We Tell Stories That Build Trust. Key responsibilities - Monitoring media coverage and report results to the wider team and clients - Researching and drafting pitches for features, interviews, op-eds, press releases - Drafting agendas & actions for client calls, as well as taking internal meeting notes - Researching client events and industry conferences - Researching and building media lists on an ongoing basis - Pitching press releases, op-eds and feature stories - Arranging and managing media interviews for clients - Assisting in developing creative ideas for PR campaigns and clients, crafting and executing media strategies - Monitoring and flagging relevant news stories to team Requirements - Candidate must have the right to work in the US - At least 1-2 years experience or educational background in Public Relations, Communications or Journalism - Knowledge of the fintech, blockchain or cryptocurrency space or have genuine desire to learn about it - Outstanding organisational, multi-tasking and time-management skills - Strong attention to detail: be excellent at spelling, grammar and proof-reading - High motivation and the ability to work independently under pressure - Strong news sense and a knack for storytelling - Flair for creativity, strategic thinking and innovation - Strong interpersonal skills when dealing with clients and media - Willing to communicate with memes - Experience with a range of communication platforms (Telegram, Slack, X) Benefits - Competitive salary - benchmarked and reviewed biannually - Annual Holiday Allowance - 25 days, plus public holidays - Your birthday off, to treat yourself! - Flexible working - WFH days and flexible hours (standard hours are 9am-6pm) - Co-working space - we work three days a week in the office - Monthly wellness stipend - Health Insurance - 401k - Social events to connect with your colleagues - Annual company offsite - Travel Opportunities - potential to attend key conferences in major global cities - Ongoing training & development - Global team - the opportunity to be part of a team of ambitious, like-minded, driven people from different parts of the world
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