Braun Board

VP of Partnerships, EMEA

Cresta · Remote · UK

Base
Not disclosed
OTE
Not disclosed
Posted
6mo ago

Still open · checked 2h agoon Cresta's careers page

What Cresta sells

AI agents and live coaching tools for contact centers

When a company has to handle thousands of customer calls and chats, it usually depends on human agents answering every one. The problem is, those agents can only take so many conversations, and nobody can listen to all of them to learn what works. Cresta runs AI agents that handle customer conversations, helps human agents during live calls, and reviews every conversation, so companies can serve more customers with less effort.

In plain English, from their own job posts. Something wrong? Tell us

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The Braun Read

Ask hard questions

Too much is left unsaid. Make them answer before you invest.

Pay
No pay listed at all.
Transparency
Shares 1 of 5: quota, attainment, deal size, territory, sales cycle.
Pipeline
Mostly self-sourced. Great if you like outbound, rough if you don't.
Time on market
Open 201 days. Ask why it's been hard to fill.
Company hiring
9 sales roles open, hiring at a steady pace.

Red lights

None spotted.

Yellow lights

  • Open 90+ days. This role has been posted for three months or more. Ask why it's been hard to fill, and whether anyone left it.

Green lights

None spotted.

Based only on what the posting says. Lights are a starting point for your first call, not a final judgment.

Questions to ask on the first call

Built from what this posting leaves out. How they answer tells you as much as what they say.

  1. 1.

    This role has been open a while. What's made it hard to fill?

    The answer tells you what candidates saw that made them walk.

  2. 2.

    What percentage of fully ramped reps hit quota last year?

    OTE is what you could earn. This is how likely you are to earn it.

  3. 3.

    What are the base and the OTE for this role?

    No point investing hours before you know the number.

  4. 4.

    What's the annual quota, and how was it set?

    A quota built from real data is a target. Otherwise it's a hope.

  5. 5.

    What share of last year's closed deals did reps source themselves?

    Shows how much pipeline you'll have to build on your own.

  6. 6.

    Why is this role open? Did someone leave, or is it new?

    New headcount is growth. A replacement means someone left. Ask why.

When the offer comes

Save these for later. They land better once they've said yes to you.

  1. 1.

    Can I see the full comp plan in writing, including clawbacks and accelerators?

    What's in writing is what gets paid. Read it before you sign.

  2. 2.

    Can I see the actual comp distribution for the team last year, not just the OTE?

    The spread shows what most reps really take home. OTE is just the target.

  3. 3.

    I'd be walking away from earned commission to join. Is there room for a sign-on bonus to help cover that?

    Leaving money behind is a fair reason to ask. The worst answer is no.

Josh's top five questions for any sales interview →

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The role

Sell Cresta's conversational AI platform through system integrators, resellers, and BPOs across EMEA, personally leading partner-led deals and co-sell into enterprise accounts.

Enterprise · Partnerships · Outbound

Selling motion

Channel

Who you're selling to

Buyer:
System integrators, resellers, BPOs and tech partnersIn their words: “Identify, prioritize, and secure strategic partnerships across system integrators, channel partners, BPOs, and complementary technology providers”
Company size:
Enterprise

Pipeline expectations

Mostly self-sourced. Expect a lot of outbound.

Compensation

The posting doesn't list pay.

What is not disclosed

This posting doesn't tell you:

  • Base salary
  • OTE
  • Quota size
  • Quota attainment
  • Average deal size
  • Sales cycle length

The questions above cover the big ones.

Full posting
Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day. Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today. Our CEO, Ping Wu, founded and led Google's Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences. Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta. About the role: The VP of Partnerships, EMEA based in the United Kingdom will be responsible for defining and executing Cresta’s partnerships strategy across the EMEA region as a senior individual contributor. This role will focus on identifying, structuring, and closing high-impact strategic partner-led deals that accelerate customer acquisition, expand Cresta’s enterprise footprint, and drive revenue growth through partner resell and co-sell motions. This senior leader will develop deep insight into regional market dynamics and build the foundational partner ecosystem across system integrators, resellers, BPOs, and technology partners. While this role does not include formal people management, it carries significant ownership and influence, requiring close collaboration with Sales, Product, Marketing, and Customer Success teams globally. Success will be measured by partner-sourced and partner-influenced revenue, new logo acquisition, expansion of product usage through partners, and the establishment of scalable partnership models that can be operationalized as the business grows. Responsibilities: Partnership Strategy & Execution - Define and execute the EMEA partnerships strategy in alignment with Cresta’s global objectives and regional go-to-market plans - Identify, prioritize, and secure strategic partnerships across system integrators, channel partners, BPOs, and complementary technology providers - Develop partner value propositions, commercial frameworks, and engagement models tailored to EMEA market needs - Establish repeatable partnership structures, playbooks, and success metrics that can scale over time Channel & Revenue Impact - Drive partner-sourced and partner-influenced pipeline and revenue through direct execution of partner-led deals - Work closely with regional and global Sales teams to integrate partners into account planning, co-selling, and deal execution - Support partners in positioning, selling, and delivering Cresta’s solutions, including joint value propositions and customer use cases - Own and report on partner-related pipeline, deal progression, and revenue outcomes in the EMEA region Strategic Business Development - Personally lead high-value partnership discussions and complex commercial negotiations from inception through contract execution - Identify new routes-to-market and market entry opportunities via partnerships in both established and emerging EMEA geographies - Act as the primary point of contact for strategic partners in the region, managing executive-level relationships and ongoing collaboration Cross-Functional Collaboration - Partner closely with Product and Engineering to represent partner and market feedback, influencing roadmap and integration priorities - Collaborate with Marketing to develop joint go-to-market initiatives, partner messaging, and demand-generation activities - Work with Customer Success and Services teams to ensure successful partner-led deployments and long-term customer outcomes Thought Leadership & Market Presence - Represent Cresta as a senior partnerships leader in the EMEA region with partners, customers, and at industry events - Maintain a strong understanding of competitive dynamics, buyer trends, and ecosystem shifts across the region - Provide strategic input to global partnerships leadership on regional insights and growth opportunities Qualifications We Value: - 15+ years of experience in partnerships, business development, alliances, or enterprise sales within SaaS, AI, or enterprise software companies - Proven track record of personally sourcing, structuring, and closing strategic partnerships that drive revenue - Experience operating as a senior individual contributor with high ownership and autonomy in fast-growing or early-stage companies - Strong understanding of partner-led go-to-market models, including system integrators, resellers, and co-sell motions - Demonstrated ability to work effectively with C-level executives at partner and customer organizations - Strategic thinker with the ability to translate market insight into executable partnership initiatives - Highly self-directed, hands-on, and comfortable operating in ambiguous, fast-paced environments - Deep familiarity with EMEA enterprise markets and cultural nuances (regional experience strongly preferred) - Willingness to roll up sleeves and do what it takes to drive results without formal team authority Perks & Benefits: - We offer Cresta employees a variety of medical benefits designed to fit your stage of life - Flexible vacation time to promote a healthy work-life blend - Paid parental leave to support you and your family Compensation: Compensation for this position includes a base salary, variable (OTE), equity, and a variety of benefits. Actual base salaries will be based on candidate-specific factors, including experience, skillset, and location, and local minimum pay requirements as applicable. We are actively hiring for this role in London, and offer competitive local pay and benefits. Your recruiter can provide further details. Our use of AI in recruiting: We may use AI tools in our recruiting process, which require human review and oversight. If you have questions about our use of AI or wish to opt out, please contact recruiting@cresta.ai (if you are opting out, please use the subject ‘Opt-Out’ in your email). Recording & AI transcription: We do not authorize candidates to record or use AI transcription of any interview by phone, notetaker app, AI glasses, or other device. Candidates may request an exception or accommodation for review during the interview process as needed. Recruiting impersonation scams: We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored.
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