Braun Board

Business Development Representative , Startups

Vercel · Hybrid · London, UK

Base
Not disclosed
OTE
Not disclosed
Quota attainment
Not disclosed
Posted
7mo ago

Why it matters: OTE tells you what you could earn. Attainment tells you how realistic it is.

Ask: “What percentage of fully ramped reps hit quota last year?”

Still open · checked 3h agoon Vercel's careers page

What Vercel sells

Helps builders put web apps live fast

Building a website or app is only half the job. Getting it online so real people can use it, and keeping it running, takes a lot of hard work. Vercel gives builders a place to put their software live quickly, so they can spend more time on what they make.

In plain English, from their own job posts. Something wrong? Tell us

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The Braun Read

Ask hard questions

Too much is left unsaid. Make them answer before you invest.

Pay
No pay listed at all.
Transparency
Shares 1 of 5: quota, attainment, deal size, territory, sales cycle.
Pipeline
Mostly self-sourced. Great if you like outbound, rough if you don't.
Time on market
Open 234 days. Ask why it's been hard to fill.
Company hiring
11 sales roles open, hiring at a steady pace.

Red flags

None spotted.

Worth asking about

  • Open 90+ days. This role has been posted for three months or more. Ask why it's been hard to fill, and whether anyone left it.

Green flags

None spotted.

Based only on what the posting says. Flags are a starting point for your first call, not a final judgment.

Questions to ask on the first call

Built from what this posting leaves out. How they answer tells you as much as what they say.

  1. 1.

    This role has been open a while. What's made it hard to fill?

    The answer tells you what candidates saw that made them walk.

  2. 2.

    What percentage of fully ramped reps hit quota last year?

    OTE is what you could earn. This is how likely you are to earn it.

  3. 3.

    What percentage of reps on the team have been here more than 18 months?

    Tenure shows whether people stay long enough to get paid.

  4. 4.

    Has the comp plan changed in the last 12 to 18 months? What changed?

    A plan that changes every year means the goalposts keep moving.

  5. 5.

    Who sits with reps and reviews calls each week?

    Coaching is often what's behind a good or bad attainment number.

  6. 6.

    Why is this role open? Did someone leave, or is it new?

    New headcount is growth. A replacement means someone left. Ask why.

When the offer comes

Save these for later. They land better once they've said yes to you.

  1. 1.

    Can I see the full comp plan in writing, including clawbacks and accelerators?

    What's in writing is what gets paid. Read it before you sign.

  2. 2.

    Can I see the actual comp distribution for the team last year, not just the OTE?

    The spread shows what most reps really take home. OTE is just the target.

  3. 3.

    I'd be walking away from earned commission to join. Is there room for a sign-on bonus to help cover that?

    Leaving money behind is a fair reason to ask. The worst answer is no.

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The role

Outbound BDR booking meetings with early-stage startup engineering and product leaders across EMEA, with focus on UK, Ireland and DACH. Qualified opportunities pass to AEs to sell Vercel's web platform.

SMB · New Logo · Outbound

Selling motion

New Logo

Who you're selling to

Buyer:
Engineering, product and marketing leaders at startupsIn their words: “Research prospects and tailor outreach to engineering, product, and marketing leaders”
Company size:
SMB

Pipeline expectations

Mostly self-sourced. Expect a lot of outbound.

Compensation

The posting doesn't list pay.

What is not disclosed

This posting doesn't tell you:

  • Base salary
  • OTE
  • Quota size
  • Quota attainment
  • Average deal size
  • Sales cycle length

The questions above cover the big ones.

Full posting
About Vercel: Vercel is the agentic infrastructure company, freeing people and agents to ship what's next. For more than a decade we've helped builders move from idea to production with speed, security, and exceptional developer experience. Now we're scaling our products for both agents and people to ship and run software, built in the open and trusted by OpenAI, PayPal, Ramp, Supreme, and millions of developers worldwide. About the Role: Vercel is seeking a Business Development Representative to help bring the next wave of innovative companies onto the Vercel platform. This role is ideal for individuals who are curious about web technologies, energized by working closely with startup founders and early-stage teams, and eager to launch their career in technical sales at one of the world’s leading developer tools companies. As a Business Development Representative, you’ll play a key role in connecting with engineering and product leaders at fast-growing companies, educating them on how Vercel can help their teams ship faster and build better web experiences. You’ll work closely with Account Executives to identify, qualify, and nurture opportunities within the Startups segment — organizations that are scaling quickly and ready to invest in performance and developer experience. You’ll focus on generating meetings with startup teams across EMEA, with particular emphasis on UK & Ireland and the DACH region, helping introduce Vercel to some of the most innovative developer-first companies in the market. This is a hands-on, high-impact role where you’ll learn directly from world-class sales and product leaders, gain exposure to the SaaS sales cycle, and build a strong foundation for a career in go-to-market at Vercel. What You Will Do: - Identify and engage high-potential companies that could benefit from Vercel’s platform - Research prospects and tailor outreach to engineering, product, and marketing leaders - Generate outbound opportunities through personalized outreach - Partner with Account Executives to build pipeline and drive adoption in the Startups segment - Collaborate cross-functionally with Marketing, Sales Engineering, and Customer Success to refine messaging and improve outreach effectiveness About You: - Passion for web development and staying current with the latest trends and technologies - Familiar with the Startups culture & interested in working directly with founders - 1+ years of experience in a technical, sales, or customer support role for a technical product - Excellent communication skills - ability to explain complex technical concepts to both technical and non-technical stakeholders - Strong problem-solving abilities and attention to detail - Self-motivated and able to work independently while also collaborating effectively with cross-functional teams Bonus If You: - Background in computer science, web development, or a related technical field - Vercel, Next.js, or any other technical background or understanding - Salesforce, Outreach, or similar - Experience as an SDR or other similar relevant positions Benefits: - Competitive compensation package, including equity. - Inclusive Healthcare Package. - Learn and Grow - we provide mentorship and send you to events that help you build your network and skills. - Flexible Time Off. - We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed. Disclosures: - Privacy: Please review our Job Applicant Privacy Policy for more information on how we handle your data. - Equal Opportunity: Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description.
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