Braun Board

Pre Sales Engineer - DACH

Tulip · Munich, Germany

Base
Not disclosed
OTE
Not disclosed
Posted
1mo ago

Still open · checked 1h agoon Tulip's careers page

The job

What you'd do
Help sales staff win manufacturing companies in Germany, Austria and Switzerland by running discovery calls, demos and trial projects, and writing proposals. The job is based in Munich.
What you'd sell

Factory-floor apps that replace paper quality checklists

When a factory has to check that every batch of product meets quality rules, it usually still tracks each step on paper. The problem is, paper records are slow to fill in, easy to lose, and hard to search when something goes wrong. Tulip gives manufacturers software that puts digital tools in the hands of the people on the factory floor, so quality steps happen in an app instead of on paper.

In plain English, from their own job posts. Something wrong? Tell me · More Industry-specific software companies →

Who you'd sell to
Line of business managers, C-level executives, and ITIn their words: “Clearly articulate the value of Tulip to all levels: line of business managers, C-level executives, and IT”
Where deals come from
Mostly handed to you: inbound leads or a set list of customers.

The Braun Read

Worth a look

Solid on the basics. Use the first call to fill in the gaps.

Pay
No pay listed at all.
Transparency
Shares 1 of 5: quota, attainment, deal size, territory, sales cycle.
Time on market
Open 35 days. Normal, but not fresh.
Company hiring
11 sales roles open, hiring at a steady pace.

Red lights

None spotted.

Yellow lights

  • German required. The posting asks for fluent German. Worth knowing before you apply if you only sell in English.

Green lights

  • SDR or inbound support. You won't be building all of your own pipeline from zero.

Based only on what the posting says. Lights are a starting point for your first call, not a final judgment.

Questions to ask on the first call

Built from what this posting leaves out. How they answer tells you as much as what they say.

  1. 1.

    What percentage of fully ramped reps hit quota last year?

    OTE is what you could earn. This is how likely you are to earn it.

  2. 2.

    What are the base and the OTE for this role?

    No point investing hours before you know the number.

  3. 3.

    What's the annual quota, and how was it set?

    A quota built from real data is a target. Otherwise it's a hope.

  4. 4.

    How long is ramp, and what's the quota during it?

    Full quota on day one means you start behind.

  5. 5.

    What's a typical deal size and sales cycle?

    Together they tell you how many deals it takes to hit your number.

  6. 6.

    Why is this role open? Did someone leave, or is it new?

    New headcount is growth. A replacement means someone left. Ask why.

› When the offer comes

Save these for later. They land better once they've said yes to you.

  1. 1.

    Can I see the full comp plan in writing, including clawbacks and accelerators?

    What's in writing is what gets paid. Read it before you sign.

  2. 2.

    Can I see the actual comp distribution for the team last year, not just the OTE?

    The spread shows what most reps really take home. OTE is just the target.

  3. 3.

    I'd be walking away from earned commission to join. Is there room for a sign-on bonus to help cover that?

    Leaving money behind is a fair reason to ask. The worst answer is no.

Josh's top five questions for any sales interview →

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Full posting
This role is located in Munich, Germany - We are a hybrid work environment and are in the office 3+ days/per week. Tulip brings modern technology and AI into manufacturing. Manufacturing accounts for almost 20% of the global economy and one in every seven workers on Earth, yet remains among the least digitized. More than a decade ago, we created the category to close that gap: AI-native software that puts cutting-edge tools directly in the hands of the people on the manufacturing front lines. Because we are human-centered and tech-obsessed, we are building a future of work where human ingenuity is amplified with the latest technology. In January 2026 we became one of Boston's few new AI unicorns, reaching a $1.3B valuation. We're growing double digits in revenue year over year. The world's best manufacturers run on Tulip - turning inventory 10x faster, releasing gene therapies in hours instead of weeks, and training master craftspeople to forge engagement rings 5x more rapidly. Headquartered in Somerville, MA with offices in Germany, Hungary, Singapore, Japan, and Israel, we've been consistently named a World Economic Forum Global Innovator, a Gartner leader, and one of Built In Boston's "Best Places to Work." We run the way we build: AI-forward, humanistic, and high ownership. We're looking for builders who are energized by complex problems, rapid cycles, and the unique opportunity to see their impact on a global scale. About You: - You have experience in manufacturing or industrial operations and a deep understanding of the shop floor - You're energized by complex technical sales: translating operational problems into compelling platform narratives and owning the technical evaluation from discovery to close - You are always looking at ways to improve systems at scale, implement best practices, and improve our methodology and quality of execution within the team - You are a natural team player that understands what it is to work in an agile environment - You operate with commercial awareness: you understand what moves deals, how to engage champions, and how to create urgency around technical decisions - You speak fluently about SaaS, IIoT, cloud, and AI, and you actively use modern AI-assisted tools to work more effectively - You live in the Munich Area and can speak, write and comprehend the German language fluently What skills do I need? - 5-10+ years of enterprise SaaS pre sales experience (Solutions Engineer, Solutions Consultant or equivalent) - Experience in selling to or working with manufacturing companies to help them with their digital transformation journey - Experience with systems such as MES/MoM, LES/LIMS, WMS, QMS, ERP, SPC, IIoT, etc - Strong written and verbal communication — comfortable presenting to audiences from the shop floor to the C-suite - Actively uses AI tools in your daily workflow (RFx drafting, demo building, requirements synthesis, AI coding assistants a plus). - Detail-oriented individual with the ability to quickly assimilate and apply new concepts, business models, and technologies. - Travel: Please note this role will involve some travel between 10-30% depending on demand. - BS degree in Engineering (Mechanical, Industrial, Computer Science). MS/MBA degree is a plus - Fluency in English and German is required Key Responsibilities: - Work closely with Account Executives to progress opportunities through the pipeline and secure the technical win — from early discovery through close, with a shared evaluation plan and clear success criteria in place before the evaluation starts - Perform deep discovery and requirements analysis. Understand the prospect's operational pain points, the business impact of solving them, and what a successful outcome actually looks like for that customer - Develop, present, and deliver high-impact technical demonstrations tailored to the prospect's environment — demos, technical presentations, architectural discussions, and proof of concept work - Clearly articulate the value of Tulip to all levels: line of business managers, C-level executives, and IT - Build Business Value Assessments (BVAs) that connect operational improvements to financial outcomes and give economic buyers something concrete to act on - Develop proposals and responses to RFx (RFI, RFP, RFQ), technical assessments, and security questionnaires - Lead scoping and estimation of implementation projects in partnership with Tulip's Professional Services team - Bring structured feedback back to Product and Engineering — prospect requests, capability gaps, competitive patterns - Build and improve team assets: playbooks, demo environments, evaluation frameworks, and Tulip’s internal AI tooling Key Collaborators: - Pre-Sales Engineering - Sales Team: Account Executives, Channel Partner Team - Post-Sales Teams: Professional Services, Customer Success Managers, Technical Account Managers - Marketing: Product Marketing, Event Marketing It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Please note that we may use AI-based tools to support parts of our hiring process. All data processing is carried out in compliance with local data protection laws, ensuring all personal candidate information is handled securely and ethically.
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