Sr Business Development Director (HoldCo)
The Trade Desk · London, UK
- Base
- Not disclosed
- OTE
- Not disclosed
- Posted
- 6d ago
Still open · checked 2h agoon The Trade Desk's careers page
What The Trade Desk sells
Software for buying ads on TV, podcasts, apps, and news
When a brand wants its ads in front of the right people, there are thousands of shows, apps, and websites to choose from. The problem is, it's hard to know which ads actually reach the right people and whether the money is well spent. The Trade Desk makes software that helps advertisers reach the right audiences across streaming TV, podcasts, apps, and news, so their ads are clearer, more effective, and more responsible.
In plain English, from their own job posts. Something wrong? Tell us
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Ask hard questionsToo much is left unsaid. Make them answer before you invest.
- Pay
- No pay listed at all.
- Transparency
- Says nothing about quota, attainment, deal size, territory or sales cycle.
- Pipeline
- Mostly self-sourced. Great if you like outbound, rough if you don't.
- Time on market
- Open 5 days.
- Company hiring
- Ramping up: posted 9 sales roles in the last 30 days.
Based only on what the posting says. Lights are a starting point for your first call, not a final judgment.
Questions to ask on the first call
Built from what this posting leaves out. How they answer tells you as much as what they say.
- 1.
What percentage of fully ramped reps hit quota last year?
OTE is what you could earn. This is how likely you are to earn it.
- 2.
What are the base and the OTE for this role?
No point investing hours before you know the number.
- 3.
What's the annual quota, and how was it set?
A quota built from real data is a target. Otherwise it's a hope.
- 4.
What share of last year's closed deals did reps source themselves?
Shows how much pipeline you'll have to build on your own.
- 5.
How long is ramp, and what's the quota during it?
Full quota on day one means you start behind.
- 6.
Why is this role open? Did someone leave, or is it new?
New headcount is growth. A replacement means someone left. Ask why.
When the offer comes
Save these for later. They land better once they've said yes to you.
- 1.
Can I see the full comp plan in writing, including clawbacks and accelerators?
What's in writing is what gets paid. Read it before you sign.
- 2.
Can I see the actual comp distribution for the team last year, not just the OTE?
The spread shows what most reps really take home. OTE is just the target.
- 3.
I'd be walking away from earned commission to join. Is there room for a sign-on bonus to help cover that?
Leaving money behind is a fair reason to ask. The worst answer is no.
Got an offer from The Trade Desk? Not sure about it?Ask me. I read every message myself. · JoshAsk Josh
The role
Sell programmatic advertising from The Trade Desk to global holding companies, agencies, and brands. Build senior relationships, negotiate large spend and JBPs, and win net-new accounts and upsells.
Strategic · Mixed · Outbound
Selling motion
Who you're selling to
- Buyer:
- Holding companies, media agencies and brandsIn their words: “Oversee and build upon relationships with senior leadership at Holding Companies.”
- Industry:
- Digital advertisingIn their words: “15-20+ years of experience in digital advertising in outbound sales, preferably in programmatic.”
- Company size:
- Strategic
Pipeline expectations
Compensation
What is not disclosed
This posting doesn't tell you:
- Base salary
- OTE
- Quota size
- Quota attainment
- Average deal size
- Territory
- Sales cycle length
The questions above cover the big ones.