Braun Board

Head of Enterprise Sales, DACH

Asana · Munich, Germany

Base
Not disclosed
OTE
€255K–€300K
Posted
2mo ago

Still open · checked 1h agoon Asana's careers page

The job

What you'd do
Lead a team of salespeople selling to very big companies in Germany, Austria and Switzerland, across industries like manufacturing, finance and government. You'll also hire and coach the team and plan its sales targets.
What you'd sell

A shared to-do list for whole teams

Teams that need to get work done together need one shared place to keep track of it. Asana is software that gives them that place, and its newer AI Teammates and Dash tools are meant to help people work with less effort.

In plain English, from their own job posts. Something wrong? Tell me · More Collaboration & productivity companies →

Who you'd sell to
Still reading the posting. Check back within the hour.
Where deals come from
Not stated in the posting.

The Braun Read

Worth a look

Solid on the basics. Use the first call to fill in the gaps.

Pay
OTE is listed. Ask what the base is.
Transparency
Shares 1 of 5: quota, attainment, deal size, territory, sales cycle.
Time on market
Open 89 days. Ask why it's been hard to fill.
Company hiring
Ramping up: posted 5 sales roles in the last 30 days.

Red lights

None spotted.

Green lights

  • Publishes OTE. It tells you the on-target earnings up front. Most postings don't.

Based only on what the posting says. Lights are a starting point for your first call, not a final judgment.

Questions to ask on the first call

Built from what this posting leaves out. How they answer tells you as much as what they say.

  1. 1.

    What percentage of fully ramped reps hit quota last year?

    OTE is what you could earn. This is how likely you are to earn it.

  2. 2.

    What's the base, and how is the rest paid out?

    OTE without a base doesn't tell you what you can count on.

  3. 3.

    What's the annual quota, and how was it set?

    A quota built from real data is a target. Otherwise it's a hope.

  4. 4.

    Where does pipeline come from: inbound, SDRs, or me?

    Tells you how much of your week is prospecting versus selling.

  5. 5.

    How long is ramp, and what's the quota during it?

    Full quota on day one means you start behind.

  6. 6.

    Why is this role open? Did someone leave, or is it new?

    New headcount is growth. A replacement means someone left. Ask why.

› When the offer comes

Save these for later. They land better once they've said yes to you.

  1. 1.

    Can I see the full comp plan in writing, including clawbacks and accelerators?

    What's in writing is what gets paid. Read it before you sign.

  2. 2.

    Can I see the actual comp distribution for the team last year, not just the OTE?

    The spread shows what most reps really take home. OTE is just the target.

  3. 3.

    I'd be walking away from earned commission to join. Is there room for a sign-on bonus to help cover that?

    Leaving money behind is a fair reason to ask. The worst answer is no.

Josh's top five questions for any sales interview →

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Full posting
As a key member of the EMEA Revenue Leadership Team reporting directly to the Head of DACH, you will be the strategic leader responsible for shaping, executing, and driving all Enterprise go-to-market (GTM) activities across Germany, Austria and Switzerland. You will lead a high-performing, successful regional sales team that is currently delivering strong results across our key industry verticals, including Manufacturing, Financial Services, Public Sector, Technology/Media/Telecom (TMT), Professional Services (PS), and Retail and CPG. Partnering closely with leaders across Customer Success, Marketing, Sales Development and Channel, you will own the full-funnel GTM playbook across our Enterprise customer segments. In this role, you will leverage your deep enterprise expertise to cultivate, nurture, and develop this high-growth revenue organization while expanding Asana's market presence throughout the region. This role is based in our Munich office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements What you’ll achieve - Build a strong community of customers, partners, and employees across the DACH region. - Develop and execute a comprehensive multi-year strategy for revenue growth and market penetration across our core industry verticals. - Partner with Customer Success to build a tailored customer coverage model that drives both revenue growth and retention across all segments. - Lead, inspire, and collaborate with sales and matrixed teams to establish and operationalize our playbook to fuel pipeline and customer growth. - Hire, nurture, and develop top sales talent, intentionally building clear career paths and succession plans. - Act as a senior executive representative for Asana with C-level customers, prospects, and media across the region. - Create strong feedback loops with the Product team to influence product evolution based on deep customer insights. - Evolve the Account Team Playbook to support enterprise growth, ensuring alignment across SDRs, Sales, Success, and Services. About you - People Centric leader - Proven experience managing dedicated Enterprise sales teams and successfully hitting revenue targets within an enterprise tech space. - Deep background working within the Enterprise segment, showcasing a strong understanding of complex, high-value procurement and deployment cycles. - Demonstrated experience leading and scaling high-performing Enterprise Sales teams across DACH and EMEA regions. - Track record of navigating and capitalizing on a verticalized sales structure, with familiarity across segments such as Manufacturing, Financial Services, Public Sector, PS, or Retail/CPG. - Proven capability to scale Sales organizations and drive consistent bookings, ARR, and customer growth across commercial and enterprise segments. - Deep experience navigating and executing growth strategies within both product-led and sales-led business models. - Operationally strong with the ability to independently build robust GTM, operating, and talent development plans. - Intellectually curious, analytical, and naturally open-minded with a passion for solving complex regional challenges. - A highly collaborative partner comfortable navigating cross-functional, matrixed environments alongside Product and Marketing teams. - A low-ego leader who builds trust and influence through thoughtful communication and high-quality execution. - Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making. At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply. What we’ll offer Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit. For this role, the On-Target Earnings (OTE) range is €255,000 - €300,000. The total OTE includes a base salary range of €140,250 - €165,000 and performance-based sales incentive pay (based on the terms of the Sales Incentive Plan). These ranges are a guideline; actual base salary and OTE may vary based on various factors, including market and individual qualifications objectively assessed during the interview process, and the ranges for this role may be modified. In addition, your compensation package may include additional components such as equity and benefits. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits. We strive to provide equitable and competitive benefits packages that support our employees worldwide and include: - Mental health, wellness & fitness benefits - Career coaching & support - Inclusive family building benefits - Long-term savings or retirement plans - In-office culinary options to cater to your dietary preferences These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role. #LI-Hybrid About us Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong. We believe in supporting people to do their best work and thrive. Our goal is to ensure that Asana upholds an environment where all people feel that they are respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law. Join Asana’s Talent Network to stay up to date on job opportunities and life at Asana.
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