Business Development Director (Tech/Telco)
The Trade Desk · New York, NY
- Base
- $101K–$184K
- OTE
- Not disclosed
- Posted
- 1mo ago
Still open · checked 2h agoon The Trade Desk's careers page
What The Trade Desk sells
Software for buying ads on TV, podcasts, apps, and news
When a brand wants its ads in front of the right people, there are thousands of shows, apps, and websites to choose from. The problem is, it's hard to know which ads actually reach the right people and whether the money is well spent. The Trade Desk makes software that helps advertisers reach the right audiences across streaming TV, podcasts, apps, and news, so their ads are clearer, more effective, and more responsible.
In plain English, from their own job posts. Something wrong? Tell us
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Ask hard questionsToo much is left unsaid. Make them answer before you invest.
- Pay
- Base is listed but not OTE. Ask what the variable is and how many people hit it.
- Transparency
- Says nothing about quota, attainment, deal size, territory or sales cycle.
- Pipeline
- A mix of self-sourced pipeline and inbound or SDR help.
- Time on market
- Open 32 days. Normal, but not fresh.
- Company hiring
- Ramping up: posted 9 sales roles in the last 30 days.
Based only on what the posting says. Lights are a starting point for your first call, not a final judgment.
Questions to ask on the first call
Built from what this posting leaves out. How they answer tells you as much as what they say.
- 1.
What percentage of fully ramped reps hit quota last year?
OTE is what you could earn. This is how likely you are to earn it.
- 2.
What's the OTE, and what did the median rep earn last year?
Base is what you're guaranteed. OTE and the median show the upside.
- 3.
What's the annual quota, and how was it set?
A quota built from real data is a target. Otherwise it's a hope.
- 4.
How long is ramp, and what's the quota during it?
Full quota on day one means you start behind.
- 5.
Is the territory new or existing? Who had it before?
An existing book is a head start. Greenfield means building from zero.
- 6.
Why is this role open? Did someone leave, or is it new?
New headcount is growth. A replacement means someone left. Ask why.
When the offer comes
Save these for later. They land better once they've said yes to you.
- 1.
Can I see the full comp plan in writing, including clawbacks and accelerators?
What's in writing is what gets paid. Read it before you sign.
- 2.
Can I see the actual comp distribution for the team last year, not just the OTE?
The spread shows what most reps really take home. OTE is just the target.
- 3.
I'd be walking away from earned commission to join. Is there room for a sign-on bonus to help cover that?
Leaving money behind is a fair reason to ask. The worst answer is no.
Got an offer from The Trade Desk? Not sure about it?Ask me. I read every message myself. · JoshAsk Josh
The role
You'd own senior relationships with The Trade Desk's largest tech and telco clients, expanding beyond media buying into measurement, product input, and up-sell. Outbound sales experience is required.
Strategic · Expansion
Selling motion
Who you're selling to
- Buyer:
- Commercial and contract leads at major advertisersIn their words: “Own relationships with commercial and contract leads at major Advertising clients”
- Industry:
- Telecommunications and technologyIn their words: “Experience in the Telco industry, and/or existing relationships with decision makers at major agencies and advertisers within the Telco space”
- Company size:
- Strategic
Pipeline expectations
Compensation
What is not disclosed
This posting doesn't tell you:
- OTE
- Quota size
- Quota attainment
- Average deal size
- Territory
- Sales cycle length
The questions above cover the big ones.