Business Development Director - Growth (Accelerate)
The Trade Desk · Los Angeles, CA
- Base
- $101K–$184K
- OTE
- Not disclosed
- Posted
- 3mo ago
Still open · checked 2h agoon The Trade Desk's careers page
What The Trade Desk sells
Software for buying ads on TV, podcasts, apps, and news
When a brand wants its ads in front of the right people, there are thousands of shows, apps, and websites to choose from. The problem is, it's hard to know which ads actually reach the right people and whether the money is well spent. The Trade Desk makes software that helps advertisers reach the right audiences across streaming TV, podcasts, apps, and news, so their ads are clearer, more effective, and more responsible.
In plain English, from their own job posts. Something wrong? Tell us
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Ask hard questionsToo much is left unsaid. Make them answer before you invest.
- Pay
- Base is listed but not OTE. Ask what the variable is and how many people hit it.
- Transparency
- Says nothing about quota, attainment, deal size, territory or sales cycle.
- Pipeline
- Mostly inbound or an assigned book.
- Time on market
- Open 108 days. Ask why it's been hard to fill.
- Company hiring
- Ramping up: posted 9 sales roles in the last 30 days.
Red lights
None spotted.
Yellow lights
- Open 90+ days. This role has been posted for three months or more. Ask why it's been hard to fill, and whether anyone left it.
Green lights
- SDR or inbound support. You won't be building all of your own pipeline from zero.
Based only on what the posting says. Lights are a starting point for your first call, not a final judgment.
Questions to ask on the first call
Built from what this posting leaves out. How they answer tells you as much as what they say.
- 1.
This role has been open a while. What's made it hard to fill?
The answer tells you what candidates saw that made them walk.
- 2.
What percentage of fully ramped reps hit quota last year?
OTE is what you could earn. This is how likely you are to earn it.
- 3.
What's the OTE, and what did the median rep earn last year?
Base is what you're guaranteed. OTE and the median show the upside.
- 4.
Who's the economic buyer, and who else is in the deal?
Selling to a CFO and selling to a developer are different jobs.
- 5.
What's the annual quota, and how was it set?
A quota built from real data is a target. Otherwise it's a hope.
- 6.
Why is this role open? Did someone leave, or is it new?
New headcount is growth. A replacement means someone left. Ask why.
When the offer comes
Save these for later. They land better once they've said yes to you.
- 1.
Can I see the full comp plan in writing, including clawbacks and accelerators?
What's in writing is what gets paid. Read it before you sign.
- 2.
Can I see the actual comp distribution for the team last year, not just the OTE?
The spread shows what most reps really take home. OTE is just the target.
- 3.
I'd be walking away from earned commission to join. Is there room for a sign-on bonus to help cover that?
Leaving money behind is a fair reason to ask. The worst answer is no.
Got an offer from The Trade Desk? Not sure about it?Ask me. I read every message myself. · JoshAsk Josh
The role
Own and grow a portfolio of 7-12 existing advertiser and agency accounts at The Trade Desk, selling channel expansion, measurement, and audience activation through C-level relationships and executive business reviews.
Enterprise · Expansion · Inbound
Selling motion
Who you're selling to
- Buyer:
- Not stated in the posting.Ask: “Who's the economic buyer, and who else is in the deal?”
- Industry:
- Digital advertisingIn their words: “trusted advisor to clients, delivering strategic insights, market intelligence, and thought leadership on the evolving digital advertising landscape”
- Company size:
- Enterprise
Pipeline expectations
Compensation
What is not disclosed
This posting doesn't tell you:
- OTE
- Quota size
- Quota attainment
- Average deal size
- Territory
- Sales cycle length
The questions above cover the big ones.